I founded WebAuthorings in 1997 and have spent over 25 years helping businesses grow through custom WordPress development, SEO, and digital strategy. I focus on building search-driven, performance-optimized websites that align with real business goals, and I’m known for long-term client partnerships, technical clarity, and reliable execution.…

Howard Baltus

I founded WebAuthorings in 1997 and have spent over 25 years helping businesses grow through custom WordPress development, SEO, and digital strategy. I focus on building search-driven, performance-optimized websites that align with real business goals, and I’m known for long-term client partnerships, technical clarity, and reliable execution.…

Available to hire

I founded WebAuthorings in 1997 and have spent over 25 years helping businesses grow through custom WordPress development, SEO, and digital strategy.

I focus on building search-driven, performance-optimized websites that align with real business goals, and I’m known for long-term client partnerships, technical clarity, and reliable execution.

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Skills

Experience Level

WordPress
Expert
CSS
Expert
SEO
Expert
WooCommerce
Expert
Web Design
Expert
PHP
Expert
SEO Copywriting
Expert
JavaScript
Expert
SEMrush
Expert
Ahrefs
Expert
Moz
Expert
GA4
Intermediate
MySQL
Intermediate
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Language

Work Experience

Internet Director at Initio Inc. / AMERICA'S SHOPPING MALL
January 1, 1997 - January 1, 2001
Directed early enterprise e-commerce initiatives for national catalog brands; led large-scale print catalog to web commerce conversions; managed product databases, content pipelines, and digital asset workflows; collaborated with photography and creative teams to prepare assets for online retail; operated at scale during the formative years of commercial internet retail.
Founder and Owner at WebAuthorings
January 1, 1997 - Present
Founded and scaled a full-service web strategy and development firm; delivered hundreds of custom WordPress and WooCommerce platforms; built SEO-first architectures improving visibility, conversions, and revenue; developed proprietary plugins and business-specific digital tools; led strategy, execution, and long-term optimization engagements.
Founder and Owner at The Trickery
January 1, 1994 - January 1, 2012
E-commerce pioneer. Built one of the earliest niche online retail platforms, introducing real-time inventory visibility, mobile-optimized shopping, and video-based product demonstrations to drive trust and conversion.

Education

Add your educational history here.

Qualifications

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment
    9 Ravens Magic

    Creation of a magic boutique shop specializing in high-end collectible magic tricks. I wrote 1/3 of the plugins used on this website. Shipping logistics is handled by three apps that read lives rates from USPS.com and then integrate with SHIPPO to create a shipping label from the order screen in WooCommerce.

    Other plugins that were created for this site include:
    9 Ravens Magic Gift Certificate
    9 Ravens Print Catalog (Manual Curator)
    9 Ravens CoA
    9 Ravens – YouTube Channel Embed
    9Ravens Floating Signup CTA
    Smooth Fade-In
    WA Limit One Per Customer
    WooCommerce Product YouTube Video Tab
    WP Extended Registration
    Wishlist Glance (Admin Dashboard)

    I designed the custom WP Theme to offer a unique style and brand awareness.