Marcy Chu

Available to hire

I’m a digital designer helping creators, startups, and publishers bring ideas to life through compelling design, thoughtful strategy, and smart use of AI.

About

I’m a digital designer helping creators, startups, and publishers bring ideas to life through compelling design, thoughtful strategy, and smart use of AI. I blend hands-on creative execution with big-picture direction to deliver assets that engage audiences and streamline production.

I integrate AI tools like Runway, ChatGPT, Nano Banana +, and design automation systems into my workflow to accelerate ideation, enhance exploration, and build scalable content—while maintaining a human-first creative approach.

Social Media Design
Video edits, Reels, carousels, meme-style graphics, and brand toolkits for creators and emerging brands

Email Marketing Design
Campaigns, templates, automated flows, and ESP integration across Beehiiv, Mailchimp, Klaviyo, and Kit (ConvertKit)

Direct Response
Static and motion ads designed to convert—across Meta, TikTok, YouTube, Pinterest, and programmatic placements. Expertise in hooks, A/B testing, and AI-assisted concept generation to scale performance creative quickly.

AI-Driven Creative
Rapid prototyping, video generation, prompt-led design exploration, branded content automation, and building hybrid AI–human production pipelines

  • Joined December 2025

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

More experts in Los Angeles, United States

Projects · 1

For 1587’s Asian American First campaign, I developed a fresh creative direction and cohesive visual language that honors cultural pride while driving inclusive brand storytelling.

Brand and performance advertising created for social media, paid digital ads, and direct-response campaigns. Concept development, art direction, copywriting, and visual design for multi-platform use across Instagram, Facebook, and other paid social placements.

The work centers on bold, culturally grounded storytelling that elevates Asian American identity while remaining optimized for engagement, conversion, and audience growth. Designed to perform in-feed, these ads balance strong brand voice with clear messaging and scroll-stopping visuals.

Keywords:
Social Media Advertising • Paid Social • Direct Response • Brand Ads • Performance Creative • Instagram Ads • Facebook Ads • Digital Marketing • Cultural Storytelling • Art Direction • Copywriting • Visual Design • DTC • Community-Driven Brands • Representation

1587 Brand Campaign — Asian American First
  • Art Director
  • Copywriter
  • Graphic Designer

Work experience

Art Director, Digital DesignerJan 2021 – Present · 5 yrs 11 mos

Lead digital, motion, and marketing design across creator-facing brand, growth, and community initiatives serving thousands of independent creators.

Senior Digital Designer / Freelancer Art DirectorJan 2014 – Present · 12 yrs 11 mos

Provide senior-level digital, motion, and performance creative for creators, startups, and brands across food, lifestyle, tech, and community platforms. Create end-to-end digital assets (static, motion, and short-form video) for email, web, paid social, and landing pages. Concept, test, and iterate on performance-focused creative, optimizing based on engagement, CTR, and conversions. Collaborate with Marketing, Product, Community, and Editorial teams to align creative with launches and initiatives. Develop scalable brand-aligned design systems, templates, and frameworks used across teams and creators. Lead a small design team, set quality standards, and refine workflows for pixel-perfect execution under tight timelines. Drive rapid iteration in remote, high-velocity environments. Produce motion assets for campaigns and internal brand initiatives.

Certifications and awards

Klaviyo Product Certification2022 – 2027
Email Marketing Certified - Intuit Mailchimp2021 – 2027
SMS Marketing with Mailchimp2025 – 2027
Klaviyo SMS Agency Certification2025 – 2027

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