Hirma Prasidya

Available to hire

I'm a Media Buyer/Paid Ads Specialist based in Jakarta, Indonesia. I have over five years of experience helping global brands grow through data-driven campaigns.

About

I’m a Media Buyer/Paid Ads Specialist based in Jakarta, Indonesia. I have over five years of experience helping global brands grow through data-driven campaigns. I’ve managed paid media across Meta, TikTok, Google, and Amazon Ads, improving ROAS and reducing CPA for clients in Australia, the U.S., and Indonesia.

I’m certified in Google Analytics, Meta Social Media Marketing, and HubSpot Social Media, and skilled in SEO, CRM (Klaviyo), and A/B testing. I’m passionate about using performance insights and creative strategy to drive business growth.

Employment and Projects

Freelance Paid & Growth Specialist The Whole Bride (Australia)
June 2025 - present

Paid Ecommerce Manager Team Liquid (United States)
Aug 2024 - Jun 2025

Performance Marketing Manager Realco (Indonesia)
Mar 2020 - Jun 2024

  • 11 years' experience
  • Joined September 2025

Languages

  • EnglishAdvanced

Industry experience

  • Gaming
  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Software & Internet
  • Professional Services

Work experience· 9 roles

Performance Marketing Specialist | Paid Media, SEO, CRM · The Whole BrideJun 2025 – Present · 1 yr 6 mos

Australian Wedding & Lifestyle E-commerce Brand • Handled on-page SEO optimization, including fixing broken links, improving internal linking, and writing optimized meta titles & descriptions. Also improving article content for SEO and user engagement. • Managed and optimized TikTok Ads and Meta Ads campaigns, from setup to monitoring, improving visibility and sales for e-commerce products. • Oversaw Klaviyo email campaigns and flows, ensuring effective customer engagement and retention.

Paid Ecommerce Manager · Team LiquidAug 2024 – Jun 2025 · 11 mos

• Manage end-to-end paid media campaigns across Meta, TikTok, and Amazon Ads. • Plan and execute full-funnel strategies for product drops and evergreen eCommerce growth. • Conduct A/B testing, creative audits, and performance reviews to optimize spend and results. • Manage Klaviyo email marketing flows • Analyze campaign data and deliver actionable insights to improve performance. • Monitor daily campaign health

Freelance Digital Marketing Specialist · Friends of SallyMar 2024 – Dec 2025 · 1 yr 10 mos
Instructor, Social Media Marketing · REVOUAug 2022 – Sep 2025 · 3 yrs 2 mos
Performance Marketing Manager · RealcoMar 2020 – Jul 2024 · 4 yrs 5 mos
Digital Planning Manager · HakuhodoNov 2018 – Jan 2020 · 1 yr 3 mos
Online Marketing Specialist · MONEYSMARTNov 2018 – Sep 2025 · 6 yrs 11 mos
Senior Account Executive · PINGFANSAug 2016 – Sep 2025 · 9 yrs 2 mos

Education

Bachelor of Political Science · Universitas Gadjah Mada2009 – 2014
Bachelor of Political Science · Universitas Gadjah Mada2030 – 2014

Certifications and awards

Google Analytics Certification2025 – 2026
HubSpot - Social Media Marketing2025 – 2028
Meta Social Media Marketing Professional2024 – 2025
EF SET English Certificate 62/100 (C1 Advanced)2025

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