I’m Bianca Maddela, a multidisciplinary designer with 8+ years of experience spanning UX strategy, frontend development, and visual design. I’ve helped product teams identify UX friction, build scalable design systems, and ship polished digital experiences across SaaS platforms, e-commerce stores, and marketing sites. I move fluidly between UX strategy, UI design, front-end dev, and visual crafting, enabling me to take a product from audit to polished execution without losing context at handoff.

Bianca Maddela

I’m Bianca Maddela, a multidisciplinary designer with 8+ years of experience spanning UX strategy, frontend development, and visual design. I’ve helped product teams identify UX friction, build scalable design systems, and ship polished digital experiences across SaaS platforms, e-commerce stores, and marketing sites. I move fluidly between UX strategy, UI design, front-end dev, and visual crafting, enabling me to take a product from audit to polished execution without losing context at handoff.

Available to hire

I’m Bianca Maddela, a multidisciplinary designer with 8+ years of experience spanning UX strategy, frontend development, and visual design. I’ve helped product teams identify UX friction, build scalable design systems, and ship polished digital experiences across SaaS platforms, e-commerce stores, and marketing sites.

I move fluidly between UX strategy, UI design, front-end dev, and visual crafting, enabling me to take a product from audit to polished execution without losing context at handoff.

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Language

English
Fluent

Work Experience

Senior UX / UI Designer for Feature Enhancements & Building Legacy Docs at MSP Bots.ai
November 1, 2024 - March 1, 2026
Rebuilt the company’s Design System, built mockups for several feature enhancements, created legacy documentation that served as guidelines for other teams, and managed the marketing website.
Course Instructor (UX / UI Specialist) at CIIT College of Arts and Technology
May 1, 2024 - August 1, 2024
Educate aspiring students & professionals on the basic principles of UX / UI Design and the ropes of using Figma.
Shopify CRO Specialist at VEII Apparel
March 1, 2024 - August 1, 2024
Based on behavioral data from Microsoft Clarity, I research new UX flows, design, code and deploy A/B testings in order to increase VEII’s conversion rate.
Senior UX / UI Designer at Web Puppies Digital
October 1, 2021 - May 1, 2024
Provide UX strategy, consultations, and craft website & app mockups for various industries.
Shopify Developer & Graphic Designer at Pufft Doughnuts
September 1, 2020 - August 1, 2024
Redesigned Pufft’s branding and built their Shopify store. 3 years later, I still enjoy updating their store on a monthly basis.

Education

Bachelor of Arts in Multimedia Arts at De La Salle College of Saint Benilde
January 1, 2014 - January 1, 2018

Qualifications

Data Structures & Software Design
January 1, 2022 - June 3, 2026
Software Development Fundamentals
January 1, 2021 - June 3, 2026
Learn jQuery
January 1, 2020 - June 3, 2026

Industry Experience

Media & Entertainment, Software & Internet, Healthcare, Professional Services, Consumer Goods, Retail