Nur Hidayah Beh

Lead alignment of media plans with brand managers, commercial teams, and platform KAMs based on regional market nuances. Own campaign planning, setup, and launch aligned to brand objectives and budget allocation. Drive daily optimizations through bid adjustments, keyword refinement, and channel allocation to improve CPC, ROAS, and CVR. Oversee bid strategies and ROAS tracking across Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora to maximize conversion performance. Monitor and analyze budget pacing, spend allocation, and performance efficiency across markets to ensure optimal budget utilization. Deliver post-campaign reports with data visualization, performance insights, and actionable, market-specific recommendations.

Assisted the lead researcher by reviewing, analyzing, and summarizing 30 journals on digital banking models in Malaysia, and collecting 125+ survey respondents. Compiled and cleaned research data using spreadsheets and statistical tools to ensure accuracy and consistency. Prepared literature summaries, references, and presentation materials to support research documentation and reporting.