Available to hire
I’m a CRO & Analytics expert focused on turning data into growth for DTC brands. I design and run full-funnel experiments, optimize on-site experiences and checkout flows, and pair rigorous analytics with monetization strategies to deliver measurable wins. I thrive in remote, cross-functional environments and love turning complex data into clear, actionable plans that drive tangible business results.
I build sustainable CRO programs, create internal tooling and dashboards, and collaborate with designers and developers to launch high-velocity test launches. My work centers on robust data capture (GA4, GTM, Shopify), accurate attribution across paid channels, and communicating findings to leadership to inform strategy and investments.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
French
Advanced
Work Experience
Lead - Full-time CRO & Analytics at FORGE (Skin care brand)
December 1, 2024 - August 1, 2025Led full-funnel CRO and analytics for a $2M+ skincare brand; executed 3-4 AB tests with a 45% win rate across quizzes, sales pages, checkouts, and post-purchase flows. Drove +19% average order value and +26% increase in revenue per visitor through structured experiments and backend monetization optimizations. Built internal tools to detect missing orders, reduce refund cycles by 58%, and save 25+ support hours weekly. Implemented GA4 + GTM across Shopify, enabling precise funnel tracking, UTMs, and post-purchase attribution. Owned GA4, GTM configuration, and e-commerce parameter alignment to ensure data accuracy across paid channels. End-to-end ownership of funnel experiments and dashboards, collaborating with copywriters, designers, and developers to deliver high-velocity test launches and real-time performance dashboards.
CRO & Analytics Lead at Marketing Agency
December 1, 2023 - December 1, 2024Remote US-based CRO and analytics strategy for multiple DTC e-commerce brands; conducted comprehensive funnel audits, generated uplift insights, and led GA4 migration with data quality controls and KPI tracking; managed end-to-end CRO programs for multiple brands.
CRO Specialist at Domain Learning
March 1, 2022 - June 1, 2023Remote implementation of the analytics stack for a US educational website; collaborated with a five-person team to implement robust tracking, onboarding and activation flows, and data collaboration; built customer data platform and passed data to Google Analytics 4 and Amplitude; growth-driven data engineering and segmentation.
Head of E-commerce & Analytics at JOOMDZ (formerly BMS Shopping)
July 1, 2019 - April 1, 2021Led e-commerce and analytics for North Africa-focused online brands; redesigned frontend UX and checkout flows; drove growth marketing on Facebook & Instagram; generated over $2M in revenue and 56,000+ orders in 14 months; implemented GA4/GTM and data-driven attribution; built centralized dashboards and cross-channel reporting.
Data Analyst / Growth Analyst at Grainer SDN BHD
May 1, 2020 - January 1, 2022Remote data analyst identifying market trends and informing marketing strategies; contributed to fundraising efforts; conducted competitive analyses to understand market landscape; produced actionable insights to drive growth.
Senior Analytics CRO Specialist Lead at FORGE (Skin Care Brand)
December 20, 2024 - August 20, 2025Remote – US. Led full-funnel CRO strategy for a $2M+/month skincare brand, built and unified GA4 + GTM analytics stack across Shopify funnels, drove 3–4 A/B tests per week across landing pages, checkout, and post-purchase; achieved +19% average order value (AOV) uplift and +26% increase in revenue per visit (RPV) through structured experimentation and backend monetization optimizations. Built internal tools and automations (using Lovable, n8n, Apps Script) to detect missing orders, reduce refund cycles by 58%, and save 25+ support hours weekly. Owned end-to-end dashboarding and attribution across paid media channels.
CRO & Analytics Consultant at Digital Position (Marketing Agency)
December 20, 2023 - December 20, 2024Remote – US. Delivered CRO and analytics strategy across multiple DTC brands, performing comprehensive funnel audits, implementing GA4, GTM, Mixpanel, and Looker Studio dashboards; led a cross-functional team including designers, copywriters, and developers to run high-velocity test programs and ensure real-time performance insights for multi-brand clients.
CRO Specialist Contractor at Doman Learning
March 20, 2022 - June 20, 2023Remote – US. Implemented analytics stack and CRO testing framework; helped migrate to GA4, set up Mixpanel events, and optimize checkout flows; collaborated with developers to deploy test variants and measure impact.
Head of E-commerce & Analytics at BM Shopping
July 1, 2019 - April 1, 2021North Africa. Led end-to-end e-commerce and analytics for a region-based brand, optimizing checkout flows, reducing cart abandonment, and launching a holistic digital marketing strategy from scratch; generated over $2M in revenue and 56,000+ orders within 14 months.
Appsflyer Audit at GoPangaea
September 1, 2023 - December 1, 2023Remote – US. Conducted thorough AppsFlyer setup audit for iOS and Android apps, identified attribution gaps, and recommended configuration improvements to ensure accurate attribution and measurement.
Senior Analytics Consultant at VisoTrust (Level 3 Agency)
February 20, 2024 - April 20, 2024Remote – US. Delivered analytics stack enhancements and CRO support for B2B SaaS and cybersecurity clients, including hypothesis generation, test planning, implementation guidance, and performance dashboards.
Lead - Full-funnel CRO Strategy at FORGE (Skin care DTC Brand)
December 1, 2024 - August 1, 2025Remote lead for full-funnel CRO strategy, executing multiple A/B tests across quiz pages, sales pages, checkout, and post-purchase flows; achieved +19% AOV and +26% RPV through structured experimentation and backend monetization optimizations; built internal tools to detect missing orders, reduce refund cycles by 58%, and save 25+ hours of support weekly; implemented tools with Laravel, n8n, and Apps Script; overseeing end-to-end CRO program with dashboards and attribution.
