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With more than 12 years in marketing, I help brands grow through data-driven digital strategies, CRM programs, and integrated campaigns that deliver real results. I’ve led regional campaigns across Southeast Asia, managed award-winning e-commerce initiatives at NTUC FairPrice, and driven online sales in global markets, including China. Beyond strategy, I roll up my sleeves on execution—whether it’s creating engaging content, optimizing media spend, or analyzing performance to maximize ROI. My goal is to make marketing not just creative but measurable, ensuring every campaign builds stronger customer connections and drives sustainable business growth for my clients.…With more than 12 years in marketing, I help brands grow through data-driven digital strategies, CRM programs, and integrated campaigns that deliver real results. I’ve led regional campaigns across Southeast Asia, managed award-winning e-commerce initiatives at NTUC FairPrice, and driven online sales in global markets, including China. Beyond strategy, I roll up my sleeves on execution—whether it’s creating engaging content, optimizing media spend, or analyzing performance to maximize ROI. My goal is to make marketing not just creative but measurable, ensuring every campaign builds stronger customer connections and drives sustainable business growth for my clients.

Meiyi Ho

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With more than 12 years in marketing, I help brands grow through data-driven digital strategies, CRM programs, and integrated campaigns that deliver real results. I’ve led regional campaigns across Southeast Asia, managed award-winning e-commerce initiatives at NTUC FairPrice, and driven online sales in global markets, including China. Beyond strategy, I roll up my sleeves on execution—whether it’s creating engaging content, optimizing media spend, or analyzing performance to maximize ROI. My goal is to make marketing not just creative but measurable, ensuring every campaign builds stronger customer connections and drives sustainable business growth for my clients.…With more than 12 years in marketing, I help brands grow through data-driven digital strategies, CRM programs, and integrated campaigns that deliver real results. I’ve led regional campaigns across Southeast Asia, managed award-winning e-commerce initiatives at NTUC FairPrice, and driven online sales in global markets, including China. Beyond strategy, I roll up my sleeves on execution—whether it’s creating engaging content, optimizing media spend, or analyzing performance to maximize ROI. My goal is to make marketing not just creative but measurable, ensuring every campaign builds stronger customer connections and drives sustainable business growth for my clients.

Available to hire

With more than 12 years in marketing, I help brands grow through data-driven digital strategies, CRM programs, and integrated campaigns that deliver real results. I’ve led regional campaigns across Southeast Asia, managed award-winning e-commerce initiatives at NTUC FairPrice, and driven online sales in global markets, including China. Beyond strategy, I roll up my sleeves on execution—whether it’s creating engaging content, optimizing media spend, or analyzing performance to maximize ROI. My goal is to make marketing not just creative but measurable, ensuring every campaign builds stronger customer connections and drives sustainable business growth for my clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Thai

Beginner

Work Experience

Senior Regional Marketing Specialist at Singapore Institute of Management

September 30, 2024 - September 10, 2025

Lead generation: Strategize and execute digital campaigns to generate and nurture quality leads across assigned markets (Thailand, Myanmar, Philippines). Campaign management: Collaborate with an agency to deliver localized marketing campaigns and develop market-specific materials. Resource management: Oversee marketing budgets and performance reporting. Content creation: Manage content pillars and create long-form articles, social media posts and videos to engage community.

Senior Digital Marketing Campaigns Executive (E-Commerce) at NTUC FairPrice

September 30, 2023 - September 10, 2025

Designed high-impact omnichannel campaigns, driving revenue and customer engagement for Singapore's largest supermarket chain. Led end-to-end campaign planning and execution across paid and organic channels, including CRM and loyalty initiatives to improve retention.

Digital Marketing Executive at World Scientific Publishing Co.

February 28, 2021 - September 10, 2025

Drove global online sales including the China market; mentored junior executives to surpass targets. Built and executed online campaigns, optimized site performance, and collaborated with sales teams to grow revenue.

Marketing Executive at Cristofori Music Pte Ltd

January 1, 2016 - September 10, 2025

Created bilingual campaigns for traditional and digital media, driving showroom sales growth.

Senior Regional Marketing Specialist (Thailand/Myanmar/Philippines) at Singapore Institute of Management

September 30, 2024 - September 10, 2025

Lead generation: Strategise marketing mix and execute integrated ATL digital campaigns to generate and nurture quality leads across assigned markets. CRM and database management: Upload customer data, manage customer segments and create marketing journeys on Salesforce and SFMC. Campaign management: Collaborate with agency to deliver integrated marketing campaigns and develop market through localised channels. Resource management: Plan and allocate marketing budget in assigned markets. Data analysis: Analyse and present data to management and stakeholders to measure effectiveness. Content Creation: Manage content pillars and create long form articles, social media posts and videos to engage community.

Senior Digital Marketing Campaigns Executive (E-Commerce) at NTUC FairPrice

September 30, 2023 - September 10, 2025

Marketing Execution: Rapidly design, implement, and optimize high-impact marketing campaigns, with continuous performance measurement. Cross-Functional Collaboration: Partner with agencies, product teams, and key stakeholders to strategize and manage holistic marketing campaigns, emphasizing on amplifying orders, revenue, and average order value (AOV). Creative Development: Oversee the creation of diverse digital assets, from banners to rich media, in collaboration with design agencies and in-house design team. Budgeting & Media Planning: Coordinate budgets, media plans, and channel-specific spending with internal teams and media buying agencies. Brand Consistency: Ensure cohesive messaging, creative assets, and strategy across all campaign initiatives. Performance Monitoring: Regularly evaluate campaign success focusing on ROI, CPA, reach, and target adherence.

Digital Marketing Executive at World Scientific Publishing Co.

February 28, 2021 - September 10, 2025

Drove global online sales including China market; mentored junior executives to surpass targets. Managed advertising on platforms: Facebook, Google, LinkedIn, Twitter, Baidu, Reddit, Goodreads. Oversaw SEO-focused content strategy and ensure website performance.

Digital Marketing Executive at Adam Khoo Learning Technologies Group

December 31, 2018 - September 10, 2025

Launched high-performing lead-generation campaigns and improved conversion rates.

Marketing Executive at Cristofori Music Pte Ltd

December 31, 2016 - September 10, 2025

Created bilingual campaigns for traditional and digital media, driving showroom sales growth.