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I help purpose driven and ethical businesses turn social media into a clear, sustainable growth system without burnout, hype, or misaligned tactics. With 12+ years of experience in social media strategy, content marketing, and digital operations, I specialize in content systems and funnel aware strategies that build visibility, trust, and meaningful conversion. My work is designed to support long term growth while staying aligned with a brand’s values and mission.…I help purpose driven and ethical businesses turn social media into a clear, sustainable growth system without burnout, hype, or misaligned tactics. With 12+ years of experience in social media strategy, content marketing, and digital operations, I specialize in content systems and funnel aware strategies that build visibility, trust, and meaningful conversion. My work is designed to support long term growth while staying aligned with a brand’s values and mission.

MARGARET MARY ABAS

Social Media Freelancer, Social Media Manager, Content Strategist, +4

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I help purpose driven and ethical businesses turn social media into a clear, sustainable growth system without burnout, hype, or misaligned tactics. With 12+ years of experience in social media strategy, content marketing, and digital operations, I specialize in content systems and funnel aware strategies that build visibility, trust, and meaningful conversion. My work is designed to support long term growth while staying aligned with a brand’s values and mission.…I help purpose driven and ethical businesses turn social media into a clear, sustainable growth system without burnout, hype, or misaligned tactics. With 12+ years of experience in social media strategy, content marketing, and digital operations, I specialize in content systems and funnel aware strategies that build visibility, trust, and meaningful conversion. My work is designed to support long term growth while staying aligned with a brand’s values and mission.

Available to hire

I help purpose driven and ethical businesses turn social media into a clear, sustainable growth system without burnout, hype, or misaligned tactics. With 12+ years of experience in social media strategy, content marketing, and digital operations, I specialize in content systems and funnel aware strategies that build visibility, trust, and meaningful conversion. My work is designed to support long term growth while staying aligned with a brand’s values and mission.

Skills

Experience Level

Expert

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Language

Work Experience

Social Media Manager at The Miracle of Fatima Foundation Inc.

September 1, 2024 - December 1, 2024

Develop and implement social media strategies aligned with business goals of promoting the Miracle of Fatima Musical. Identify target audiences and tailor content to engage them effectively. Create, schedule, and publish high-quality posts and videos across platforms.

Social Media Marketing Manager at Creative Market

January 1, 2018 - May 1, 2024

Managed social media marketing efforts, creating content and analyzing engagement metrics. Implemented strategies to boost brand awareness and community interaction.

Social Media Marketing Manager at The Bella Cottage

January 1, 2012 - January 1, 2022

Created social media content and engaged with clients through various channels. Managed customer service and marketing campaigns.

Social Media & Content Strategist (Part Time) at Dr. Ashori – Primary Care Services

September 1, 2025 - Present

Strategize and produce conversion-focused GBP content and graphics to increase patient trust and local discoverability. Position the practice as a reliable, approachable primary care provider through consistent educational and service-based visuals. Ensure ongoing profile activity to improve engagement signals and local search performance.

Social Media Manager at BruntWork Pty Ltd

March 1, 2024 - July 31, 2024

Establish and maintain relationships with community members. Act as a liaison between the organization and the community. Represent the organization at community groups and meetings. Build and sustain partnerships with other organizations.

Social Media Marketing Manager at Wedding Expos Australia

December 1, 2017 - November 30, 2022

Creating social media content including graphics on all social media channels and engaging clients through socials. Customer service and client management.

Social Media Strategist & Manager at The Miracle of Fatima Foundation Inc.

September 1, 2024 - December 1, 2024

Developed and executed social media strategies aligned with business goals. Planned and managed content systems for consistent, long term growth. Created graphics, short form videos, and platform specific content. Managed engagement, comments, DMs, and online communities. Monitored KPIs including reach, engagement, and conversion metrics.

Pinterest Manager at Creative Market

January 1, 2018 - May 1, 2024

Pinning products and articles to specific boards, reporting on account growth and engagement metrics.

Fashion Community Contributor at Clozette

January 1, 2011 - January 1, 2014

Uploading images, commenting on forums, and creating styleboards to increase SEO and members activity.

OOH Media Planner at Universal Mccann

May 1, 2007 - November 1, 2007

Manage OOH media projects and production, report team's progress to clients, establish partnerships with media partners.

Social Media Marketing Manager at Wedding Expos Australia

October 1, 2012 - June 1, 2024

Creating social media content including graphics on all social media channels and engaging clients through socials. Email marketing and handling email replies.