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I am an enthusiastic and driven individual with extensive experience in e-commerce and digital marketing. I bring motivation, passion, and creative flair, qualities that have earned the respect of employers and enabled me to continually develop my skills and expertise. I am a strong team player who performs well under pressure and consistently strives to deliver results, as demonstrated in my current role by regularly exceeding targets. Having built valuable experience and achieved success in my current environment, I am now looking to bring my skills into a larger organisation where I can contribute at a broader level, take on greater responsibility, and continue pushing personal and professional boundaries within my career.…I am an enthusiastic and driven individual with extensive experience in e-commerce and digital marketing. I bring motivation, passion, and creative flair, qualities that have earned the respect of employers and enabled me to continually develop my skills and expertise. I am a strong team player who performs well under pressure and consistently strives to deliver results, as demonstrated in my current role by regularly exceeding targets. Having built valuable experience and achieved success in my current environment, I am now looking to bring my skills into a larger organisation where I can contribute at a broader level, take on greater responsibility, and continue pushing personal and professional boundaries within my career.

Holly Louise Delaney

Designer, Graphic Designer, Web Designer, +2

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I am an enthusiastic and driven individual with extensive experience in e-commerce and digital marketing. I bring motivation, passion, and creative flair, qualities that have earned the respect of employers and enabled me to continually develop my skills and expertise. I am a strong team player who performs well under pressure and consistently strives to deliver results, as demonstrated in my current role by regularly exceeding targets. Having built valuable experience and achieved success in my current environment, I am now looking to bring my skills into a larger organisation where I can contribute at a broader level, take on greater responsibility, and continue pushing personal and professional boundaries within my career.…I am an enthusiastic and driven individual with extensive experience in e-commerce and digital marketing. I bring motivation, passion, and creative flair, qualities that have earned the respect of employers and enabled me to continually develop my skills and expertise. I am a strong team player who performs well under pressure and consistently strives to deliver results, as demonstrated in my current role by regularly exceeding targets. Having built valuable experience and achieved success in my current environment, I am now looking to bring my skills into a larger organisation where I can contribute at a broader level, take on greater responsibility, and continue pushing personal and professional boundaries within my career.

Available to hire

I am an enthusiastic and driven individual with extensive experience in e-commerce and digital marketing. I bring motivation, passion, and creative flair, qualities that have earned the respect of employers and enabled me to continually develop my skills and expertise. I am a strong team player who performs well under pressure and consistently strives to deliver results, as demonstrated in my current role by regularly exceeding targets.

Having built valuable experience and achieved success in my current environment, I am now looking to bring my skills into a larger organisation where I can contribute at a broader level, take on greater responsibility, and continue pushing personal and professional boundaries within my career.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder at Betsy & Floss

January 1, 2021 - January 1, 2025

Founder of Betsy & Floss, an independently run online accessories brand specialising in Italian leather handbags and personalised gifts. Oversee all aspects of the business, including product and e-commerce management, marketing strategy, and customer experience. Sell directly via Shopify and through marketplaces such as Debenhams and Wolf & Badger, expanding reach to a wider audience. Deep involvement in content management, product uploads, third-party platforms, and ensuring high-quality, seamless shopping experiences and strong customer relationships.

Head of E-commerce at The Orange Square Company

January 1, 2018 - January 1, 2021

Head of E-commerce responsible for running creedfragrances.co.uk and the Orange Square company website. Delivered a 50%+ revenue increase to over £3M through site delivery, improved marketing strategy, and cost management. Managed team development and relationships with wholesale partners including John Lewis, Selfridges, Harrods, and more.

Head of E-commerce at Lola Rose

January 1, 2016 - January 1, 2018

Head of E-commerce overseeing global online strategy. Achieved multi-currency site launch, implemented seamless digital marketing strategy, and improved customer journey, resulting in traffic and brand awareness increases of 12%, transactions 24%, conversion 8%, and revenue 22%.

E-commerce Manager at Heidi Klein

April 1, 2014 - January 1, 2016

E-commerce Manager for a luxury swimwear brand. Grew online business by introducing efficient digital strategy, achieving traffic increase of 25%, transactions 62%, conversion 31%, and revenue 53%; led new e-commerce site development integrating brand vision with customer experience.

E-commerce Manager at Blossom Mother and Child

August 1, 2012 - April 1, 2014

E-commerce Manager responsible for growth, conversion, and customer experience. Drove significant increases in brand awareness, traffic, and revenue; project managed a site build during rebranding and migration from Magento Community to Enterprise.

Brand E-commerce Marketing Executive at Four Marketing

August 1, 2010 - August 1, 2012

Oversaw online stores and brand sites (OKI-NI, Stone Island, C.P. Company, eBay Designer Clothing Store). Improved usability and marketing; contributed to increases in brand awareness, conversion rates, and revenue; led a team handling customer services.

Travel / Gap Year

December 1, 2009 - July 1, 2010

Took a planned travel hiatus visiting Europe, Canada and Asia (Thailand, Cambodia, Vietnam, Laos) to gain broader perspectives and experiences.

Online Creative Assistant at Gemini-woman.co.uk

September 1, 2008 - December 1, 2009

Supported online fashion boutique operations, including website management, product photography, homepage design, online magazine, and marketing collateral; contributed to meeting launch date and ongoing site management.