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Brand, ecommerce, product and marketing leader with 6+ years’ experience across multiple businesses at once. Owns end-to-end ecommerce operations, product development (concept-to-launch), performance advertising (Meta, Google, TikTok) and brand/digital strategy—comfortably moving from strategic direction through to hands-on execution and delivery. Background includes UX and product design, non-code and Webflow development, front-end development (HTML, CSS, JavaScript, React), SEO, email marketing, content strategy and performance advertising, with a track record of connecting creative decisions to measurable commercial outcomes.…Brand, ecommerce, product and marketing leader with 6+ years’ experience across multiple businesses at once. Owns end-to-end ecommerce operations, product development (concept-to-launch), performance advertising (Meta, Google, TikTok) and brand/digital strategy—comfortably moving from strategic direction through to hands-on execution and delivery. Background includes UX and product design, non-code and Webflow development, front-end development (HTML, CSS, JavaScript, React), SEO, email marketing, content strategy and performance advertising, with a track record of connecting creative decisions to measurable commercial outcomes.

Hicham Ounasser

Creative Director, UX Designer, UI Designer, +5

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Brand, ecommerce, product and marketing leader with 6+ years’ experience across multiple businesses at once. Owns end-to-end ecommerce operations, product development (concept-to-launch), performance advertising (Meta, Google, TikTok) and brand/digital strategy—comfortably moving from strategic direction through to hands-on execution and delivery. Background includes UX and product design, non-code and Webflow development, front-end development (HTML, CSS, JavaScript, React), SEO, email marketing, content strategy and performance advertising, with a track record of connecting creative decisions to measurable commercial outcomes.…Brand, ecommerce, product and marketing leader with 6+ years’ experience across multiple businesses at once. Owns end-to-end ecommerce operations, product development (concept-to-launch), performance advertising (Meta, Google, TikTok) and brand/digital strategy—comfortably moving from strategic direction through to hands-on execution and delivery. Background includes UX and product design, non-code and Webflow development, front-end development (HTML, CSS, JavaScript, React), SEO, email marketing, content strategy and performance advertising, with a track record of connecting creative decisions to measurable commercial outcomes.

Available to hire

Brand, ecommerce, product and marketing leader with 6+ years’ experience across multiple businesses at once. Owns end-to-end ecommerce operations, product development (concept-to-launch), performance advertising (Meta, Google, TikTok) and brand/digital strategy—comfortably moving from strategic direction through to hands-on execution and delivery.

Background includes UX and product design, non-code and Webflow development, front-end development (HTML, CSS, JavaScript, React), SEO, email marketing, content strategy and performance advertising, with a track record of connecting creative decisions to measurable commercial outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

French

Advanced

Work Experience

Founder & Product Designer at UKSettled

October 1, 2025 - Present

Founded and led an independent digital platform helping UK visa holders navigate their path to Indefinite Leave to Remain. Owned the full lifecycle across product vision, brand identity, UX design, front-end development and go-to-market. Positioned UKSettled as a calm, clear and trustworthy guide in a complex area. Designed in Figma and built the front end; developed backend functionality using Supabase. Executed go-to-market via SEO content, Instagram and TikTok, and an email marketing programme.

Digital Marketing and Events Lead (Part-Time) at Iconic Media Solution

October 1, 2023 - May 1, 2026

Delivers digital marketing, design and event support for a multi-industry client portfolio on a part-time basis. Plans and manages paid social/digital advertising campaigns across Meta and Google, including paid content promotion. Runs email marketing campaigns using Brevo. Designs and builds responsive websites and app interfaces aligned to client brands. Produces digital and physical product designs and marketing assets (social content, banners and promotional materials). Supports clients on-site at three annual live events, handling creative execution and brand communications and coordinating with designers and developers to keep projects on track.

Creative manager at SMA Worldwide

January 1, 2023 - Present

Owns end-to-end ecommerce operations for OnTrendMaker, including product listings, platform management and commercial performance. Took branded appliances from concept to packaging design and live listings (including Amazon). Plans and manages performance advertising across Meta, Google Ads and TikTok, including creative production, audience targeting and campaign optimisation. Runs email marketing campaigns using Mailchimp and Klaviyo. Designs and builds websites and prototypes in Webflow and other no-code tools to reduce development time. Defines brand systems and digital strategy across five or more businesses in the group; manages external agencies and freelancers. Uses ongoing analytics to refine UX and campaign decisions.

UI/UX Designer at DF Consultancy LTD

December 1, 2020 - December 1, 2022

Led the company rebrand, including new visual identity, website, and online/offline marketing collateral. Designed website and app interfaces across multiple industries, applying UX methodology from user research and wireframes to high-fidelity UI. Produced design systems, component libraries and interaction flows for consistent delivery across client projects. Conducted user research and applied UX methodology to align decisions with real user needs and business goals. Delivered email campaign designs and tracked performance via analytics tools.

Marketing manager at Education Power Service EPS

October 1, 2019 - May 1, 2020

Expanded beyond existing French university partnerships by building a commercial case and securing CEO approval to launch into new territories. Built an end-to-end operational pipeline from partner outreach to student enrolment across the UK, Spain and Poland. Redesigned the company website with a user-centred approach to lift conversions. Managed end-to-end marketing activity across paid digital, social, email, content strategy, SEO and offline channels. Worked with influencers to extend reach and build awareness among prospective students. Attended company events and designed required marketing assets.

Surfhouse/Restaurant Manager at Auberge Dar Diafa

October 1, 2018 - June 1, 2019

Founded and launched a surfhouse and restaurant from the ground up, taking the business from concept to daily operations. Built visibility through digital platforms and local partnerships. Owned operations end-to-end, including setup, staffing, branding and guest experience.

Service Manager at Alsinani Group

January 1, 2016 - July 1, 2018

Built a new industrial service line from scratch within a major petrochemical sector group. Won maintenance contracts with SABIC and ARAMCO and developed the operational processes behind the service line. Managed and led the delivery team, maintaining standards across operations.

Education

User Experience Design at Google

January 1, 2020 - January 1, 2020

UI / UX Design at California Institute of the Arts

January 1, 2020 - January 1, 2020

Marketing and Management at The University Of Law And Economic Sciences And Social Sciences Ibn Zohr

October 1, 2013 - May 1, 2015

Business Management at The Specialised Institute Of Applied Technology ISTA

January 1, 2010 - January 1, 2012

Qualifications

The Ultimate React course

January 1, 2025 - July 8, 2026

The Complete Javascript course

January 1, 2024 - July 8, 2026

The Complete Web Developer

January 1, 2023 - July 8, 2026

Webflow Masterclass

January 1, 2022 - July 8, 2026

Industry Experience

Software & Internet, Consumer Goods, Education, Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Transportation & Logistics, Manufacturing, Energy & Utilities