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I'm Hiba Farooq, a marketing professional with a degree from IBA Karachi and hands-on experience designing briefs and managing 360-degree campaigns for Continental Biscuits Limited (JV Mondelez International). I enjoy studying consumer behavior and turning insights into campaigns that elevate brands and make them visible to the right audiences. After navigating a challenging personal journey, I am eager to contribute as a value-adding resource to an organization, bringing energy, adaptability, and a commitment to delivering results in fast-paced environments.…I'm Hiba Farooq, a marketing professional with a degree from IBA Karachi and hands-on experience designing briefs and managing 360-degree campaigns for Continental Biscuits Limited (JV Mondelez International). I enjoy studying consumer behavior and turning insights into campaigns that elevate brands and make them visible to the right audiences. After navigating a challenging personal journey, I am eager to contribute as a value-adding resource to an organization, bringing energy, adaptability, and a commitment to delivering results in fast-paced environments.

Hiba Farooq

Brand Strategist, Marketing Strategist, Marketing Consultant, +3

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I'm Hiba Farooq, a marketing professional with a degree from IBA Karachi and hands-on experience designing briefs and managing 360-degree campaigns for Continental Biscuits Limited (JV Mondelez International). I enjoy studying consumer behavior and turning insights into campaigns that elevate brands and make them visible to the right audiences. After navigating a challenging personal journey, I am eager to contribute as a value-adding resource to an organization, bringing energy, adaptability, and a commitment to delivering results in fast-paced environments.…I'm Hiba Farooq, a marketing professional with a degree from IBA Karachi and hands-on experience designing briefs and managing 360-degree campaigns for Continental Biscuits Limited (JV Mondelez International). I enjoy studying consumer behavior and turning insights into campaigns that elevate brands and make them visible to the right audiences. After navigating a challenging personal journey, I am eager to contribute as a value-adding resource to an organization, bringing energy, adaptability, and a commitment to delivering results in fast-paced environments.

Available to hire

I’m Hiba Farooq, a marketing professional with a degree from IBA Karachi and hands-on experience designing briefs and managing 360-degree campaigns for Continental Biscuits Limited (JV Mondelez International). I enjoy studying consumer behavior and turning insights into campaigns that elevate brands and make them visible to the right audiences.

After navigating a challenging personal journey, I am eager to contribute as a value-adding resource to an organization, bringing energy, adaptability, and a commitment to delivering results in fast-paced environments.

Skills

Copywriting

Presentation Design

Experience Level

Copywriting

Expert

Presentation Design

Intermediate

Language

English

Fluent

Work Experience

Management Trainee (Brands) at Continental Biscuits Limited (JV Mondelez International)

February 1, 2018 - September 7, 2025

Designed briefs and look-books of the campaigns and managed the execution of the above-the-line, below-the-line campaigns and streamlined the 360 degree campaigns for the global and local biscuit brands namely Prince, Candi, Wheatable, Bakeri Range. Managed consumer promotion management, Nielsen research analysis of the brands and problem identification through deep dive analysis based on company’s internal and research data from Milward Brown and Nielsen.

Project Resource at Pakistan State Oil

May 1, 2016 - September 7, 2025

Comprehensive research on the retail services across Karachi and designing feasible solutions on the basis of insights gauged from pump audits and secondary research on services offered internationally.

Sales Intern at Nestlé Pakistan

August 1, 2015 - September 7, 2025

Designed and conducted an on-field shoppers’ emergence research for Milo, Maggi, Milk Pak, Fruita Vitals and Nesfruta. Identified insights and proposed feasible solutions.

Teaching Assistant at IBA, Karachi

May 1, 2015 - September 7, 2025

Supervised and conducted classes, mentored students, student problem resolution and managed administrative work.

Content Writing Intern at Brandsyanrio (Synergy Group)

January 31, 2015 - September 7, 2025

Researched and wrote over 40 articles (Web Desk) on technology, media advertising, the entertainment industry and world news.

Intern at Special Olympics Pakistan

August 1, 2014 - September 7, 2025

Initiated and led the Dawn News media partnership project and brand ambassador project with Sarwat Gilani. Managed the telecommunication project and summer camp project with Citizens Archive of Pakistan.

Social Media Marketing Manager at Floral Art by Rida

April 1, 2013 - September 7, 2025

Photographed the handmade artificial flowers’ decoration pieces of a home-based business, Floral Art by Rida, for promotional purposes and marketed the visuals on social media platforms.

Management Trainee (Brands) at Continental Biscuits Limited (JV Mondelez International)

August 1, 2016 - February 1, 2018

Designed briefs and look-books; managed the execution of above-the-line and below-the-line campaigns; streamlined 360-degree campaigns for global and local biscuit brands Prince, Candi, Wheatable, Bakeri Range; performed Nielsen research analysis and problem identification using Milward Brown and Nielsen data.

Sales Intern at Nestle Pakistan

July 1, 2015 - August 1, 2015

Designed and conducted on-field shoppers’ emergence research for Milo, Maggi, Milk Pak, Fruita Vitals and Nesfrut; identified insights and proposed feasible solutions.