Available to hire
Hi, I’m Henock Megersa, a multidisciplinary Brand, Digital Marketing, and Creative Communications specialist focused on turning ideas into cohesive brand experiences. I’ve spent 10+ years delivering identity systems, multilingual websites, and data-informed campaigns for banks and private-sector clients. I take a strategic approach to brand building, aligning visual identity, messaging, and digital experiences to strengthen reputation and drive measurable engagement.
I’m fluent in English, Amharic, and Afaan Oromo, and I enjoy helping organizations build trust and engagement through brand consistency and smart digital strategies.
Skills
Experience Level
Language
English
Fluent
Amharic
Fluent
Oromo
Advanced
Work Experience
Digital Product Customer Relationship Manager at Cooperative Bank of Oromia (CO-OP)
June 1, 2023 - February 29, 2024Managed customer relationships for digital banking products and services, ensured satisfaction, issue resolution, and product adoption. Coordinated between IT, operations, branches, and marketing to resolve digital product issues, monitored performance and usage trends, supported onboarding/activation/retention for digital channels, delivered user training, collected feedback for product improvements, escalated system issues, and ensured compliance with security standards and regulatory requirements.
Brand and Promotion Expert at Cooperative Bank of Oromia (CO-OP)
October 1, 2019 - June 1, 2023Oversaw brand reputation, conducted digital marketing monitoring and optimization, designed logos for major digital products, prepared co-branding and brand architecture manuals, led market research, collaborated with cross-functional teams, managed social media presence, developed promotional campaigns, monitored performance, and ensured consistent branding across touchpoints.
Brand and Promotion Officer at Cooperative Bank of Oromia (CO-OP)
August 1, 2017 - October 1, 2019Strengthened brand visibility, supported digital marketing execution and analytics, ensured adherence to branding guidelines, developed marketing materials, conducted basic market assessments, coordinated with vendors, and supported content creation for social media and websites.
Website Administrator Research & Corporate Communication at Cooperative Bank of Oromia (CO-OP)
December 1, 2014 - September 1, 2017Managed and updated the corporate website, designed the logo and Corporate Identity Manual, developed multilingual websites integrated with major social platforms, conducted market research, maintained digital asset library, performed SEO and analytics, hosted CMS tasks, and ensured accessibility and cross-browser compatibility.
Private Business & Freelance Creative Services at Self-employed / Private Clients
February 1, 2024 - PresentDelivered branding, graphic design, web development, social media management, printing, and content creation for multiple clients. Created brand identities and digital assets, produced promotional graphics and campaigns, built websites, and provided brand consulting for SMEs and startups, including diaspora/international clients.
Brand, Digital Marketing & Creative Communications Specialist at Private Business & Freelance Creative Services
February 1, 2024 - PresentDelivered branding, graphic design, web development, social media management, printing, and content creation for multiple clients. Created brand identities and comprehensive brand guidelines; built end-to-end digital assets; managed campaigns across platforms; provided advisory support for branding and digital presence.
Website Administrator at Cooperative Bank of Oromia (CO-OP)
December 1, 2014 - September 1, 2017Managed and updated corporate website; designed logo and corporate identity manual; developed multilingual website integrated with social platforms; performed site maintenance, analytics, SEO and security coordination.
Education
Bachelor of Science in Computer Science at Aksum University
January 11, 2030 - January 1, 2014Graphics Certification at Image Institute of Graphics & IT, Ethiopia
January 11, 2030 - January 1, 2016Bachelor of Science in Computer Science at Aksum University
January 11, 2030 - January 1, 2014Graphics Certification at Image Institute of Graphics & IT, Ethiopia
January 1, 2016 - December 7, 2025Qualifications
Graphics Certification
January 11, 2030 - January 1, 2016Graphics Certification
January 1, 2016 - December 7, 2025Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Education
Skills
Experience Level
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