I'm a multidisciplinary digital strategist with over eight years of experience driving marketing, UX design, lifecycle marketing, and web development. I specialize in adaptive user experiences, e-commerce optimization, AI-powered interfaces, and lifecycle marketing strategies that nurture customer relationships from acquisition to retention. With a background in industrial design and two master’s programs, I bring creative insight, operational precision, and data-driven engagement tactics to every build. My work spans Shopify, Duda, WordPress, and Cratejoy, delivering branding elegance and customer-centric growth across hospitality, education, health care, and more. I design smarter digital experiences that are intuitive, inspired, and scalable, driving measurable growth at every stage of the customer journey.…

Camilo García

I'm a multidisciplinary digital strategist with over eight years of experience driving marketing, UX design, lifecycle marketing, and web development. I specialize in adaptive user experiences, e-commerce optimization, AI-powered interfaces, and lifecycle marketing strategies that nurture customer relationships from acquisition to retention. With a background in industrial design and two master’s programs, I bring creative insight, operational precision, and data-driven engagement tactics to every build. My work spans Shopify, Duda, WordPress, and Cratejoy, delivering branding elegance and customer-centric growth across hospitality, education, health care, and more. I design smarter digital experiences that are intuitive, inspired, and scalable, driving measurable growth at every stage of the customer journey.…

Available to hire

I’m a multidisciplinary digital strategist with over eight years of experience driving marketing, UX design, lifecycle marketing, and web development. I specialize in adaptive user experiences, e-commerce optimization, AI-powered interfaces, and lifecycle marketing strategies that nurture customer relationships from acquisition to retention.

With a background in industrial design and two master’s programs, I bring creative insight, operational precision, and data-driven engagement tactics to every build. My work spans Shopify, Duda, WordPress, and Cratejoy, delivering branding elegance and customer-centric growth across hospitality, education, health care, and more. I design smarter digital experiences that are intuitive, inspired, and scalable, driving measurable growth at every stage of the customer journey.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
Chinese
Beginner
French
Beginner

