I create short-form content that brings out the real personality of a brand, with clarity, instinct and structure. I use archetypes, visual minimalism and subtle storytelling to build proximity between creators and their audience. My goal is to craft content that resonates deeply and builds a long-term image and story around the people I work with. Human & creative thinking: emotionally tuned, strategic, audience-centered content logic, with strong autonomy and collaborative energy.…

Heloise Houviez

5.0 (6 reviews)

I create short-form content that brings out the real personality of a brand, with clarity, instinct and structure. I use archetypes, visual minimalism and subtle storytelling to build proximity between creators and their audience. My goal is to craft content that resonates deeply and builds a long-term image and story around the people I work with. Human & creative thinking: emotionally tuned, strategic, audience-centered content logic, with strong autonomy and collaborative energy.…

Available to hire

I create short-form content that brings out the real personality of a brand, with clarity, instinct and structure. I use archetypes, visual minimalism and subtle storytelling to build proximity between creators and their audience. My goal is to craft content that resonates deeply and builds a long-term image and story around the people I work with.

Human & creative thinking: emotionally tuned, strategic, audience-centered content logic, with strong autonomy and collaborative energy.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
German
Beginner

Work Experience

Video Editor - Dalida reissues at Universal Music France
April 14, 2025 - June 1, 2025
Directed 3 Reels blending heritage with cinematic rhythm Engaged 18–35 audience through pop culture & timeless visuals Delivered reactive edits within 72h, in line with art direction
SOCIAL STRATEGY & INDIE CONTENT DEVELOPMENT at Ava Valianti
February 9, 2025 - May 25, 2025
Lyric video writing, visual performance direction & content strategy Content calendar creation and aesthetic guidance DIY video coaching and narrative alignment with the artist’s identity
EDITORIAL STRATEGY & BRAND CONTENT at CHARIS COWORKING
February 1, 2024 - October 1, 2024
Built Instagram & LinkedIn editorial plans Structured content flows, scheduled Reels and reporting tools
CREATIVE DIRECTION & STRATEGIC CONTENT PRODUCER at LABEK MUSIC
March 1, 2025 - Present
Artistic direction across multiple album campaigns (jazz & blues) Conceptualized and edited videos: lyric visuals, studio footage, reels Developed serial formats: "Ask Professor Perricone" "Jam with LaBek" Co-built a brand identity combining mentorship, authenticity & intergenerational artistry Guided visual strategy and media outreach (Jazz Magazine, All About Jazz) Designed self-filming guides and floor plans for remote content
Freelance Creative Director & Content Producer at Self-employed
January 1, 2021 - Present
Creative direction and content production for artists, brands, and marketing campaigns.
Creative Director (Charis Coworking) at Charis Coworking
January 1, 2024 - Present
Built-in Instagram editorial plans; structured content flows, reels and reporting tools. Editorial strategy and brand content; creative direction and content production for independent artists.
Artistic Director at La Bek
March 1, 2025 - Present
Artistic direction across multiple album campaigns (jazz & blues); conceptualized and edited videos: lyric visuals, studio footage, reels. Developed serial formats: 'Ask Professor Perricone', 'Jam with La Bek'. Co-built a brand identity combining mentorship, authenticity & intergenerational artistry; guided visual strategy and media outreach.
Director / Video Editor at Universal Music France (Dalida)
April 1, 2025 - May 31, 2025
Directed 3 reels for Dalida campaigns.
Production Assistant (Intern) at Takami Productions
September 1, 2019 - December 31, 2019
Provided script reading and feedback (fiches de lecture). Proofreading and development of screenplays. Production logistics and research tasks for short films.
Creative Director & Content Producer at Freelance
January 1, 2021 - Present
Creative direction and content production for artists, brands, and marketing campaigns.
Creative Director at La Bek
January 1, 2024 - Present
Artistic direction across multiple album campaigns (Jazz & Blues). Conceptualized and edited videos: lyric visuals, studio footage, reels. Developed brand identity and mentorship-based international artistry.

Education

Master of Music in Music Production, Technology and Innovation at Berklee College of Music
September 1, 2020 - July 1, 2021
Bachelor in Management of Cultural projects at ISCPA Paris
September 1, 2016 - March 1, 2019
Bachelor in Cultural Project Management & Media Production at Berklee College of Music - Valencia
January 1, 2020 - January 1, 2021
Specialization in creative industries, coordination & storytelling tools at ISCPA Paris
January 11, 2030 - April 24, 2026
Specialization in Creative Industries, Coordination & Storytelling Tools at ISCPA Paris
January 11, 2030 - April 24, 2026
Bachelor in Cultural Project Management & Media Production at Berklee College of Music - Valencia
January 1, 2020 - December 31, 2021

Qualifications

Best Filmography and Videgraphy
January 16, 2025 - January 16, 2025
Bachelor in Cultural Project Management & Media Production
January 1, 2020 - January 1, 2021
Specialization in creative industries, coordination & storytelling tools
January 11, 2030 - April 24, 2026
Dean's List for Academic Excellence
January 11, 2030 - April 24, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Other, Transportation & Logistics, Professional Services, Education, Software & Internet
    paper Miel's Sweet like Honey

    Designing a music video for Miel’s Sweet Like Honey - Pre Production, Filming, Storyboarding, Editing and Color Grading.

    paper La Bek - Music videos

    Music video creation from stock images - Creation of narrative from various stories, with a focus on adding a new dimension to the music with the video - 3D motion design and motion design.