Hi, I’m Nur Hidayah Beh. I’m a Digital Marketing Executive (Hybrid) with 1+ year of experience in Southeast Asia retail, luxury, and FMCG. I drive high ROI campaigns across Meta, Google Ads, affiliates, and e-commerce using data, A/B testing, and trend-driven insights. I’m passionate about continuous testing, iteration, and staying ahead of trends to connect with savvy, digitally fluent audiences. In my current role at Luxasia Malaysia, I lead the alignment of media plans with brand managers, commercial teams, and platform partners, and I own campaign planning, setup, and launch aligned to brand objectives and budgets. I also optimize CPC, ROAS, and CVR and monitor performance across Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora to maximize conversions while ensuring efficient budget use.
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