Available to hire
Hi, I’m Hanif Insan Rabbani, a fresh graduate with hands-on experience in creative production, team coordination, and digital content development within marketing and media environments. I have spent over five years freelancing and volunteering, coordinating creative workflows, supporting talent coordination, and bridging gaps between creative teams and stakeholders.
I enjoy building collaborative environments that enable individuals and teams to perform at their best, and I stay curious about creative operations, talent management, and audience analytics to inform strategy and improve project outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Freelance Content Writer at SLERATE
April 1, 2025 - June 30, 2025Produced an average of 20 SEO-focused articles per month through structured sourcing and keyword research aligned with assigned content themes. Organized article sources and keyword datasets in Excel to improve content planning efficiency and search optimization workflows. Developed keyword-driven light articles that enhanced content discoverability and supported SEO performance goals. Created supporting visual assets to improve content readability and audience engagement.
Freelance Content Writer at Pusat Kemasan Unik
August 1, 2024 - October 31, 2024Produced SEO-optimized marketing content using targeted keyword strategies to increase online visibility across digital platforms. Conducted keyword analysis using Google Trends and Google Keyword Planner to identify high-performing search opportunities. Structured keyword databases in Google Sheets to streamline publishing workflows and improve content organization. Supported digital marketing optimization by aligning content production with search intent and platform requirements.
Art Director & Content Writer at Branlight Crative
August 1, 2023 - March 31, 2024Designed key visuals and creative guidelines for 19 clients, ensuring consistent brand identity across campaigns. Established brand voice frameworks that improved communication consistency across multiple content formats. Produced 100+ scripts, social media copies, and advertising materials supporting client marketing initiatives. Developed structured creative briefs that improved collaboration efficiency between writers, designers, and video teams. Conducted market and audience analysis to identify communication opportunities and inform campaign positioning strategies. Analyzed content performance insights to support data-driven creative decisions and optimize messaging effectiveness. Translated analytical findings into actionable creative strategies that strengthened campaign alignment with audience behavior. Maintained quality control standards to ensure messaging clarity and brand consistency across deliverables.
Content Designer at Cantabile Chorale Yogyakarta
December 1, 2022 - June 30, 2024Developed integrated promotional content combining copywriting, visual design, and captioning to support concert marketing initiatives. Managed end-to-end content production from concept development to publishing execution. Designed standardized posting plan templates that improved workflow efficiency and ensured consistent promotional output across events. Strengthened organizational branding through cohesive messaging and visual communication strategies.
Social Media Staff at Kamisinema - Yogyakarta
September 1, 2017 - March 31, 2019Managed social media operations, improving organizational online presence and audience engagement. Conducted interviews with invited guests and speakers to generate promotional and editorial content. Supported event promotion through live coverage and real-time content updates across digital platforms. Collaborated with internal teams to maintain consistent communication messaging.
Chairman at Vocalista Harmonic Choir ISI Yogyakarta
August 1, 2019 - December 31, 2020Led organizational operations and coordinated multidisciplinary teams to execute annual programs effectively. Initiated inter-university collaborations to expand institutional partnerships and performance opportunities. Implemented revisions to organizational bylaws and SOPs, improving governance structure and operational efficiency. Directed digital branding initiatives during the COVID-19 pandemic, maintaining organizational visibility and member engagement. Oversaw program timelines and team performance to ensure consistent execution of organizational objectives. Represented the organization in stakeholder communications and external partnerships.
Education
Master of Creative Industry at University of Indonesia
January 11, 2030 - February 1, 2025Bachelor of Film and Television at Indonesian Institute of Arts Yogyakarta
August 1, 2017 - December 1, 2022Qualifications
Digitalpreneurship in Content Business Certification
January 11, 2030 - February 28, 2026Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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