Hi, I’m Laura Helmer. I’m a Creative Lead / Senior Designer with a track record in packaging, fashion accessories, and brand storytelling for consumer products. I thrive on turning bold concepts into cohesive, retail-ready designs and leading cross-functional teams to deliver high-quality results under tight timelines. I enjoy collaborating with merchandising, marketing, and production to translate strategy into compelling packaging and product experiences. I’ve led design for multiple in-house brands and licensed properties, refreshed brand heritage while modernizing retail presence, and built integrated design systems that align with business goals. I’m excited to bring my mix of branding, packaging, and product design leadership to a forward-thinking team that values creativity, quality, and storytelling.…

Laura Helmer

Hi, I’m Laura Helmer. I’m a Creative Lead / Senior Designer with a track record in packaging, fashion accessories, and brand storytelling for consumer products. I thrive on turning bold concepts into cohesive, retail-ready designs and leading cross-functional teams to deliver high-quality results under tight timelines. I enjoy collaborating with merchandising, marketing, and production to translate strategy into compelling packaging and product experiences. I’ve led design for multiple in-house brands and licensed properties, refreshed brand heritage while modernizing retail presence, and built integrated design systems that align with business goals. I’m excited to bring my mix of branding, packaging, and product design leadership to a forward-thinking team that values creativity, quality, and storytelling.…

Available to hire

Hi, I’m Laura Helmer. I’m a Creative Lead / Senior Designer with a track record in packaging, fashion accessories, and brand storytelling for consumer products. I thrive on turning bold concepts into cohesive, retail-ready designs and leading cross-functional teams to deliver high-quality results under tight timelines. I enjoy collaborating with merchandising, marketing, and production to translate strategy into compelling packaging and product experiences.

I’ve led design for multiple in-house brands and licensed properties, refreshed brand heritage while modernizing retail presence, and built integrated design systems that align with business goals. I’m excited to bring my mix of branding, packaging, and product design leadership to a forward-thinking team that values creativity, quality, and storytelling.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Designer at CPG + Lifestyle Brands
January 1, 2021 - Present
Developed fashion and lifestyle product packaging and accessories for remote brands; built cohesive seasonal assortments; collaborated with merchandising, marketing and production to deliver market-ready lines.
Senior Design Manager / Senior Designer at NES Group
January 1, 2013 - December 31, 2018
Created packaging and product designs for fashion and tech accessories in both private label and licensed categories. Managed full packaging lifecycle, from dielines to production-ready artwork, coordinating with sourcing teams and factories. Worked within Disney license guidelines to maintain brand integrity.
Lead Designer at SDC Designs / Rachel Roy License
January 1, 2016 - December 31, 2018
Developed trend-driven fashion accessories, quickly translating social media and cultural trends into market-ready designs. Collaborated cross-functionally with merchandising, marketing, and production to deliver cohesive seasonal assortments.
Design Director / Creative Lead at CPG + Lifestyle Brands (Remote)
January 1, 2021 - Present
Developed integrated brand and packaging assets for major retailers; built marketing calendars, packaging updates, and retail launch materials for major retailers including Target and Costco. Optimized PDP and asset creation, coordinated with merchandising, marketing, and production teams; leveraged AI tools to streamline asset creation, color workflows, and cross-team brand consistency.
Senior Designer at SDC Designs / Rachel Roy License
January 1, 2016 - January 1, 2018
Created packaging and product designs for fashion and tech accessories in both private label and licensed categories. Led packaging development and collaborated with cross-functional teams to ensure consistency and quality across campaigns.
Associate Designer at Quest Basics
January 1, 2018 - January 1, 2022
Designed seasonal jewelry assortments with a merchandising-first approach for a mature retail customer; worked in forms current digital and brand storytelling.
Designer at Sarina Accessories
January 1, 2018 - January 1, 2018
Designed seasonal accessory packaging and product development with a focus on brand storytelling and retail readiness.
Designer at NES Group
January 1, 2013 - January 1, 2018
Brand packaging and product design across multiple clients, focusing on licensing and private-label opportunities.
Designer at Coldwater Creek
January 1, 2013 - January 1, 2018
Fashion and lifestyle product design and packaging, translating trends into market-ready visuals.

Education

Bachelor of Fine Arts in Theater Design at New York University
December 31, 2007 - December 31, 2011

Qualifications

Disney License
January 11, 2030 - November 28, 2025
Rachel Roy License
January 1, 2016 - January 1, 2018
Laura Ashley License (Tech Accessories & Jewelry Packaging)
January 11, 2030 - December 5, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Manufacturing, Wholesale & Distribution, Professional Services

Skills

Experience Level