I’m a Frontend Engineer and former Graphic Designer who loves creating digital experiences that are as visually compelling as they are technically sound. I started my career in design, but after several years I shifted into engineering to help bridge the gap between creative vision and technical execution. That design foundation still drives everything I build — I care as much about how something feels as how it functions. Over the past few years, I’ve worked with a design agency in Los Angeles on projects for Google, including the original Gemini launch, and led front-end development for large-scale, visually rich websites like the full redesign and relaunch of Alvin Ailey American Dance Theater’s site (ailey.org). Before that, I worked as a UI Engineer at Vimeo, Product Engineer at The Infatuation, and Frontend Engineer at Moment, where I focused on accessibility, performance, and design system architecture. Today, I help clients bring their ideas to life — whether that means building a fully custom React or Next.js site from the ground up, or developing scalable experiences in platforms like Webflow, Shopify, Drupal, or Contentful. I’m drawn to projects that value design craft, user experience, and a little creative experimentation.

Dina Smither

PRO

I’m a Frontend Engineer and former Graphic Designer who loves creating digital experiences that are as visually compelling as they are technically sound. I started my career in design, but after several years I shifted into engineering to help bridge the gap between creative vision and technical execution. That design foundation still drives everything I build — I care as much about how something feels as how it functions. Over the past few years, I’ve worked with a design agency in Los Angeles on projects for Google, including the original Gemini launch, and led front-end development for large-scale, visually rich websites like the full redesign and relaunch of Alvin Ailey American Dance Theater’s site (ailey.org). Before that, I worked as a UI Engineer at Vimeo, Product Engineer at The Infatuation, and Frontend Engineer at Moment, where I focused on accessibility, performance, and design system architecture. Today, I help clients bring their ideas to life — whether that means building a fully custom React or Next.js site from the ground up, or developing scalable experiences in platforms like Webflow, Shopify, Drupal, or Contentful. I’m drawn to projects that value design craft, user experience, and a little creative experimentation.

Available to hire

I’m a Frontend Engineer and former Graphic Designer who loves creating digital experiences that are as visually compelling as they are technically sound. I started my career in design, but after several years I shifted into engineering to help bridge the gap between creative vision and technical execution. That design foundation still drives everything I build — I care as much about how something feels as how it functions.

Over the past few years, I’ve worked with a design agency in Los Angeles on projects for Google, including the original Gemini launch, and led front-end development for large-scale, visually rich websites like the full redesign and relaunch of Alvin Ailey American Dance Theater’s site (ailey.org). Before that, I worked as a UI Engineer at Vimeo, Product Engineer at The Infatuation, and Frontend Engineer at Moment, where I focused on accessibility, performance, and design system architecture.

Today, I help clients bring their ideas to life — whether that means building a fully custom React or Next.js site from the ground up, or developing scalable experiences in platforms like Webflow, Shopify, Drupal, or Contentful. I’m drawn to projects that value design craft, user experience, and a little creative experimentation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Advanced
Arabic
Intermediate

Work Experience

Founder, Frontend Engineer and Product Designer at Graeae Creative LLC
June 30, 2019 - Present
Support various clients with frontend development and product design needs. Responsible for architecting and developing integrated or standalone frontend web applications. Interview and work alongside project stakeholders while performing competitive research to define and design product experiences. Mentor junior designer by evaluating design choices, implementing best practices, and enforcing accessibility standards. Responsible for then building design mocks into organization's existing codebase, following org standards. (React, React Hooks, Typescript, NextJS, Contentful, Vercel, CSS in JSS, CSS Modules, Material UI, Chakra UI, Apollo, GraphQL, Docker, Zeplin, Sketch, InVision, Figma, Drupal, Webflow, Shopify)
Frontend Engineer at Moment Inc
February 28, 2021 - June 29, 2022
Work directly with design and other developers to support ongoing site maintenance and new feature development for the existing Moment web application. Responsible for sitewide accessibility compliance, reducing known issues by over 60% and increasing compliance score from low 70s to over 85% in a matter of months. Engineered redesign of Product Page, highest-trafficked page on site, including backend implementation of automatic thumbnail generation from mp4s and associated test coverage. Implemented third party vendor applications, including Extend Warranty (PHP, Vue, Vuex, Nuxt, Craft, Craft Commerce, AWS, Docker)
Product Engineer at The Infatuation
December 31, 2016 - July 30, 2019
Worked alongside a small group of designers and developers to maintain and iterate on existing Infatuation applications and features, including analysis and improvements on web performance issues, as well as establishing the foundation for the UI library (React, Redux, Immutable.js, Django, SCSS). Responsible for implementing and enforcing CSS best practices across engineering team on all platforms (BEM, SASS). Developed and maintained Infatuation Android application from the ground up alongside CTO, responsible for bug fixes and updates (React Native). Built an internal restaurant review app named Pesto as a research study in new technologies and data collection. Collaborated and developed on Zagat, using insights and learnings from Pesto (Vue.js, Vuex, Typescript, GRPC, Protobufs).
UI Engineer at Vimeo
July 31, 2015 - December 31, 2016
Worked alongside the design team to architect and document the Vimeo SCSS library. Building out reusable modular design patterns in order to aid the engineering team in using consistent and clean front-end code. Collaborating directly with the design team to maintain our UI styleguide, working from early stages of design to consult and advise on the build and design of new or updated features all the way through site implementation. Participate in the process of UI component creation with design team, building out to-spec builds in Codepen, iterating with any design feedback, building into Vimeo code repository while documenting in our design and development styleguide. Keep track of and implement latest accessibility best practices and standards.
Senior Product Designer at Vimeo
February 28, 2014 - July 31, 2015
Worked directly with the product and development teams to build fully scalable responsive designs and user experiences for feature products. Responsibilities included early competitor research, architecture and wireframing of experiences across different device types, and high fidelity design mocks. Built out front-end experiences for several design projects as development resources were not always available.
Digital Marketing Designer at Vimeo
February 1, 2013 - March 1, 2014
Worked alongside product and marketing teams to create multifaceted marketing campaigns targeting multiple different user types across varying mediums. Participated in daily stand-ups with the Head of Marketing and Vimeo CEO to review performance data and support design decisions. Design responsibilities included banner campaigns, email newsletters (including HTML builds), landing pages, and other campaign-based collateral. Met frequently with marketing team to review metrics and analytics. Consistently iterated and tested on previous creative to find the most effective copy, visual, and concept for targeting specific demographics.

Education

BA Studio Art at University of Maryland
August 25, 2005 - May 1, 2009
Concentration in Graphic Design

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Software & Internet, Media & Entertainment, Computers & Electronics, Retail