Hi, I’m Hollie Donaghue, a social media consultant with almost 9 years in the space; a hybrid of data-driven channel expertise and a creative brain that loves thinking differently, fully obsessed with making an impact for brands through social. I build strategies that deliver and bring them to life through paid, organic and influencer activation, working with global and national brands as well as startups across industries from B2C fashion e-commerce to heavily regulated healthcare. In 2022 I stepped into freelancing, and it’s been non-stop ever since. I’ve led retained accounts, executed high-impact campaigns, developed countless social strategies and created content, driving measurable success in paid social. I recently took on a contract role as Social Account Director at a leading Manchester agency, where I ran the social department and kept a spotless pitch-win streak.…

Hollie Donaghue

Hi, I’m Hollie Donaghue, a social media consultant with almost 9 years in the space; a hybrid of data-driven channel expertise and a creative brain that loves thinking differently, fully obsessed with making an impact for brands through social. I build strategies that deliver and bring them to life through paid, organic and influencer activation, working with global and national brands as well as startups across industries from B2C fashion e-commerce to heavily regulated healthcare. In 2022 I stepped into freelancing, and it’s been non-stop ever since. I’ve led retained accounts, executed high-impact campaigns, developed countless social strategies and created content, driving measurable success in paid social. I recently took on a contract role as Social Account Director at a leading Manchester agency, where I ran the social department and kept a spotless pitch-win streak.…

Available to hire

Hi, I’m Hollie Donaghue, a social media consultant with almost 9 years in the space; a hybrid of data-driven channel expertise and a creative brain that loves thinking differently, fully obsessed with making an impact for brands through social.

I build strategies that deliver and bring them to life through paid, organic and influencer activation, working with global and national brands as well as startups across industries from B2C fashion e-commerce to heavily regulated healthcare.

In 2022 I stepped into freelancing, and it’s been non-stop ever since. I’ve led retained accounts, executed high-impact campaigns, developed countless social strategies and created content, driving measurable success in paid social. I recently took on a contract role as Social Account Director at a leading Manchester agency, where I ran the social department and kept a spotless pitch-win streak.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Social Media Consultant at Self-employed / Freelance
September 1, 2022 - Present
Established myself as an independent consultant offering paid and organic social solutions across a range of industries and business sizes. Services include full strategy development, execution, and reporting with a love for paid social and content creation. Brands include Hilton Hotels, Brooks Running, Blue Island Sheese, Küchenhaus, Blum, Galvin at Windows, 10 Degrees Sky Bar, Absolute Children's Services, Embrace Foster Services, Knutsford Vets, Privat3 Money, Star Clinic, Revery Bar and Park Corner Brasserie.
Social Account Director at Brazen PR - Manchester
March 1, 2025 - November 1, 2025
Led organic, paid and influencer strategies for household names and challenger brands. Managed retained activity and led projects for Sudocrem, Wren Kitchens, Young’s Seafood, Manchester Airport Group, QD/Cherry Lane, Slay Nicotine Pouches and Nanna Tate. Managed influencer collaborations end-to-end. Oversaw multi-channel paid social, delivering strong ROAS. Provided creative direction for content shoots and campaign messaging. Supported team growth through training and coaching.
Social Media Manager at McCann Manchester (Prestbury)
March 1, 2021 - June 1, 2022
Led multiple paid social teams within the LIVE social department, managing large-scale campaigns. Played a key role in new business pitches with McCann Manchester and McCann London. Planned and delivered organic growth strategies for existing clients.
Engagement Manager at TrunkBBI (Macclesfield)
October 1, 2019 - March 1, 2021
Led social media strategy on integrated briefs for global and national accounts. Managed always-on campaigns alongside tactical project work, contributing to successful new business pitches. Involved in developing BBI Health sub-brand and other strategic initiatives.
Social Media Manager at McCann Manchester (Prestbury)
June 1, 2019 - October 1, 2019
Managed paid and organic social campaigns across FMCG, retail and leisure accounts.
Social Media Executive at McCann Manchester (Prestbury)
January 1, 2017 - June 1, 2019
Delivered paid and organic social and content strategies; managed day-to-day campaign execution and reporting across multiple accounts.
Account Executive at McCann Manchester (Prestbury) / Aldi Ireland
August 1, 2015 - June 1, 2016
Supported Aldi Ireland campaigns with press activity and weekly leaflet delivery in a fast-paced environment.
Digital Marketing Apprentice at McCann Manchester (Prestbury)
August 1, 2015 - July 1, 2016
Worked across creative, strategy, PPC, SEO, PR and social media; built foundational expertise in consumer insights and digital strategy.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods

Skills

Experience Level