Hello! I'm Anthea Tay, a Singapore-based UI/UX designer and visual designer who loves turning complex ideas into clear, delightful digital experiences. I specialise in design systems, UI, and end-to-end product design for web platforms, partnering with multidisciplinary teams to ship polished interfaces from concept to launch. Since 2018 I run my own freelance practice, collaborating with clients such as Airbnb, Heineken, NTUC First Campus, Singtel, Zalora and many others. I believe in strong brand storytelling, and translating brand goals into practical design solutions through visuals, interaction design and compelling presentations.…

Anthea Tay

Hello! I'm Anthea Tay, a Singapore-based UI/UX designer and visual designer who loves turning complex ideas into clear, delightful digital experiences. I specialise in design systems, UI, and end-to-end product design for web platforms, partnering with multidisciplinary teams to ship polished interfaces from concept to launch. Since 2018 I run my own freelance practice, collaborating with clients such as Airbnb, Heineken, NTUC First Campus, Singtel, Zalora and many others. I believe in strong brand storytelling, and translating brand goals into practical design solutions through visuals, interaction design and compelling presentations.…

Available to hire

Hello! I’m Anthea Tay, a Singapore-based UI/UX designer and visual designer who loves turning complex ideas into clear, delightful digital experiences. I specialise in design systems, UI, and end-to-end product design for web platforms, partnering with multidisciplinary teams to ship polished interfaces from concept to launch.

Since 2018 I run my own freelance practice, collaborating with clients such as Airbnb, Heineken, NTUC First Campus, Singtel, Zalora and many others. I believe in strong brand storytelling, and translating brand goals into practical design solutions through visuals, interaction design and compelling presentations.

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced

Work Experience

UI/UX Designer at Synthesis Creative Data House
July 1, 2025 - Present
Design System Library audit and fixes. Design ideation, wireframing and iterations to final output for web for 2 newly launched in-house products/platforms.
Freelance Visual Designer / Illustrator / UIUX Designer / Presentation Designer at Self-Employed / Freelance
August 1, 2018 - Present
Design execution, independent project management, end-to-end design solutions. Organised, designed and facilitated brand and design deep-diving workshops for clients. Clients worked with: Airbnb, Cheers, IHH Healthcare, Lions Befrienders Singapore, Kaplan, Heineken, New Zealand Trade & Enterprise, Singapore Disability Sports Council, Swire Shipping, Toho Singapore, WEConnect, Watatawa Consulting.
UI/UX Designer at Chance Upon
January 1, 2019 - Present
End-to-end UI design of their freelance remote job portal Gigremotely and their online 1-1 skills-upgrading platform Brainlift. From wireframing to layout, illustration and animation sourcing. Executed for both web portal and mobile-friendly web. Illustrations for Chance Upon’s blog articles and brand merchandise.
Graphic Designer at Nextofkin Creatives
August 1, 2015 - May 1, 2018
Design research, planning and execution of end-to-end design solutions including branding, web and collateral design and print production. Part of 3 year branding and marketing strategy for International Furniture Fair Singapore 2016 - 2018. Planned and co-facilitated various co-creation branding workshops for SFIC, IFFS and NOVU Aesthetics. Spearheaded studio’s graphic design team alongside accounts / project manager in securing a new sizable pool of government accounts.

Education

Degree at Nanyang Technological University
August 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Healthcare, Professional Services, Non-Profit Organization, Telecommunications, Wholesale & Distribution, Consumer Goods, Retail, Transportation & Logistics, Travel & Hospitality, Energy & Utilities, Manufacturing

Skills

Experience Level