I’m a media and graphic designer focused on brand identity, digital design, packaging, motion graphics, and interactive/AR experiences. I blend research-led thinking with hands-on production skills across print and digital channels. I’ve led multi-channel creative production, built reusable design systems in Figma, and collaborated on exhibition and campaign assets with fast turnaround. I’m also exploring AI video generation and prompt engineering to expand visual storytelling capabilities.

Holly Ziru Zhao

I’m a media and graphic designer focused on brand identity, digital design, packaging, motion graphics, and interactive/AR experiences. I blend research-led thinking with hands-on production skills across print and digital channels. I’ve led multi-channel creative production, built reusable design systems in Figma, and collaborated on exhibition and campaign assets with fast turnaround. I’m also exploring AI video generation and prompt engineering to expand visual storytelling capabilities.

Available to hire

I’m a media and graphic designer focused on brand identity, digital design, packaging, motion graphics, and interactive/AR experiences. I blend research-led thinking with hands-on production skills across print and digital channels.

I’ve led multi-channel creative production, built reusable design systems in Figma, and collaborated on exhibition and campaign assets with fast turnaround. I’m also exploring AI video generation and prompt engineering to expand visual storytelling capabilities.

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Work Experience

Research Assistant at ArtCenter College of Design
May 1, 2025 - August 1, 2025
Interactive AR: Co-developed an augmented reality experience using Three.js and Mind.AR with real-time image tracking and worked on image-based machine learning plus UI/UX prototyping. AI Video Generation: Collaborated with Tim Durfee and students to explore storytelling through AI-generated video using tools including Veo3, Runway, and Midjourney; contributed to prompt engineering, video editing, and critical analysis.
Graphic Designer at Dolls Kill
May 1, 2025 - September 1, 2025
Designed 10+ on-brand digital creatives per week across web, email, and social to support 2 monthly campaigns while maintaining consistent visual quality. Partnered with marketing to deliver production-ready assets, providing first drafts in 2 hours and delivering 100% on time. Created reusable email UI components and campaign templates in Figma, reducing production time by 40%. Refined email and web creatives based on performance signals to improve layout hierarchy and CTA clarity, contributing to a 15% conversion increase during promotional campaigns.
Graphic Designer at ArtCenter College of Design
April 1, 2025 - May 1, 2025
Designed the visual identity for the Media Design Practices End of Term Showcase, including logo, poster, and name card, ensuring cohesive branding across print and digital materials. Prepared production files and collaborated with faculty and staff on exhibition spatial design.
Graphic Designer at UCCA Center for Contemporary Art
May 1, 2024 - August 1, 2024
Produced full exhibition communication sets for four exhibitions, delivering 200+ print assets (posters, zines, wall texts, labels, and captions) with accurate specifications and fast turnaround. Designed offline event collateral (stage backdrop, zines, leaflets) for approximately 259K visitors, coordinating stakeholders and print vendors to meet deadlines and budget. Created digital promo assets (video edits and graphics), increasing audience engagement rate by 20%. Designed cultural creative products for the new venue opening using prototyping tools to attract visitor engagement. Organized and documented the exhibition archive, improving retrieval workflow from 20 minutes to 5 minutes.
Website Designer at Portfolio Website
March 1, 2023 - Present
Created a personal portfolio website using Cargo, Framer, and GoDaddy. Used Google Analytics for website maintenance and tracking, and periodically updated branding design based on industry trends.
Graphic Designer at Food Behind Bars & Studio La Plage
September 1, 2021 - January 1, 2022
Collaborated in a 6-person team to refresh brand identity, delivering a brand system (logo, typography, color, and usage guidelines) adopted across web, print, and packaging. Conducted research on prisoner health and well-being through food-focused education and translated insights into brand identity and food-related deliverables. Designed and prototyped food packaging and menu system, producing 6 concept rounds and 8 3D mockups, reducing stakeholder revision cycles by 2 rounds.

Education

Master of Fine Arts - Media Design Practices at University of the Arts London
September 1, 2024 - May 1, 2026
Bachelor of Arts - Graphic and Media Design at ArtCenter College of Design
September 1, 2019 - July 1, 2023

Qualifications

Google UX Design Certificate
September 1, 2025 - January 1, 2026
Google UX Design Certificate
September 1, 2025 - January 1, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Non-Profit Organization