Senior Analytics Consultant & CRO Specialist at Viget Agency
October 1, 2023 - February 1, 2024Led analytics and CRO initiatives for multiple clients; conducted comprehensive funnel audits; defined event schemas; built GTM and Google Analytics tracking; created leadership-ready metrics dashboards; coordinated with developers to implement robust tracking across iOS/Android apps; produced actionable insights to improve activation, conversion, and retention.
CRO Specialist - Contractor at Doman Learning
March 1, 2022 - June 1, 2023Implemented analytics stack and tracking for a US educational website; collaborated with a team of 5 to optimize data collection and measurement; improved data quality and analytics reliability.
Head of E-commerce & Analytics at North Africa – JOOMDZ / BM Shopping (regional operation)
July 1, 2019 - April 1, 2021Led e-commerce and analytics for North Africa region; built and scaled marketing and analytics stack; improved conversion and revenue through data-driven decisions.
Lead - Full-time CRO strategy at FORGE® (Skin care DTC Brand)
December 1, 2024 - August 1, 2025Led full-funnel CRO strategy, executing 3–4 A/B tests with a 45% win rate across quizzes pages, sales pages, checkout, and post-purchase flows. Drove +19% AOV and +26% revenue per visit (RPV) through structured experimentation and backend monetization optimizations. Built internal tooling (Lovable, n8n, Apps Script) to detect missing orders, reduced refund cycles by 58%, and saved 25+ support hours weekly. Owned GA4 + GTM stack across Shopify-connected funnels, enabling precise attribution across paid media channels; aligned on-site funnel design, e-commerce parameters, and post-purchase attribution. End-to-end CRO ownership including test launches and real-time dashboards.
Senior Analytics CRO Consultant at Marketing Agency (Remote – US)
December 1, 2023 - December 1, 2024Led CRO and analytics strategy for multiple DTC brands across skincare, fashion, outdoor gear, and fitness. Conducted comprehensive funnel audits, developed audit-driven test plans, and analyzed results with GA4, Hotjar, Mixpanel. Generated 20–50 high-impact test ideas per brand and delivered actionable post-test insights to improve activation, conversion, and retargeting. Generated robust CRO recommendations and prioritized test ideas for rapid impact.
CRO Specialist - Contractor at Domain Learning
March 1, 2022 - June 1, 2023Implemented and modernized the analytics stack for a U.S. educational website. Coordinated with a team of 5 to optimize data collection, tracking, and reporting; defined testing and measurement plans; supported backend data layer enhancements and test instrumentation.
Head of E-commerce & Analytics at Joom DZ / BMS Shopping
July 1, 2019 - April 1, 2021Led e-commerce analytics and performance marketing in North Africa. Conducted deep qualitative and quantitative data analyses, on-boarded revenue-driving initiatives, and scaled digital marketing across the region. Drove growth through optimized funnel strategies, ad optimization, and UX improvements to support revenue expansion.
Frontend Developer / SEO Specialist at An-Nadaa Educational Foundation (Malaysia)
August 1, 2022 - October 1, 2022Contributed to building the frontend of the An-Nadaa website and improved internal and technical SEO (meta tags, page load audits, bots, sitemap.xml).
Data Analyst at An-Nadaa Educational Foundation (Malaysia) – Remote
May 1, 2021 - January 1, 2022Remote data analyst identifying market trends and informing marketing strategies; contributed to fundraising efforts and competitive analyses.
Education
Master Degree in Software Engineering at Higher School of Computers Science and Software Engineering, Algeria
January 11, 2030 - January 18, 2026Software Engineer Master Degree at Higher School of Computers Science and Software Engineering, Algeria
January 11, 2030 - January 18, 2026Master's Degree in Software Engineering at Higher School of Computers Science and Software Engineering, Algeria
January 11, 2030 - January 18, 2026Master's Degree in Software Engineering at Higher School of Computer Science and Software Engineering, Algeria
January 11, 2030 - January 18, 2026Qualifications
Google Analytics Certification GA4
December 30, 2021 - January 18, 2026Google Tag Manager Certification
January 11, 2030 - January 18, 2026A/B Testing Foundation (XL A/B Testing)
January 11, 2030 - January 18, 2026HubSpot Certification
January 11, 2030 - January 18, 2026Data Visualization Certification (University of Illinois)
January 11, 2030 - January 18, 2026SQL & Relational Databases Certification
January 11, 2030 - January 18, 2026GA4 Certification
January 11, 2030 - January 18, 2026Google Analytics Certification
January 11, 2030 - January 18, 2026CXL A/B Testing Foundations
January 11, 2030 - January 18, 2026BigQuery & SQL for GA4
January 11, 2030 - January 18, 2026Google Analytics 4 Certification
January 11, 2030 - January 18, 2026BigQuery & SQL for GA4 Foundations
January 11, 2030 - January 18, 2026AB Testing Fundamentals
January 11, 2030 - January 18, 2026Product Analytics Certification
January 11, 2030 - January 18, 2026Google Analytics 4 Certification
January 11, 2030 - January 18, 2026Looker Studio Certification
January 11, 2030 - January 18, 2026Tableau Certification
January 11, 2030 - January 18, 2026SQL Certification
January 11, 2030 - January 18, 2026HubSpot Certification
January 11, 2030 - January 18, 2026Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Other, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Growth Marketer
We have the best growth marketer experts on Twine. Hire a growth marketer in Lyon today.