Work Experience

Project Manager & Product Owner at Fundación Alberto Merani Proyectos
November 30, 2025 - November 30, 2025
Led full lifecycle management of an EdTech platform, defining product roadmap, coordinating UX/UI strategies, and managing React and WordPress environments. Oversaw IT process alignment, risk management, and quality control to boost user retention. Led Scrum ceremonies and drove SEO optimization and accessibility improvements to increase adoption.
Shopify Technical Account Manager and Project Manager at Envision.io
September 1, 2025 - November 26, 2025
Led Shopify project coordination (theme customization, app integration) and bilingual onboarding (EN/ES). Drafted SOWs, developed SOPs, managed sprint workflows, built internal dashboards, and conducted cross-browser QA testing to resolve issues and scale best practices. Implemented complex delivery/pickup logic with Zapiet and documented modular UI components in Figma to align with strategic goals.
Duda Web Designer at TGN Digital Medvirtual
July 31, 2025 - July 31, 2025
Conceived and executed independent web redesigns using Duda.co, balancing technical structure with brand storytelling. Implemented UX/UI strategies, wrote site copy, optimized for SEO, and integrated AI agents to streamline user journeys and conversions.
Social Media Marketing Specialist at Valencia Periodontics Medvirtual
February 28, 2025 - February 28, 2025
Led social media strategy, building an Instagram presence from scratch to 1,195 engaged followers. Implemented targeted outreach, consistent engagement, and content plans focused on Reels and Remixes to boost brand visibility and community engagement.
Project Manager & Product Owner at Fundación Alberto Merani Proyectos
October 1, 2024 - November 1, 2025
Led the full lifecycle management of an EdTech platform, defining the product roadmap, coordinating UX/UI strategies, and managing React and WordPress environments. Ensured alignment with IT process management standards, facilitated stakeholder sessions with students, educators, and instructors to translate learning goals into user stories, and guided Scrum ceremonies to optimize workflows. Focused on risk management and quality control to deliver scalable, impact-driven solutions.
Social Media Marketing Specialist at Valencia Periodontics Medvirtual
June 1, 2024 - February 1, 2025
Spearheaded social media strategy, building the Instagram presence from the ground up to 1,195 engaged followers. Executed targeted outreach, consistent commenting, and a dynamic content plan focusing on Reels and Instagram Remixes to boost brand visibility and audience interaction.
Marketing Manager at Tayst Coffee
February 29, 2024 - February 29, 2024
Spearheaded ecommerce marketing across Shopify, Cratejoy, Walmart, and Amazon Seller Central, driving YoY growth. Executed lifecycle marketing with Klaviyo flows, optimized PPC, improved product listings, and led branding and packaging efforts.
Web Designer / PPC Webmaster at PPC Flex
December 31, 2023 - December 31, 2023
Managed WordPress/WooCommerce sites, designed landing pages with strong UX, implemented SEO/SEM strategies, and administered hosting (cPanel/GoDaddy). Led catalog showcases with filterable and 3D content.
Marketing Specialist at GMS Marketing
January 31, 2021 - January 31, 2021
Orchestrated campaigns for a diverse client portfolio using Wordpress, Zoho, MailChimp, Klaviyo; optimized tactics to drive revenue growth and campaign effectiveness.
Marketing Specialist at GMS Marketing
July 1, 2020 - January 1, 2021
Led campaigns for a diverse client portfolio; utilized Wordpress, Zoho CRM, Zoho Campaigns, Zoho Desk, MailChimp, and Klaviyo to drive campaign effectiveness and revenue growth.
Graphic Design Specialist at SMB Acuity Inc
March 31, 2020 - March 31, 2020
Delivered graphic design work across marketing collateral, branding, and digital assets for SMB clients.
Web Designer at Exergo Foundation
February 29, 2020 - February 29, 2020
Designed and developed accessible, child- and parent-friendly websites with a focus on user experience and supportive content.
Graphic Design Specialist at SMB Acuity Inc
March 1, 2019 - March 1, 2020
Managed social media, authored ebooks and whitepapers, and designed decks; leveraged WordPress and Adobe Creative Suite for impactful visuals supporting sales initiatives.
Webmaster / Web Designer at PPC Flex
January 1, 2019 - December 1, 2023
WordPress/WooCommerce management; advanced usage of Divi for attractive, functional websites. Maintained filterable catalogs and 3D visual catalogs; designed landing pages with emphasis on UX/UI; implemented SEO/SEM strategies; managed hosting via cPanel and GoDaddy; delivered for brands including Kaya Packaging, PPC Temkin, Temkin International, PPC Cleanroom, and PPC Flexible Packaging.
Marketing Manager at Tayst Coffee
January 1, 2019 - February 1, 2024
Spearheaded e-commerce marketing across Shopify, Cratejoy, Walmart, and Amazon Seller Central; achieved up to 40% YoY growth. Managed PPC campaigns, optimized product listings, and executed lifecycle marketing via Klaviyo flows. Designed and executed email and SMS campaigns with segmentation and A/B testing; ensured CAN-SPAM, GDPR/CCPA compliance; collaborated on packaging and branding; built strategic partnerships.
Head of Marketing Department at Virtual Emily
December 31, 2018 - December 31, 2018
Managed marketing initiatives, recruited and trained team members, and supported campaign execution across channels.
Marketing Line Manager at Various
September 30, 2018 - September 30, 2018
Account management, candidate interviewing, training, coaching, supervision, project management, and CRM oversight.
Especialista en marketing digital at Various
June 30, 2018 - June 30, 2018
SEO, SEM, lead generation, web design, content creation, packaging design, and client management for multiple brands.
Marketing Line Manager at Virtual Emily
June 1, 2018 - September 1, 2018
Account management, interviewing potential candidates, training, coaching, supervision, project management; managed HubSpot CRM and Office 365; maintained client relationships.
Especialista en marketing digital at Virtual Emily
September 1, 2017 - June 1, 2018
SEO/SEM, lead generation, web design, content creation, packaging design, and presentation work; managed Google Ads and Facebook Ads campaigns.
Production Manager at Promain Ingesec Ltda.
June 30, 2017 - June 30, 2017
Production control; manage marketing projects including websites, product photography, manuals; create production models for heavy machinery components.
Graphic Designer at Yaguara Office of Tourism
December 31, 2016 - December 31, 2016
Graphic design for the 'Collective Memory of Yaguará' initiative; produced communication materials.
Sales Agent at Teleperformance
September 30, 2016 - September 30, 2016
Sales and customer interaction duties.
Web Designer at Exergo Foundation
August 1, 2016 - February 1, 2020
Designed and developed a user-friendly website for Fundación Exergo, with accessible navigation and engaging visuals tailored for children and parents seeking free psychological support.
Owner at Ideato
December 31, 2015 - December 31, 2015
Designed and manufactured LED inflatables; managed design, production, marketing, and sales; freelance design work on Upwork.
Research Assistant at National University of Colombia
July 31, 2015 - July 31, 2015
Macroergonomic analysis within the Faculty of Arts; conducted interviews and workshops to improve management processes.
Research Assistant at National University of Colombia
November 30, 2014 - November 30, 2014
Macroergonomic analysis projects; conducted participatory workshops and process modeling to optimize administrative management.
Research Assistant at National University of Colombia
February 1, 2013 - November 1, 2014
Macroergonomic analysis of the Faculty of Arts; conducted interviews and workshops; developed management models; process optimization.

Education

Master in Project Management at Universitat de Barcelona
October 1, 2023 - October 31, 2024
Master of Business Administration at Tecnológico de Monterrey
January 1, 2019 - December 31, 2020
Industrial Designer at Universidad Nacional de Colombia
January 1, 2010 - December 31, 2016
Master in Project Management at Universitat de Barcelona
October 1, 2023 - October 1, 2024
Master of Business Administration at Tecnológico de Monterrey
January 1, 2019 - January 1, 2020
Industrial Designer at Universidad Nacional de Colombia
January 1, 2010 - January 1, 2016

Qualifications

Excel Skills for Business Specialization
January 11, 2030 - November 26, 2025
HIPAA Compliance Training
January 11, 2030 - November 26, 2025
V Seminario de Investigación Interdisciplinaria
January 11, 2030 - November 26, 2025
Excel Skills for Business: Intermediate II
January 11, 2030 - November 26, 2025
IV Seminario de Pedagogía del Diseño - Cognición y Pensamiento de Diseño
January 11, 2030 - November 26, 2025
Excel Skills for Business Specialization
January 11, 2030 - December 22, 2025
HIPAA Compliance Training
January 11, 2030 - December 22, 2025
V Seminario de Investigación Interdisciplinaria
January 11, 2030 - December 22, 2025
Excel Skills for Business: Intermediate II
January 11, 2030 - December 22, 2025
IV Seminario de Pedagogía del Diseño - Cognición y Pensamiento de Diseño
January 11, 2030 - December 22, 2025

Industry Experience

Media & Entertainment, Education, Retail, Software & Internet, Professional Services, Healthcare, Travel & Hospitality

Skills

Experience Level