Available to hire
I’m an award-winning B2C and B2B marketing leader with a wealth of experience building and scaling brands across tech, retail, healthcare, and insurance. I specialize in growth marketing, social media strategy, and marketing operations, translating brand strategy into measurable business results through bold, execution-focused plans.
I thrive leading cross-functional teams from concept through delivery, shaping campaigns that resonate with executives and customers alike. My approach combines storytelling with data-driven optimization to drive pipeline, revenue, and brand impact while fostering a collaborative and high-performing work environment.
Experience Level
Language
English
Fluent
Work Experience
Marketing Consultant at Self-employed / Marketing Consultant
August 1, 2025 - November 24, 2025Growth marketing consulting for startups, scaleups, and enterprise brands; end-to-end marketing strategy including growth, brand positioning, persona mapping, social and content strategy, and marketing operations. Notable projects include Wyvern Series A plan, securing a $1.2M+ account with Dang World, and leading integrated social, content, and pitch development for agency partners.
Director, Talent Brand & Strategy at Metrolinx
August 1, 2025 - August 1, 2025Enterprise employer brand leadership, recruitment marketing strategy, and operations. Conducted segmentation analysis, led pilot paid media with A/B testing, and improved web UX/conversion and content strategy; achieved notable ROI improvements and traffic growth.
Director, Employer Brand & Strategy at Intact
August 1, 2024 - August 1, 2024Led enterprise employer brand strategy across Canada, aligned campaigns with growth goals, and managed end-to-end calendar execution. Built and mentored a multidisciplinary team; expanded campaigns across LinkedIn, Reddit, and Spotify to increase early-career tech talent pipeline.
Manager, Employer Brand & Marketing at Intact
February 1, 2023 - February 1, 2023Developed multi-channel marketing strategies (video, social, display, OOH) with a $1.8M budget; implemented in-house creative/strategy function, optimized paid media mix, and enabled end-to-end customer journey tracking to improve funnel reporting.
Director, Brand Strategy at Maple Leaf Sports and Entertainment
May 1, 2022 - May 1, 2022Owner of branding initiatives for Leafs franchises; led social and influencer strategy for the Drew House x Leafs partnership, driving revenue across ecomm, ticket sales, and retail. Revamped paid media strategy to improve ROAS and drive cross-brand growth.
Director, Digital Content Strategy at Maple Leaf Sports and Entertainment
January 1, 2022 - January 1, 2022Led digital content strategy across Leads, Raptors, TFC, and Argos; built creator partnerships to accelerate Gen Z growth and brand reach.
Manager, Digital Content Strategy at Maple Leaf Sports and Entertainment
May 1, 2021 - May 1, 2021Scaled content and social programs across 8 franchises; optimized paid media and web experiences to drive engagement and ticket/merchandise performance.
Senior Digital Strategist at Valtech
August 1, 2019 - August 1, 2019Led marketing strategy for the Sherway Gardens Canada Goose retail store; managed email, social, and in-store marketing efforts to drive customer acquisition and engagement.
Senior Strategist at Klick Health
March 1, 2019 - March 1, 2019Led brand and marketing strategy for Gardasil 9 (Merck) across multiple markets; developed global messaging architecture and integrated content strategy across paid, web, email, and HCP communications; delivered significant revenue growth and groundbreaking campaigns.
Strategist at Klick Health
August 1, 2017 - August 1, 2017Directed omnichannel marketing strategy and content for healthcare brands; tailored creative by segment to optimize full-funnel performance.
Social Media Community Manager at Klick Health
March 1, 2016 - March 1, 2016Managed social media communities and content for healthcare clients, collaborating with creative teams to deliver integrated campaigns.
Education
Public Relations, Post Graduate Certificate at Humber College
January 11, 2030 - April 1, 2015Bachelor of Arts Degree, Honours, Political Science at University of Guelph
January 11, 2030 - June 1, 2012Qualifications
Associate Certified Coach
July 1, 2025 - November 24, 2025Digital Analytics, Certificate
August 1, 2017 - November 24, 2025Industry Experience
Software & Internet, Media & Entertainment, Healthcare, Professional Services, Retail, Education
Experience Level
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