My name is Jackie. I am an experienced graphic designer based in New York. I focus heavily on visual identity work.
Throughout my career, I have worked with diverse clients ranging from startups to established companies. I understand client requirements and translate brand values into visually compelling designs that resonate with target audiences.
Here are some highlights of my skills and qualifications:
Extensive experience creating visual brand identities, including logos, typography, color palettes, and brand guidelines.
Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Strong understanding of design principles, including composition, layout, and typography.
Ability to work collaboratively with clients and cross-functional teams to deliver design solutions that meet project objectives.
Excellent project management skills, ensuring timely deliverables and meeting client expectations.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Phoenix Children’s Hospital has provided world-class health care to Arizona’s children and families for over 35 years. Since its founding in 1983, it has grown into one of the nation’s largest pediatric health systems.
Project: Visual Identity
Role: Art Director
LubDub Theatre Co. is a New York-based physical theatre company that presents new and unconventional work focused on issues like the global climate crisis. The company has recently staged sold-out productions in unusual formats and settings, including the Public Hotel in New York City and a Postal Play, wherein audience members participated through the U.S. Mail. LubDub is now participating in Theatre Row’s Kitchen Sink residency, where they’re developing On the Lawn, which examines the complex eco-politics of tending to an ornamental patch of grass in the midst of a climate crisis.
Project: Visual Identity
Role: Art Director
Canine Companions is leading the service dog industry. They provide service dogs to adults, children, and veterans with disabilities and facility dogs to professionals working in healthcare, criminal justice, and educational settings.
This project aims to rebrand its visual identity to better communicate with its audience. The logo depicts the connection between humans and service dogs combined with a heart shape. The “i” in the logo represents a human and conveys the idea of Independence, Individuality, and Inclusion.
Project: Visual Identity
Role: Art Director
SentinelOne is an American cybersecurity company. It protects your computer and data with anti-malware and anti-exploit protection. The SentinelOne agent continually receives intelligence updates from SentinelOne servers. The agent is very lightweight on resources and offers minimal to no impact on work.
My role in this project is to develop a cohesive social media visual system with their brand and set up templates so they have a consistent template to use across all social media platforms.
Project: Social Media System
Role: Designer
Mount Sinai, Kravis Children’s Hospital, offers the most advanced diagnostics, treatments, and technologies available in every area of pediatrics because the health and care of your child are our priority. Founded in 1878 by Abraham Jacobi, MD, as the first pediatric department within a hospital in New York City, Kravis has been caring for children and adolescents for over 130 years.
Mount Sinai Kravis Children’s Hospital has earned a prestigious spot among the country’s top children’s hospitals, as recognized by U.S. News & World Report in its 2023-2024 “Best Children’s Hospitals” rankings. This accolade is a testament to their commitment to providing exceptional care. Their most highly ranked specialties are diabetes and endocrinology, gastroenterology and GI surgery, nephrology, and neurology and neurosurgery, demonstrating our expertise and dedication to your child’s health.
As part of this project, I am tasked with enhancing and expanding the existing visual element. This is crucial in developing a more robust and flexible visual identity system. The aim is to ensure the design effectively communicates its message and creates a meaningful impact, enhancing the overall experience for patients and their families.
The butterfly serves as a critical visual device, creating an environment that fosters positivity, healing, and happiness and symbolizing young patients’ transformative journeys toward recovery. The playful and whimsical aesthetic, with its bright colors, playful patterns, and imaginative elements, captures the audience’s attention and sparks their creativity. It can create a visually stimulating and engaging environment that distracts from the stress and anxiety often associated with medical settings.
Role: Art Director
Project: Visual Identity
Shaq Moore is an American professional football player who plays as a right-back for Nashville SC, and the United States Men’s national team. Moore was born in Fort Lauderdale, Florida, and was an IMG Academy alumnus during his youth. Moore represented the United States at the
U-17, U-18, and U-20 levels. He captained the U-17s in 2012–13, including at the 2013 CONCACAF U-17 Championship, and played with the U-20s at the 2015 FIFA U-20 World Cup and the senior team at Qatar’s 2022 FIFA World Cup.
My role on this project is to develop a brand identity that can be extendable from his brand to his foundation, whose mission is "to positively affect the lives of kids and young adults through soccer, educational and community initiatives.
The logo expresses the foundation’s focus on providing opportunities to the people in the communities. I integrated an infinity sign in the “o” s of Moore, representing infinite possibilities and assistance for youth and families to pursue their dreams and impact the world. The shape of the infinity sign also becomes the visual device in the whole identity system by using it in many different ways. I also play with the last name Moore = More in the language to convey that more good things happen among people and communities through soccer.
Project: Visual Identity
Role: Art Director
Spring Point Partners Spring Point Partners champions community-driven change and promotes justice by investing in transformational leaders, networks, and solutions.
The new logo expresses the idea of partnerships with two “i”s joining together. The visual identity showcases the powerful relationships between community organizations and Spring Point Partners. The geometric shapes convey the idea of communities, and their flexibility represents unlimited opportunities and possible impacts.
Project: Visual Identity and Web design
Role: Art Director
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