Fifth Element: Branding Meets Generative AI

For this solo project, I collaborated with a startup to create a promotional video showcasing their brand identity, vision, and values. I conducted consultations to develop elements of the brand personality and designed a video solution with the help of generative AI tools (MidJourney, RunwayML, and ChatGPT) to meet their goals. Traditional video creation and editing techniques were also used. The project included two iterations of the brand showcase, incorporating feedback from the business owners and media professionals. Alongside the final video prototype, I produced reports analyzing the utility of generative AI in digital media workflows and the iterative improvements made. The startup praised the video’s flow and aesthetic, with constructive feedback on platform adaptability and messaging.

Prototype film:

Report on Video Development (Jan 2024):
https://www.linkedin.com/in/tylerhoying/details/projects/1660011662/multiple-media-viewer/?profileId=ACoAACkmwBYB0_IwaX3sbcK7eHD2cRO9_HjAB-0&treasuryMediaId=1732531832836

Report on Generative AI in Media Production (Jan 2024):
https://www.linkedin.com/in/tylerhoying/details/projects/1660011662/multiple-media-viewer/?profileId=ACoAACkmwBYB0_IwaX3sbcK7eHD2cRO9_HjAB-0&treasuryMediaId=1732531832837