I create short-form content that brings out the real personality of a brand, with clarity, instinct and structure. I use archetypes, visual minimalism and subtle storytelling to build proximity between creators and their audience. My goal is to craft content that resonates deeply and builds a long-term image and story around the people I work with. Human & creative thinking: emotionally tuned, strategic, audience-centered content logic, with strong autonomy and collaborative energy.…

Heloise Houviez

5.0 (6 reviews)

I create short-form content that brings out the real personality of a brand, with clarity, instinct and structure. I use archetypes, visual minimalism and subtle storytelling to build proximity between creators and their audience. My goal is to craft content that resonates deeply and builds a long-term image and story around the people I work with. Human & creative thinking: emotionally tuned, strategic, audience-centered content logic, with strong autonomy and collaborative energy.…

Available to hire

I create short-form content that brings out the real personality of a brand, with clarity, instinct and structure. I use archetypes, visual minimalism and subtle storytelling to build proximity between creators and their audience. My goal is to craft content that resonates deeply and builds a long-term image and story around the people I work with.

Human & creative thinking: emotionally tuned, strategic, audience-centered content logic, with strong autonomy and collaborative energy.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
German
Beginner

Work Experience

Video Editor - Dalida reissues at Universal Music France
April 14, 2025 - June 1, 2025
Directed 3 Reels blending heritage with cinematic rhythm Engaged 18–35 audience through pop culture & timeless visuals Delivered reactive edits within 72h, in line with art direction
Director / Video Editor at Universal Music France (Dalida)
April 1, 2025 - May 31, 2025
Directed 3 reels for Dalida campaigns.
Artistic Director at La Bek
March 1, 2025 - Present
Artistic direction across multiple album campaigns (jazz & blues); conceptualized and edited videos: lyric visuals, studio footage, reels. Developed serial formats: 'Ask Professor Perricone', 'Jam with La Bek'. Co-built a brand identity combining mentorship, authenticity & intergenerational artistry; guided visual strategy and media outreach.
CREATIVE DIRECTION & STRATEGIC CONTENT PRODUCER at LABEK MUSIC
March 1, 2025 - Present
Artistic direction across multiple album campaigns (jazz & blues) Conceptualized and edited videos: lyric visuals, studio footage, reels Developed serial formats: "Ask Professor Perricone" "Jam with LaBek" Co-built a brand identity combining mentorship, authenticity & intergenerational artistry Guided visual strategy and media outreach (Jazz Magazine, All About Jazz) Designed self-filming guides and floor plans for remote content
SOCIAL STRATEGY & INDIE CONTENT DEVELOPMENT at Ava Valianti
February 9, 2025 - May 25, 2025
Lyric video writing, visual performance direction & content strategy Content calendar creation and aesthetic guidance DIY video coaching and narrative alignment with the artist’s identity
EDITORIAL STRATEGY & BRAND CONTENT at CHARIS COWORKING
February 1, 2024 - October 1, 2024
Built Instagram & LinkedIn editorial plans Structured content flows, scheduled Reels and reporting tools
Creative Director at La Bek
January 1, 2024 - Present
Artistic direction across multiple album campaigns (Jazz & Blues). Conceptualized and edited videos: lyric visuals, studio footage, reels. Developed brand identity and mentorship-based international artistry.
Creative Director (Charis Coworking) at Charis Coworking
January 1, 2024 - Present
Built-in Instagram editorial plans; structured content flows, reels and reporting tools. Editorial strategy and brand content; creative direction and content production for independent artists.
Creative Director & Content Producer at Freelance
January 1, 2021 - Present
Creative direction and content production for artists, brands, and marketing campaigns.
Freelance Creative Director & Content Producer at Self-employed
January 1, 2021 - Present
Creative direction and content production for artists, brands, and marketing campaigns.
Production Assistant (Intern) at Takami Productions
September 1, 2019 - December 31, 2019
Provided script reading and feedback (fiches de lecture). Proofreading and development of screenplays. Production logistics and research tasks for short films.

Education

Master of Music in Music Production, Technology and Innovation at Berklee College of Music
September 1, 2020 - July 1, 2021
Bachelor in Management of Cultural projects at ISCPA Paris
September 1, 2016 - March 1, 2019
Bachelor in Cultural Project Management & Media Production at Berklee College of Music - Valencia
January 1, 2020 - January 1, 2021
Specialization in creative industries, coordination & storytelling tools at ISCPA Paris
January 11, 2030 - April 24, 2026
Specialization in Creative Industries, Coordination & Storytelling Tools at ISCPA Paris
January 11, 2030 - April 24, 2026
Bachelor in Cultural Project Management & Media Production at Berklee College of Music - Valencia
January 1, 2020 - December 31, 2021

Qualifications

Best Filmography and Videgraphy
January 16, 2025 - January 16, 2025
Bachelor in Cultural Project Management & Media Production
January 1, 2020 - January 1, 2021
Specialization in creative industries, coordination & storytelling tools
January 11, 2030 - April 24, 2026
Dean's List for Academic Excellence
January 11, 2030 - April 24, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Other, Transportation & Logistics, Professional Services, Education, Software & Internet
    Miel's Sweet like Honey

    Designing a music video for Miel’s Sweet Like Honey - Pre Production, Filming, Storyboarding, Editing and Color Grading.

    La Bek - Music videos

    Music video creation from stock images - Creation of narrative from various stories, with a focus on adding a new dimension to the music with the video - 3D motion design and motion design.