Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Henry Gerson—a creative and marketing leader with 10+ years across media, agency, corporate, and consulting environments. I progressed from copywriting to Creative Director and contributed to the G20 communications team at Ogilvy PR & I, supporting national state-owned enterprises including Pertamina, Telkomsel, Mandiri, BRI, and BNI. In the past four years, I’ve led brand and marketing strategy as a consultant and Creative & Marketing Lead for Accelerice, overseeing multiple business units such as Rak Sebelah, FSIA, and NORD Social Club. I bring a hybrid strength of strategic thinking, brand storytelling, and cross-functional leadership, and I’m seeking a senior role to lead creative and marketing functions within a forward-thinking organization.…Hi, I’m Henry Gerson—a creative and marketing leader with 10+ years across media, agency, corporate, and consulting environments. I progressed from copywriting to Creative Director and contributed to the G20 communications team at Ogilvy PR & I, supporting national state-owned enterprises including Pertamina, Telkomsel, Mandiri, BRI, and BNI. In the past four years, I’ve led brand and marketing strategy as a consultant and Creative & Marketing Lead for Accelerice, overseeing multiple business units such as Rak Sebelah, FSIA, and NORD Social Club. I bring a hybrid strength of strategic thinking, brand storytelling, and cross-functional leadership, and I’m seeking a senior role to lead creative and marketing functions within a forward-thinking organization.

Henry Gerson

Creative Director, Copywriter, Brand Designer, +2





Hi, I’m Henry Gerson—a creative and marketing leader with 10+ years across media, agency, corporate, and consulting environments. I progressed from copywriting to Creative Director and contributed to the G20 communications team at Ogilvy PR & I, supporting national state-owned enterprises including Pertamina, Telkomsel, Mandiri, BRI, and BNI. In the past four years, I’ve led brand and marketing strategy as a consultant and Creative & Marketing Lead for Accelerice, overseeing multiple business units such as Rak Sebelah, FSIA, and NORD Social Club. I bring a hybrid strength of strategic thinking, brand storytelling, and cross-functional leadership, and I’m seeking a senior role to lead creative and marketing functions within a forward-thinking organization.…Hi, I’m Henry Gerson—a creative and marketing leader with 10+ years across media, agency, corporate, and consulting environments. I progressed from copywriting to Creative Director and contributed to the G20 communications team at Ogilvy PR & I, supporting national state-owned enterprises including Pertamina, Telkomsel, Mandiri, BRI, and BNI. In the past four years, I’ve led brand and marketing strategy as a consultant and Creative & Marketing Lead for Accelerice, overseeing multiple business units such as Rak Sebelah, FSIA, and NORD Social Club. I bring a hybrid strength of strategic thinking, brand storytelling, and cross-functional leadership, and I’m seeking a senior role to lead creative and marketing functions within a forward-thinking organization.

Available to hire

Hi, I’m Henry Gerson—a creative and marketing leader with 10+ years across media, agency, corporate, and consulting environments. I progressed from copywriting to Creative Director and contributed to the G20 communications team at Ogilvy PR & I, supporting national state-owned enterprises including Pertamina, Telkomsel, Mandiri, BRI, and BNI.

In the past four years, I’ve led brand and marketing strategy as a consultant and Creative & Marketing Lead for Accelerice, overseeing multiple business units such as Rak Sebelah, FSIA, and NORD Social Club. I bring a hybrid strength of strategic thinking, brand storytelling, and cross-functional leadership, and I’m seeking a senior role to lead creative and marketing functions within a forward-thinking organization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Indonesian

Advanced

Work Experience

Creative & Marketing Lead at Accelerice Indonesia & Rak Sebelah - Salim Group

January 1, 2020 - Present

Lead the end-to-end brand and marketing function across Accelerice and its business units (Rak Sebelah, FSIA, FutureFood, OSS, Foodlogue, NORD Social Club), overseeing communication strategy, brand architecture, and integrated campaign execution across digital and offline channels. Established KPI frameworks, managed paid media budgets, and drove consistent organic growth in audience and engagement. Built brand guidelines from the ground up and led comprehensive rebranding initiatives to align programs with evolving market positioning. Directed a multidisciplinary creative team (design, content, production), standardized workflow systems, and spearheaded strategic partnerships and new business unit launches, including expansion into sports & lifestyle ventures.

