Available to hire
I’m a Media Buyer/Paid Ads Specialist based in Jakarta, Indonesia. I have over five years of experience helping global brands grow through data-driven campaigns. I’ve managed paid media across Meta, TikTok, Google, and Amazon Ads, improving ROAS and reducing CPA for clients in Australia, the U.S., and Indonesia.
I’m certified in Google Analytics, Meta Social Media Marketing, and HubSpot Social Media, and skilled in SEO, CRM (Klaviyo), and A/B testing. I’m passionate about using performance insights and creative strategy to drive business growth.
Employment and Projects
Freelance Paid & Growth Specialist The Whole Bride (Australia)
June 2025 - present
Paid Ecommerce Manager Team Liquid (United States)
Aug 2024 - Jun 2025
Performance Marketing Manager Realco (Indonesia)
Mar 2020 - Jun 2024
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Performance Marketing Specialist | Paid Media, SEO, CRM at The Whole Bride
June 9, 2025 - PresentAustralian Wedding & Lifestyle E-commerce Brand
• Handled on-page SEO optimization, including fixing broken links, improving internal linking, and writing optimized meta titles & descriptions. Also improving article content for SEO and user engagement.
• Managed and optimized TikTok Ads and Meta Ads campaigns, from setup to monitoring, improving visibility and sales for e-commerce products.
• Oversaw Klaviyo email campaigns and flows, ensuring effective customer engagement and retention.
Paid Ecommerce Manager at Team Liquid
August 19, 2024 - June 16, 2025• Manage end-to-end paid media campaigns across Meta, TikTok, and Amazon Ads.
• Plan and execute full-funnel strategies for product drops and evergreen eCommerce growth.
• Conduct A/B testing, creative audits, and performance reviews to optimize spend and results.
• Manage Klaviyo email marketing flows
• Analyze campaign data and deliver actionable insights to improve performance.
• Monitor daily campaign health
Performance Marketing Manager at Realco
March 9, 2020 - July 22, 2024Planning and overseeing Realfood's paid marketing campaigns, including Facebook ads & CPAS, Youtube ads, Tiktok Ads to increase awareness towards brand & generate highest ROAS
Allocate and maintain digital budget across all channel
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies for digital channels to improve branding and conversion
Plan, execute and measure experiments and conversion tests through A/B tests
Collaborate with agencies and other vendor partners
Digital Planning Manager at Hakuhodo
November 12, 2018 - January 20, 2020Responsible for development media plan and strategy which includes brand's objective, KPI, timeline (from Facebook Ads, Google Ads, Youtube, Ad Network). Build strong relationships and to foster good team spirit with both client and internal team (from designer, developers, Ad Ops). Leading project and establish workflows for different parties (client, internal team, vendors). Creating post performance report (which includes analysis and recommendation)
Instructor, Social Media Marketing at REVOU
August 1, 2022 - September 18, 2025Trained 70+ students in Meta Ads, TikTok Ads, and CPAS. Mentored students on performance-driven strategies and campaign launches.
Online Marketing Specialist at MONEYSMART
November 1, 2018 - September 18, 2025Managed Facebook Ads, SEM, and GDN campaigns to generate quality leads. Implemented digital strategies aligned with performance goals.
Senior Account Executive at PINGFANS
August 1, 2016 - September 18, 2025Maintained client digital assets including social media and websites. Assisted in campaign ideation and pitch development.
Advertising Sales Executive at KOMPAS GRAMEDIA MAJALAH
May 1, 2015 - September 18, 2025Built and maintained strong client relationships. Sold ad space and contributed to communication strategy and budgeting.
Freelance Digital Marketing Specialist at Friends of Sally
March 4, 2024 - December 1, 2025Education
Bachelor of Political Science at Universitas Gadjah Mada
September 18, 2009 - February 10, 2014Bachelor of Political Science at Universitas Gadjah Mada
January 11, 2030 - February 1, 2014Qualifications
Google Analytics Certification
January 1, 2025 - October 19, 2026HubSpot - Social Media Marketing
January 6, 2025 - September 18, 2028Meta Social Media Marketing Professional
January 1, 2024 - September 18, 2025EF SET English Certificate 62/100 (C1 Advanced)
January 1, 2025 - September 18, 2025Industry Experience
Gaming, Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services
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