Hi, I’m Nur Hidayah Beh. I’m a Digital Marketing Executive (Hybrid) with 1+ year of experience in Southeast Asia retail, luxury, and FMCG. I drive high ROI campaigns across Meta, Google Ads, affiliates, and e-commerce using data, A/B testing, and trend-driven insights. I’m passionate about continuous testing, iteration, and staying ahead of trends to connect with savvy, digitally fluent audiences. In my current role at Luxasia Malaysia, I lead the alignment of media plans with brand managers, commercial teams, and platform partners, and I own campaign planning, setup, and launch aligned to brand objectives and budgets. I also optimize CPC, ROAS, and CVR and monitor performance across Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora to maximize conversions while ensuring efficient budget use.

Nur Hidayah Beh

Hi, I’m Nur Hidayah Beh. I’m a Digital Marketing Executive (Hybrid) with 1+ year of experience in Southeast Asia retail, luxury, and FMCG. I drive high ROI campaigns across Meta, Google Ads, affiliates, and e-commerce using data, A/B testing, and trend-driven insights. I’m passionate about continuous testing, iteration, and staying ahead of trends to connect with savvy, digitally fluent audiences. In my current role at Luxasia Malaysia, I lead the alignment of media plans with brand managers, commercial teams, and platform partners, and I own campaign planning, setup, and launch aligned to brand objectives and budgets. I also optimize CPC, ROAS, and CVR and monitor performance across Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora to maximize conversions while ensuring efficient budget use.

Available to hire

Hi, I’m Nur Hidayah Beh. I’m a Digital Marketing Executive (Hybrid) with 1+ year of experience in Southeast Asia retail, luxury, and FMCG. I drive high ROI campaigns across Meta, Google Ads, affiliates, and e-commerce using data, A/B testing, and trend-driven insights. I’m passionate about continuous testing, iteration, and staying ahead of trends to connect with savvy, digitally fluent audiences. In my current role at Luxasia Malaysia, I lead the alignment of media plans with brand managers, commercial teams, and platform partners, and I own campaign planning, setup, and launch aligned to brand objectives and budgets. I also optimize CPC, ROAS, and CVR and monitor performance across Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora to maximize conversions while ensuring efficient budget use.

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Language

Chinese
Fluent
English
Fluent
Malay
Fluent
Indonesian
Beginner

Work Experience

Digital Marketing Executive at LUXASIA
March 1, 2025 - Present
Digital Marketing Executive (Hybrid) at Luxasia Malaysia
March 1, 2025 - Present
Lead alignment of media plans with brand managers, commercial teams, and platform KAMs based on regional market nuances. Own campaign planning, setup, and launch aligned to brand objectives and budget allocation. Drive daily optimizations through bid adjustments, keyword refinement, and channel allocation to improve CPC, ROAS, and CVR. Oversee bid strategies and ROAS tracking across Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora to maximize conversion performance. Monitor and analyze budget pacing, spend allocation, and performance efficiency across markets to ensure optimal budget utilization. Deliver post-campaign reports with data visualization, performance insights, and actionable, market-specific recommendations.
Research Assistant at Multimedia University
September 1, 2022 - February 28, 2023
Assisted the lead researcher by reviewing, analyzing, and summarizing 30 journals on digital banking models in Malaysia, and collecting 125+ survey respondents. Compiled and cleaned research data using spreadsheets and statistical tools to ensure accuracy and consistency. Prepared literature summaries, references, and presentation materials to support research documentation and reporting.
Retail Assistant at Loewe
June 1, 2021 - January 31, 2022
Supported sales in managing high customer traffic during peak periods, including holiday seasons. Engaged with high-profile clients, providing personalized service and maintaining professional relationships. Received training in retail operations, product knowledge, and customer service best practices.

Education

Bachelor of Financial Engineering at Multimedia University
July 1, 2020 - February 1, 2025
Bachelor's Degree in Financial Engineering at Multimedia University Cyberjaya
January 1, 2020 - January 1, 2025
Foundation in Management at Multimedia University Cyberjaya
January 11, 2030 - April 1, 2026

Qualifications

ICDL Big Data
January 1, 2024 - January 1, 2024
https://profile.icdlasia.org/37cf7133-3a65-4f26-816a-8792028690a0#acc.KbD94zZQ
Python 101 for Data Science
June 1, 2023 - June 1, 2023
https://courses.cognitiveclass.ai/certificates/855c157672874d1ca6517b37bd33a423
ICDL Big Data Python 101 for Data Science
January 11, 2030 - April 1, 2026

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Retail, Software & Internet