Available to hire
Hi, I’m Holly Marcella, and I’m the person you need to hire for your next project! I’m a passionate individual with a thirst for knowledge. I’ve been in digital for almost 10 years now, with a creative flair and a particular love for onsite SEO, content writing and crafting brand identities. I love a challenge, and after working with a variety of teams around the globe, I’m confident I can create successful results for you and your team.
Experience Level
Work Experience
Business Founder at Root to Rise
August 1, 2021 - PresentWorking for my own business has provided me with global opportunities to service brands in new creative ways. My services include but are not limited to SEO marketing, content writing, project management and crafting brand identities.
Content Writer at ARTHAOS
March 31, 2024 - July 17, 2025As a full-time copywriter, my job enabled me to work with multiple clients across different industries, writing copy for ad campaigns, internal and external strategies, website copy, blogs and more. Focusing solely on copywriting enabled me to grow my skills, and also work on my managerial processes, as I had a junior copywriter reporting to me daily.
Digital Project Manager at Inspired Thinking Group
August 31, 2021 - July 17, 2025Working on high-profile projects, from initial brief stage to completion for clients such as Coop, KFC and Halfords. Communicating with internal and external client teams to formulate workable briefs for the resource team. Managing resource teams and ensuring projects are completed on time. Assisting team members to support with workload when necessary, such as social briefs, copywriting projects and scheduling.
Owned Media Performance Manager at Dentsu Aegis Network
December 31, 2017 - July 17, 2025Working across four staple New Zealand brands to create monthly on-site SEO plans. Presenting quarterly business reviews to clients, as well as website suggestions alongside the latest SEO features in order to improve site performance. Running internal training sessions to educate the wider business on Organic Search.
SEO Digital Performance Analyst at Dentsu Aegis Network
May 31, 2017 - July 17, 2025Working alongside the head of the department to understand what on-site work needed to be carried out for key clients. Conducting keyword research, meta data and on-site content reviews to improve performance for our clients. Attending client meetings to provide insights and findings from the work that had been carried out. Using a range of CMS's (such as Wordpress and Umbraco) to implement client changes.
Owned Media Analyst at iProspect
March 31, 2017 - July 17, 2025Completing an apprenticeship alongside full-time work. Training across PPC, SEO, Paid Social and Display Remarketing, focusing on a role in organic search. Being part of a remote team in Stafford, communicating with the head office in London. Working on SEO-based projects such with clients such as McCarthy & Stone, Fitness First and LV=.
Search Account Manager at RiceMedia.
August 31, 2018 - July 17, 2025Devising client strategies for organic search for up to 14 clients per month. Regularly presenting findings, reports and progress to clients. Implementing work to client sites, conducted by myself and other team members. Managing client budgets and working with the client to understand their search goals and expectations.
Education
Digital Marketing Apprenticeship at Level 3 Digital Marketing Apprenticeship
January 1, 2016 - December 31, 2016Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Experience Level
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