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I am a results-driven Design Team Lead with 16+ years of experience building and leading creative teams at national-scale companies. I align visual strategy with business goals, delivering measurable outcomes such as a 45% boost in social media engagement and a 30% reduction in design production time. I thrive on mentoring high-performing teams and delivering work that elevates brand value. My expertise spans brand identity, UI/UX, digital campaigns, and design systems. I enjoy collaborating cross-functionally with marketing, product, and business units to translate strategy into compelling creative direction that drives business results.…I am a results-driven Design Team Lead with 16+ years of experience building and leading creative teams at national-scale companies. I align visual strategy with business goals, delivering measurable outcomes such as a 45% boost in social media engagement and a 30% reduction in design production time. I thrive on mentoring high-performing teams and delivering work that elevates brand value. My expertise spans brand identity, UI/UX, digital campaigns, and design systems. I enjoy collaborating cross-functionally with marketing, product, and business units to translate strategy into compelling creative direction that drives business results.

Hendi Kushandoko

Creative Director, Graphic Designer, Brand Designer, +2

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I am a results-driven Design Team Lead with 16+ years of experience building and leading creative teams at national-scale companies. I align visual strategy with business goals, delivering measurable outcomes such as a 45% boost in social media engagement and a 30% reduction in design production time. I thrive on mentoring high-performing teams and delivering work that elevates brand value. My expertise spans brand identity, UI/UX, digital campaigns, and design systems. I enjoy collaborating cross-functionally with marketing, product, and business units to translate strategy into compelling creative direction that drives business results.…I am a results-driven Design Team Lead with 16+ years of experience building and leading creative teams at national-scale companies. I align visual strategy with business goals, delivering measurable outcomes such as a 45% boost in social media engagement and a 30% reduction in design production time. I thrive on mentoring high-performing teams and delivering work that elevates brand value. My expertise spans brand identity, UI/UX, digital campaigns, and design systems. I enjoy collaborating cross-functionally with marketing, product, and business units to translate strategy into compelling creative direction that drives business results.

Available to hire

I am a results-driven Design Team Lead with 16+ years of experience building and leading creative teams at national-scale companies. I align visual strategy with business goals, delivering measurable outcomes such as a 45% boost in social media engagement and a 30% reduction in design production time. I thrive on mentoring high-performing teams and delivering work that elevates brand value.

My expertise spans brand identity, UI/UX, digital campaigns, and design systems. I enjoy collaborating cross-functionally with marketing, product, and business units to translate strategy into compelling creative direction that drives business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Fluent

Work Experience

Design Team Lead at Astra International

August 1, 2025 - April 1, 2026

Led a team of graphic designers to produce high-quality, brand-consistent visual outputs across multiple business units. Managed end-to-end design process from concept development through final execution, ensuring alignment with business objectives. Collaborated cross-functionally with marketing, product, and business teams to translate strategy into compelling creative direction. Mentored team members through regular feedback sessions and championed adoption of industry trends to keep outputs innovative.

Creative Team Lead at KUPU by Sinarmas

March 1, 2021 - August 1, 2024

Spearheaded creative strategy and design direction, ensuring all visual assets aligned with brand identity and business goals. Redesigned team workflows, reducing design production time by 30% while maintaining rigorous quality standards. Developed data-informed creative strategies that drove a 45% increase in social media engagement within one year. Led performance reviews and mentoring sessions, consistently raising the design team's quality bar.

UI/UX Designer at NexSOFT

February 1, 2020 - January 1, 2021

Designed user interfaces for web and mobile applications, prioritizing intuitive user experience and consistent branding. Built a scalable design system and component library that reduced development time by 25%. Collaborated closely with product managers and engineers to ensure design solutions were technically feasible and aligned with goals.

Creative Designer at IndonesiaX

October 1, 2017 - January 1, 2020

Designed marketing collateral — brochures, merchandise, and digital assets — for promotional campaigns. Managed social media content creation, driving brand awareness and sustained audience engagement.

Senior Graphic Designer at Kawan Lama Sejahtera

January 1, 2012 - January 1, 2017

Contributed high-quality graphic design across multiple campaigns and channels, strengthening brand consistency and visual storytelling.

Creative Designer at MPMAuto

January 1, 2017 - January 1, 2017

Developed creative assets and concepts for automotive campaigns and promotions.

Graphic Designer at Lawson Station Indonesia

January 1, 2011 - January 1, 2012

Created branding and promotional materials to support retail campaigns and in-store visuals.

Graphic Designer at Alfamidi

January 1, 2010 - January 1, 2011

Designed marketing collateral and in-store graphics to support merchandising and promotional activities.