Susan Sutherland
I'm an award-winning B2C and B2B marketing leader with a wealth of experience building and scaling brands across tech, retail, healthcare, and insurance.
About
I’m an award-winning B2C and B2B marketing leader with a wealth of experience building and scaling brands across tech, retail, healthcare, and insurance. I specialize in growth marketing, social media strategy, and marketing operations, translating brand strategy into measurable business results through bold, execution-focused plans.
I thrive leading cross-functional teams from concept through delivery, shaping campaigns that resonate with executives and customers alike. My approach combines storytelling with data-driven optimization to drive pipeline, revenue, and brand impact while fostering a collaborative and high-performing work environment.
- Joined November 2025
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Healthcare
- Professional Services
- Retail
- Education
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Work experience· 11 roles
Enterprise employer brand leadership, recruitment marketing strategy, and operations. Conducted segmentation analysis, led pilot paid media with A/B testing, and improved web UX/conversion and content strategy; achieved notable ROI improvements and traffic growth.
Growth marketing consulting for startups, scaleups, and enterprise brands; end-to-end marketing strategy including growth, brand positioning, persona mapping, social and content strategy, and marketing operations. Notable projects include Wyvern Series A plan, securing a $1.2M+ account with Dang World, and leading integrated social, content, and pitch development for agency partners.
Led enterprise employer brand strategy across Canada, aligned campaigns with growth goals, and managed end-to-end calendar execution. Built and mentored a multidisciplinary team; expanded campaigns across LinkedIn, Reddit, and Spotify to increase early-career tech talent pipeline.
Education
Certifications and awards
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