Your trusted Digital Marketing Expert specialising in performance and growth marketing. Strategically managed media campaign planning, optimisation, and reporting on retail luxury and FMCG brands across SEA market’s e-commerce platforms such as Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora to maximize media efficiency and conversion performance. Executed and optimised media and ad performance utilising Meta Ads, SEO and e-commerce platform-native tools, data-driven campaign analysis, audience segmentation, and A/B testing. Coordinate with brand managers, commercial teams, and platform KAMs to ensure campaign alignment and visibility. Managed budget allocation, bid strategies, and ROAS tracking with the objective of successful campaign.

Your trusted Digital Marketing Expert specialising in performance and growth marketing. Strategically managed media campaign planning, optimisation, and reporting on retail luxury and FMCG brands across SEA market’s e-commerce platforms such as Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora to maximize media efficiency and conversion performance. Executed and optimised media and ad performance utilising Meta Ads, SEO and e-commerce platform-native tools, data-driven campaign analysis, audience segmentation, and A/B testing. Coordinate with brand managers, commercial teams, and platform KAMs to ensure campaign alignment and visibility. Managed budget allocation, bid strategies, and ROAS tracking with the objective of successful campaign.

Available to hire

Your trusted Digital Marketing Expert specialising in performance and growth marketing.

Strategically managed media campaign planning, optimisation, and reporting on retail luxury and FMCG brands across SEA market’s e-commerce platforms such as Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, and Zalora to maximize media efficiency and conversion performance.

Executed and optimised media and ad performance utilising Meta Ads, SEO and e-commerce platform-native tools, data-driven campaign analysis, audience segmentation, and A/B testing.

Coordinate with brand managers, commercial teams, and platform KAMs to ensure campaign alignment and visibility. Managed budget allocation, bid strategies, and ROAS tracking with the objective of successful campaign.

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Language

Chinese
Fluent
English
Fluent
Malay
Fluent

Work Experience

Digital Marketing Executive at LUXASIA
March 1, 2025 - Present

Education

Bachelor of Financial Engineering at Multimedia University
July 1, 2020 - February 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Retail