Hi, I’m an Melbourne-based multidisciplinary music professional with 10+ years of experience in production, A&R, artist development, and creative direction. I co-founded Mirage Records, an independent alt-hip-hop label, and have helped artists evolve from hip-hop production to alt-club artistry, driving streams and licensing deals along the way. My work includes Netflix sync placements and growing audience reach while shaping brand and creative strategy. I’m passionate about building artists and teams and blending production, licensing, and performance into cohesive projects. I thrive in collaborative environments, lead with curiosity, and aim to push artistic boundaries while delivering tangible results for artists and partners.

Heni

Hi, I’m an Melbourne-based multidisciplinary music professional with 10+ years of experience in production, A&R, artist development, and creative direction. I co-founded Mirage Records, an independent alt-hip-hop label, and have helped artists evolve from hip-hop production to alt-club artistry, driving streams and licensing deals along the way. My work includes Netflix sync placements and growing audience reach while shaping brand and creative strategy. I’m passionate about building artists and teams and blending production, licensing, and performance into cohesive projects. I thrive in collaborative environments, lead with curiosity, and aim to push artistic boundaries while delivering tangible results for artists and partners.

Available to hire

Hi, I’m an Melbourne-based multidisciplinary music professional with 10+ years of experience in production, A&R, artist development, and creative direction. I co-founded Mirage Records, an independent alt-hip-hop label, and have helped artists evolve from hip-hop production to alt-club artistry, driving streams and licensing deals along the way. My work includes Netflix sync placements and growing audience reach while shaping brand and creative strategy. I’m passionate about building artists and teams and blending production, licensing, and performance into cohesive projects.

I thrive in collaborative environments, lead with curiosity, and aim to push artistic boundaries while delivering tangible results for artists and partners.

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Experience Level

Language

English
Fluent

Work Experience

Co-Founder at Mirage Records
January 1, 2015 - Present
Co-founded an independent alt-hip-hop label; led music production, A&R, artist development, creative direction, and licensing; guided artist evolution from hip-hop producer to alt-club artist with multi-genre success, accumulating 1.5M+ streams and 3 Netflix sync placements (Heartbreak High S1, S2 & S3); built a multidisciplinary team and established branding, marketing, and licensing workflows.

Education

Diploma of Film & TV at JMC Academy
January 1, 2019 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment