Creative Director / Social Media Lead at Reach

Led a cross-channel brand storytelling and social strategy across TikTok, Instagram, YouTube, and Facebook for Reach, building platform-specific engagement that increased reach and follower quality. Developed and executed end-to-end campaigns, from ideation to launch, including scripting, filming, and editing of short-form content that connected with Gen Z and Millennials through cultural relevance and storytelling. Directed creative campaigns, events, and collaborations, coordinating a 15+ person team across design, photography, video, and social media. Forged partnerships with national brands such as Starbucks, West Elm, and Shari’s Berries to create sponsored campaigns that broadened audience reach and elevated brand perception. Tracked performance metrics using engagement data and iterated content strategy to optimize reach, engagement, and conversion. Comfortable appearing on camera and directing talent or freelancers to deliver on-brand performances. Also led operational duties