Available to hire
Social media strategist and content creator with 2+ years of experience crafting engaging, community-driven digital content. Skilled in visual storytelling, short-form video, and trend-based content that strengthens brand identity and drives audience connection.
Passionate about lifestyle, food, and purpose-driven brands, with a proven track record of increasing engagement (up to 30%) and translating brand values into compelling online experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Wattpad Ambassador at Wattpad | Remote
January 1, 2024 - March 1, 2026Created and moderated engaging storytelling content for a global audience, building brand awareness through digital events and community interactions. Provided feedback on platform features to improve user experience and accessibility.
Diverse Segments Intern at TD
August 31, 2023 - August 3, 2025Conducted in-depth research to uncover consumer insights and analyzed data across various industries, which informed the development of strategic marketing communication plans. Developed impactful presentations and visual materials using Figma, including infographics and decks, to support campaign initiatives. Developed written web content and managed the company’s social media calendar, resulting in a more organized and efficient communication strategy.
Diverse Segments Intern at TD
August 31, 2023 - August 3, 2025Conducted in-depth research to uncover consumer insights and analyzed data across various industries, which informed the development of strategic marketing communication plans. Developed impactful presentations and visual materials using Figma, including infographics and decks, to support campaign initiatives. Developed written web content and managed the company’s social media calendar, resulting in a more organized and efficient communication strategy.
Assistant (Event/Community Support) at BAND Gallery | Toronto
August 1, 2023 - PresentAssisted in organizing the Black Women in Leadership publication, showcasing knowledge of contemporary arts and social justice issues. Supported event setup and visitor engagement to create inclusive, welcoming experiences.
Intern at TD | Toronto
May 1, 2023 - August 1, 2023Created visually engaging graphics and digital assets (Figma, Canva) aligned with brand voice across multiple platforms. Developed and managed social media content calendars using Sprinklr and Later to improve consistency and audience engagement. Translated campaign messaging into accessible, audience-friendly content to strengthen brand storytelling. Collaborated cross-functionally to ensure cohesive, on-brand content execution.
Equity Diversity & Inclusion Intern at Citizen Relations
January 31, 2023 - August 3, 2025Supported the development and execution of marketing communication plans by conducting research and producing content for internal communications and external campaigns. Created visual content using Canva to support diversity initiatives, which contributed to a 15% improvement in employee satisfaction. Championed the brand internally and externally by crafting compelling messages for diverse audiences and managing cross-functional collaborations.
Equity Diversity & Inclusion Intern at Citizen Relations
January 31, 2023 - August 3, 2025Supported the development and execution of marketing communication plans by conducting research and producing content for internal communications and external campaigns. Created visual content using Canva to support diversity initiatives, which contributed to a 15% improvement in employee satisfaction. Championed the brand internally and externally by crafting compelling messages for diverse audiences and managing cross-functional collaborations.
Intern at Citizen Relations | Toronto
July 1, 2022 - January 1, 2023Produced engaging digital content and campaign assets that increased internal engagement by 15%. Designed high-performing visual content (infographics, social posts) using audience insights and storytelling techniques. Contributed to brand messaging strategies prioritizing authenticity, accessibility, and audience connection. Collaborated with teams to deliver cohesive, visually compelling campaign narratives.
Social Media & Education Assistant at UBC
June 30, 2022 - August 3, 2025Conducted consumer research and used insights to develop strategic social media campaigns, leading to a 30% rise in student engagement. Designed and produced visual content, including graphics and video, to support educational initiatives and events. Managed social media accounts and developed content calendars, resulting in increased brand visibility and audience growth.
Social Media & Education Assistant at UBC
June 30, 2022 - August 3, 2025Conducted consumer research and used insights to develop strategic social media campaigns, leading to a 30% rise in student engagement. Designed and produced visual content, including graphics and video, to support educational initiatives and events. Managed social media accounts and developed content calendars, resulting in increased brand visibility and audience growth.
Social Media & Education Assistant at UBC | Kelowna
June 1, 2021 - June 1, 2022Planned and executed multi-platform content calendars, managing consistent posting across channels. Created short-form video and visual content using trend-based storytelling to drive engagement among 1,000+ students. Increased visibility and interaction through audience-focused messaging and accessible content design. Coordinated digital campaigns and community engagement initiatives.
President at UBC O African Caribbean Student Club
June 1, 2020 - June 1, 2021Launched the Black Creative Fund, supporting over 30 Black creative students. Led the first Virtual Black History Month event series during the pandemic, adapting programming to digital platforms and increasing accessibility.
Education
Bachelor of Arts at University of British Columbia
September 1, 2018 - June 30, 2023Bachelor of Arts at University of British Columbia
September 1, 2018 - June 30, 2023Bachelor of Arts (International Relations) at University of British Columbia
September 1, 2018 - June 1, 2023Qualifications
Google Foundations of UX Design
December 1, 2023 - December 31, 2023Ethics in AI, London School of Economics
March 1, 2024 - March 31, 2024Google Foundations of UX Design
December 1, 2023 - December 31, 2023Ethics in AI, London School of Economics
March 1, 2024 - March 31, 2024ODA Training (Accessibility for Ontarians with Disabilities Act)
August 1, 2025 - July 20, 2026Ethics in AI
March 1, 2024 - July 20, 2026Google Foundations of UX Design
December 1, 2023 - July 20, 2026Industry Experience
Financial Services, Professional Services, Education, Non-Profit Organization, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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