I work with businesses and teams that need more than design execution — they need clarity, direction, and consistency across their brand and content. With over 19 years of experience in visual communication, marketing design, and multimedia production, I partner with clients to help translate business goals into cohesive creative systems. My role often extends beyond “design delivery” into creative leadership, problem-solving, and strategic guidance. Rather than operating as a task-based vendor, I collaborate closely with clients as a strategic creative partner — shaping direction, guiding execution, and ensuring that creative decisions support long-term brand growth. I’m best suited for clients looking for thoughtful collaboration, clear communication, and reliable creative support across branding, multimedia, and content initiatives.

Lou Hansel Gonzales

I work with businesses and teams that need more than design execution — they need clarity, direction, and consistency across their brand and content. With over 19 years of experience in visual communication, marketing design, and multimedia production, I partner with clients to help translate business goals into cohesive creative systems. My role often extends beyond “design delivery” into creative leadership, problem-solving, and strategic guidance. Rather than operating as a task-based vendor, I collaborate closely with clients as a strategic creative partner — shaping direction, guiding execution, and ensuring that creative decisions support long-term brand growth. I’m best suited for clients looking for thoughtful collaboration, clear communication, and reliable creative support across branding, multimedia, and content initiatives.

Available to hire

I work with businesses and teams that need more than design execution — they need clarity, direction, and consistency across their brand and content.

With over 19 years of experience in visual communication, marketing design, and multimedia production, I partner with clients to help translate business goals into cohesive creative systems. My role often extends beyond “design delivery” into creative leadership, problem-solving, and strategic guidance.

Rather than operating as a task-based vendor, I collaborate closely with clients as a strategic creative partner — shaping direction, guiding execution, and ensuring that creative decisions support long-term brand growth.

I’m best suited for clients looking for thoughtful collaboration, clear communication, and reliable creative support across branding, multimedia, and content initiatives.

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Language

English
Fluent
Tagalog
Fluent
Danish
Beginner

Work Experience

Senior Multimedia Developer at Marketing Times Publishing Ltd
January 1, 2018 - December 31, 2024
Led multimedia content creation for brands like GOGuru.sg, Times Bookstores, Crayonola, and Hallmark (SG & MY). Ensured cross-platform content consistency and executed campaigns for retail and digital touchpoints. Developed UI/UX for e-commerce and promotional platforms. Directed social media content and community engagement. Managed visual merchandising and branding initiatives.
Multimedia Designer & Strategist at Independent / Freelance (Philippines) / Remote
January 1, 2016 - December 31, 2018
Provided multimedia content solutions for international SMEs, enhancing brand storytelling and audience engagement. Delivered marketing visuals and video content; built brand kits and visual systems for digital and print use.
Creative & Art Director at Wise + Young Advertising
January 1, 2013 - December 31, 2015
Led creative direction for campaigns including Red Bull Philippines and Prima Residence. Directed advertising and below-the-line marketing assets; oversaw offline media production and graphic design initiatives.
Lecturer, Communications & Multimedia at De La Salle - College of St. Benilde / Assumption College
January 1, 2008 - December 31, 2016
Instructed over 450 students per year in multimedia arts, visual design, and communication. Designed and delivered creative curricula; mentored portfolio and exhibition work.
Founding Partner & CEO at Graphic Republic Multimedia Solutions Inc.
January 1, 2006 - December 31, 2010
Established a creative agency serving SMEs and multinational clients. Led creative strategy, sales, client acquisition; directed UI/UX design, brand development, and project delivery.
Localization Specialist at Rendition Digital Inc.
January 1, 2005 - December 31, 2006
Managed graphic asset localization and software adaptation for global clients.
Creative Content Designer & Partner at Neolemon.com
April 1, 2025 - Present
Heading the design and production of engaging social media content for Neolemon and ConsistentCharacter.AI, enhancing brand visibility. Managinh social media presence across multiple platforms, fostering community interaction and increasing followers.

Education

Master of Arts in Applied Media & Technology Studies at De La Salle University, Manila
September 9, 2013 - August 15, 2016
Bachelor of Arts in Multimedia Arts at De La Salle - College of St. Benilde, Manila, Philippines
May 14, 2001 - December 15, 2004

Qualifications

StackSkills: Facebook Ads & Marketing Mastery
May 18, 2020 - January 15, 2026
Udemy Design Thinking for Innovation | Certified Program 2018
April 2, 2018 - January 15, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet, Other