Strategic Marketing & Brand Consultant at Freelance / Accelerice (Strategic Marketing & Brand Consultant)

January 1, 2022 - Present

Advise lifestyle, F&B, hospitality, and retail brands on brand architecture, communication strategy, and integrated marketing execution while concurrently leading a full-time marketing function. Partner with founders and leadership teams to build brand identity systems from the ground up, establish OKR and KPI frameworks, supervise creative teams, and implement multi-channel activation strategies. Led end-to-end brand development initiatives including positioning, visual identity guidelines, content architecture, campaign planning, and influencer ecosystem development.

Content & Development Manager at OGILVY PR & I - WPP GROUP

March 1, 2022 - August 31, 2022

Led the content and editorial team in developing strategic narratives and press materials to position Indonesia’s state-owned enterprises (Telkom, BRI, Mandiri, Pertamina) for international visibility during the G20 summit. Directed storytelling framing, messaging angles, and media positioning to ensure relevance and pickup across key global markets. Oversaw end-to-end content development—from insight identification to press release execution—ensuring alignment with national messaging priorities and international media standards.

Co-Founder & Creative Director at DEKA TA CREATIVE

January 1, 2019 - December 31, 2022

Co-founded and led a boutique creative agency specializing in brand strategy, digital communication, and integrated marketing for corporate and mid-scale clients. Directed end-to-end creative development—from communication strategy and campaign ideation to content architecture and visual direction—while managing multidisciplinary teams across copy, design, and production. Worked with a diverse portfolio of established brands and growing businesses, delivering structured brand positioning and storytelling frameworks. Also served as a mentor and speaker for industry programs.

Creative Manager – Nesvara at Growinc Group Indonesia

January 1, 2018 - December 31, 2019

Brand storyteller leading Nesvara; promoted within one year to Creative Manager and transitioned to Nesvara, overseeing a larger multidisciplinary creative team and integrated communication strategy across accounts. Directed end-to-end creative execution—from storytelling frameworks and content planning to social media strategy and visual direction—while aligning brand messaging with business objectives.

Brand Storyteller – BiroCerita at Growinc Group Indonesia

January 1, 2017 - December 31, 2018

Led brand narrative development and digital content strategy for client portfolios; directed end-to-end creative execution including social media strategy and visual direction; collaborated with executives to align messaging with business objectives.

Creative Associate – Insight Unlimited at Al Cor Prime Group

March 1, 2014 - May 31, 2015

Supported brand and digital marketing initiatives; led end-to-end creative development, including communication strategy and website production; chaired monthly editorial meetings; collaborated with external vendors and influencers to drive organic growth.

Media Team – Alcor Prime at Al Cor Prime Group

May 1, 2013 - March 31, 2014

Managed creative execution and digital growth strategies across accounts; led end-to-end website development and editorial direction; collaborated with directors and C-level stakeholders to align brand messaging.

Personal Assistant to CEO at Jakarta International Management

September 1, 2010 - May 31, 2012

Provided executive-level support to the CEO, overseeing scheduling, stakeholder coordination, and relationship management across media, sponsors, and external partners. Contributed to content development by drafting scripts and materials for radio and television appearances, ensuring alignment with brand positioning.

Managing Partner at JIM Publishing

January 1, 2011 - May 31, 2012

Entrusted to operate as Managing Partner, overseeing day-to-day business operations and supporting editorial and commercial development initiatives—reflecting early leadership trust and operational responsibility.