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I am a growth and revenue marketing leader with 12+ years of experience building and scaling demand, pipeline, and go-to-market engines for B2B SaaS, AI platforms, and digital-first businesses across North America. I excel at aligning Marketing, Sales, and Product to drive predictable pipeline growth, improve CAC efficiency, and provide data-driven insights to executives. I thrive in cross-functional leadership, turning ambitious GTM plans into measurable results and continually optimizing channels, messaging, and lifecycle flows.…I am a growth and revenue marketing leader with 12+ years of experience building and scaling demand, pipeline, and go-to-market engines for B2B SaaS, AI platforms, and digital-first businesses across North America. I excel at aligning Marketing, Sales, and Product to drive predictable pipeline growth, improve CAC efficiency, and provide data-driven insights to executives. I thrive in cross-functional leadership, turning ambitious GTM plans into measurable results and continually optimizing channels, messaging, and lifecycle flows.

Hitesh Patel

ABM Marketer, Digital Marketer, Growth Marketer, +4

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I am a growth and revenue marketing leader with 12+ years of experience building and scaling demand, pipeline, and go-to-market engines for B2B SaaS, AI platforms, and digital-first businesses across North America. I excel at aligning Marketing, Sales, and Product to drive predictable pipeline growth, improve CAC efficiency, and provide data-driven insights to executives. I thrive in cross-functional leadership, turning ambitious GTM plans into measurable results and continually optimizing channels, messaging, and lifecycle flows.…I am a growth and revenue marketing leader with 12+ years of experience building and scaling demand, pipeline, and go-to-market engines for B2B SaaS, AI platforms, and digital-first businesses across North America. I excel at aligning Marketing, Sales, and Product to drive predictable pipeline growth, improve CAC efficiency, and provide data-driven insights to executives. I thrive in cross-functional leadership, turning ambitious GTM plans into measurable results and continually optimizing channels, messaging, and lifecycle flows.

Available to hire

I am a growth and revenue marketing leader with 12+ years of experience building and scaling demand, pipeline, and go-to-market engines for B2B SaaS, AI platforms, and digital-first businesses across North America. I excel at aligning Marketing, Sales, and Product to drive predictable pipeline growth, improve CAC efficiency, and provide data-driven insights to executives. I thrive in cross-functional leadership, turning ambitious GTM plans into measurable results and continually optimizing channels, messaging, and lifecycle flows.

Skills

Experience Level

Expert

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Expert

Language

English

Fluent

Work Experience

Growth Marketing Manager at LemonadeLXP

January 1, 2025 - Present

Own company-wide growth strategy for an AI-powered learning and knowledge platform serving US financial institutions and fintechs, accountable for pipeline generation and revenue impact. Lead end-to-end demand generation across paid media, ABM, lifecycle email, content, and partner channels, driving predictable MQL and SQL volume. Define and execute GTM strategy in close partnership with Sales and Product, aligning ICP, messaging, pricing inputs, and pipeline targets. Build and scale Account-Based Marketing programs targeting mid-market and enterprise financial institutions, improving conversion rates and deal velocity. Own growth experimentation roadmap, including A/B testing of channels, creative, landing pages, and lifecycle flows to optimize CAC and ROI. Architect HubSpot growth infrastructure including attribution models, lead scoring, workflows, dashboards, and funnel reporting. Provide executive-level visibility into growth performance, pipeline contribution, and ROI to support

Team Lead – Digital Marketing (Growth & Acquisition) at Jobillico.com

January 1, 2023 - December 31, 2025

Owned growth and acquisition strategy across B2B and B2C lines of business, reporting on revenue impact, CAC, and conversion performance. Transitioned the organization to a digital-first, automated growth stack, reducing operating costs by 20% while improving scalability. Increased website traffic by 15.2% YoY and conversions by 20% through integrated performance marketing and CRO initiatives. Reduced customer acquisition costs by 25% through funnel optimization, experimentation, and attribution-driven decision-making. Built and led a performance marketing team executing paid search, paid social, display, and video campaigns. Launched and scaled a new digital revenue stream generating six-figure annual revenue. Delivered executive-ready growth and ROI dashboards to support leadership forecasting and investment decisions.

Digital Marketing Specialist at Jobillico.com

January 1, 2021 - December 31, 2022

Optimized multi-channel campaigns through performance analysis, experimentation, and attribution modeling. Improved campaign effectiveness by 15% while reducing acquisition costs by 15%. Automated reporting and insights using Looker Studio, reducing reporting time by 50%. Collaborated cross-functionally with design and development teams to improve campaign execution and site performance.

Head – Marketing & Analytics at Dentsu India

January 1, 2015 - December 31, 2020

Led marketing and analytics as a strategic business vertical, reporting directly to the CEO. Owned growth, performance marketing, and analytics programs for North American enterprise clients, delivering acquisition and revenue outcomes across the U.S. and Canada. Managed and scaled cross-channel programs (SEO, SEM, paid media, social, display, content) for global brands including Crate & Barrel, Wayfair, and TCS. Acted as primary strategic partner for North American stakeholders, aligning GTM strategy, KPIs, and reporting with business objectives. Drove analytics-led optimization to improve ROI, conversion rates, and long-term account growth across NA markets.

Account Director – Marketing & Analytics at Fountainhead Digital

January 1, 2012 - December 31, 2015

Led growth and performance marketing engagements for North American brands, managing strategy, execution, and analytics across U.S.-focused campaigns. Owned senior client relationships for enterprise accounts including Crate & Barrel, Wayfair, and TCS, serving as the strategic point of contact. Delivered integrated marketing programs spanning paid media, SEO, CRO, and analytics to drive acquisition and revenue growth in North American markets. Partnered with client-side marketing and leadership teams to translate business goals into scalable growth strategies.