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Hi, I’m Hollie Boyce, a social media marketing manager with nearly 4 years of experience growing brands online through strategy, content and community engagement. I led the social launch of a multi-million-pound skincare brand onto Instagram and TikTok and built an organic strategy that drove around £20k in bookings for an independent maker. I currently run three brand accounts end-to-end for a New Forest estate, delivering sold-out events and bookings. I create and edit all content in-house—from Reels and short-form video to graphics and copy—and I use AI tools daily to move faster and sharper. I’m ready to step into a more strategic role with a bigger brand and a larger audience.…Hi, I’m Hollie Boyce, a social media marketing manager with nearly 4 years of experience growing brands online through strategy, content and community engagement. I led the social launch of a multi-million-pound skincare brand onto Instagram and TikTok and built an organic strategy that drove around £20k in bookings for an independent maker. I currently run three brand accounts end-to-end for a New Forest estate, delivering sold-out events and bookings. I create and edit all content in-house—from Reels and short-form video to graphics and copy—and I use AI tools daily to move faster and sharper. I’m ready to step into a more strategic role with a bigger brand and a larger audience.

Hollie Boyce

Social Media Manager, Content Creator, Copywriter, +2

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Hi, I’m Hollie Boyce, a social media marketing manager with nearly 4 years of experience growing brands online through strategy, content and community engagement. I led the social launch of a multi-million-pound skincare brand onto Instagram and TikTok and built an organic strategy that drove around £20k in bookings for an independent maker. I currently run three brand accounts end-to-end for a New Forest estate, delivering sold-out events and bookings. I create and edit all content in-house—from Reels and short-form video to graphics and copy—and I use AI tools daily to move faster and sharper. I’m ready to step into a more strategic role with a bigger brand and a larger audience.…Hi, I’m Hollie Boyce, a social media marketing manager with nearly 4 years of experience growing brands online through strategy, content and community engagement. I led the social launch of a multi-million-pound skincare brand onto Instagram and TikTok and built an organic strategy that drove around £20k in bookings for an independent maker. I currently run three brand accounts end-to-end for a New Forest estate, delivering sold-out events and bookings. I create and edit all content in-house—from Reels and short-form video to graphics and copy—and I use AI tools daily to move faster and sharper. I’m ready to step into a more strategic role with a bigger brand and a larger audience.

Available to hire

Hi, I’m Hollie Boyce, a social media marketing manager with nearly 4 years of experience growing brands online through strategy, content and community engagement. I led the social launch of a multi-million-pound skincare brand onto Instagram and TikTok and built an organic strategy that drove around £20k in bookings for an independent maker.

I currently run three brand accounts end-to-end for a New Forest estate, delivering sold-out events and bookings. I create and edit all content in-house—from Reels and short-form video to graphics and copy—and I use AI tools daily to move faster and sharper. I’m ready to step into a more strategic role with a bigger brand and a larger audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at The Retreat New Forest

March 1, 2025 - Present

Led social media marketing management for a New Forest estate spanning a wellness retreat, an events venue and holiday cottages, running three brand accounts end to end. Grew and managed three brand accounts (combined 8,700+ followers, flagship 8,000), publishing 15+ posts a week across accounts. Created in-house content (Reels, short-form video, photography, graphics and copy) tailored to each brand and platform. Owned the social strategy behind four estate markets that drew ~5,000 visitors each (20,000+ across the series), combining organic content, Reels and social campaigns that reached 40,000+ people locally. Promoted a daily programme of upcoming classes and events (~35+ a week) across the estate, working with individual class organisers and as collaborators on posts to increase reach. Used AI tools daily (ChatGPT, Claude, Gemini) to aid with content ideation and copywriting, and analytics & reporting to efficiently analyse social performance and identify trends faster with strat

Social Media Manager (Freelance) at The Algo Studio

February 1, 2023 - March 1, 2025

Ran end-to-end socials for brands across skincare, lifestyle, e-commerce and events: strategy, content creation and editing, scheduling, community management, and analytics & reporting. Built Instagram and TikTok accounts for a multi-million-pound Amazon skincare brand's first move onto social, producing 100+ pieces of launch content. Owned the whole strategy, and content creation and editing, while working alongside an agency to develop the brand’s direction, identity and tone of voice for their rebrand. Ceramics studio: built a sales-focused organic strategy that generated ~£20k increase from workshop bookings and sold out almost every workshop, growing a loyal following that helped win retail stockists across Dorset and Hampshire.