Marketing / Sr. AI Consultant - EMEA Head at New Nexus – Qatar

• Shaped critical relationships with stakeholders, ministries, investment authorities, and top-tier developers, to integrate AI and PropTech solutions into regional growth strategies. • Pushed market expansion and strategic brands positioning across the MENA region. • Cultivate and maintain partnerships with agencies, REITs, buyers, and investment groups. • Implemented organic marketing strategies to grow social communities and drive leads. • Served as a critical liaison between business units and editorial teams, effectively translating business objectives into actionable marketing initiatives. • Drove marked gap analyses to deliver scalable solutions aligned with Vision 2030 priorities. • Aligned regional marketing activities with global strategies, optimizing brand voice. • Established LMS and e-learning solutions, along with CRM/GoHighLevel workflows and payment gateways, ensuing in a 45% growth in sales volume by automating lead lifecycles. • Executed GTM strategies and led SEM, promotion, events, and SEO across all channels. • Directed a $10M client’s marketing budget, optimizing for maximum ROI. • Key Clients / Projects: Adam Alson, Bizmoni, Cultural Journey EXPO, Wellspring Care Homes UK, Namur Lake Lodge.‎

Digital Director / Marketing / Senior Consultant at Digital Nexus

Orchestrated the development of marketing strategies and GTM initiatives including SEM, SEO, and B2B/B2C/E2C campaigns that strengthened brand growth and enhanced CX. Advocated strategic & marketing communications, digital transformation, crafting UI/UX prototypes and innovative AI/ML-powered dashboards for MarTech solutions, while automating lead lifecycles and CRM workflows for SMEs and e-learning institutions. Directed go-to-market strategies resulting in a 60% increase in market intelligence. Increased visitor traffic by 82% through luxury hospitality, FMCG events and campaigns. Developed MOUs, campaigns and events supporting women entrepreneurs. Managed social media presence, AdSense and improved engagement rates by 50%. Established innovative e-commerce solutions, created CRM/GHL sales lead form, payment gateway, funnels, workflows automation, increasing sales volume by 85%. Enhanced marketing & sales productivity by 40% through R&D and improved analysis. Led CRM transformation i

International Marketing Manager/A. Marketing Director at MEEZA - QSTP, Data Centres & Managed IT Services

Collaborated with executive leadership to forge strategic partnerships for business expansion. Propelled growth through global marketing initiatives while facilitating mergers and acquisitions to enhance market positioning. Supervised budgets to optimize operational efficiency. Created Slack communications channel to strengthen communication among divisions and cheer HoDs. Assisted CEO in achieving a 55% segment growth via JV, mergers and acquisitions. Enriched brand loyalty by 35% through impactful product showcases at industry events. Executed integrated digital strategies, increasing lead generation by 40%. Cultivated relations with PR agencies, creating PR and achieving a 65% media reach. Achieved cost savings of $35K by optimizing UI/UX for B2B/B2C channels in reseller portals. Collaborated with Huawei HCS to increase product provision by 88%. Organized product launch roundtable events demonstrating POC demos to CxOs achieving 85% adoption.

Senior Online Digital Media Executive at MEEZA - QSTP, Data Centres & Managed IT Services

Implemented comprehensive marketing strategies that enhanced brand recognition and customer experience. Engaged full 360-go-to market plans, content roadmaps, digital marketing initiatives, brand enactment, internal and external communication strategies, and creation of MarCom materials such as corporate brochures, profile videos, tech PPTs, datasheets, BVP collaterals, and digital display assets. Oversaw the lifecycle of digital MarCom product launches. Amplified brand awareness and CX by 25% and market share by 15%. Redesigned data source trust hierarchy, increasing data analysis fidelity by 25%. Headed successful product launches for services including DC Racks, DRaaS, BaaS, PaaS, SaaS, NOC, SOC, IoT, VOD, and Smart City, growing market share by 75%. Generated $5M in revenue for Qatar Foundation through successful WEBaaS.

Creative Manager at Gulf Interactive (XM Gulf)

Directed creative strategy and campaigns, enhancing client brand visibility and engagement. Cultivated enduring client relationships via bespoke CRM solutions. Acquired clients and provided UI/UX and marketing campaigns resulting in 25% CX growth. Facilitated over 50+ design thinking workshops focused on identifying client needs.

Senior Web Designer at Zed-Communications (Zabeel Investments)

Led customer experience initiatives through innovative design projects, enhancing turnaround times and ROI while elevating user satisfaction across devices. Progressed team performance by 30% through effective KPI monitoring. Adopted a collective culture that improved cross-team project success rates by 40%.

Team Leader/Senior Multimedia Designer at ITSS PK, Gl Group UK

Developed D2C e-commerce capabilities, enhanced operational efficiency through automation, and directed customer retention strategies using CRM tools. Developed data-driven strategies that boosted client revenue by 25%. Matured customer retention metrics by 35% through extended reporting and analytics. Increased project completion rates by 60% through cross-functional collaboration.

Front-end Project Leader at WebSphere / AH Group UK - Mashriq TV

• Worked closely with the CEO to align planning activities with business priorities. • Managed cross-functional project teams covering media, IT, Ops, and digital platforms. • Defined project scopes, objectives, milestones, and KPIs relevant to the media business. • Overseen vendor relationships and ensure solution delivery is in line with content and broadcast requirements to ensure compliance with GDPR data privacy and regulations. • Served as the leader between business and technical parts of projects and plan stages. • Created unique brand identities and increased funnel management efficiency. Key Clients / Projects: ClubAsia -FM, Mashriq TV, NetSphere, ReubenAlexander, QTTextiles, James Lakeland, 4SeasonStudio, Absolute Pub, Afon, LuxuryLamosin, CuttingEdge, VC etc.

Marketing / Sr. AI Consultant - EMEA Head at New Nexus – Qatar

• Shaped critical relationships with stakeholders, ministries, investment authorities, and top-tier developers, to integrate AI and PropTech solutions into regional growth strategies. • Pushed market expansion and strategic brands positioning across the MENA region. • Cultivate and maintain partnerships with agencies, REITs, buyers, and investment groups. • Implemented organic marketing strategies to grow social communities and drive leads. • Served as a critical liaison between business units and editorial teams, effectively translating business objectives into actionable marketing initiatives. • Drove marked gap analyses to deliver scalable solutions aligned with Vision 2030 priorities. • Aligned regional marketing activities with global strategies, optimizing brand voice. • Established LMS and e-learning solutions, along with CRM/GoHighLevel workflows and payment gateways, ensuing in a 45% growth in sales volume by automating lead lifecycles. • Executed GTM strategies and led SEM, promotion, events, and SEO across all channels. • Directed a $10M client’s marketing budget, optimizing for maximum ROI. • Key Clients / Projects: Adam Alson, Bizmoni, Cultural Journey EXPO, Wellspring Care Homes UK, Namur Lake Lodge.‎

Client Delivery & Ops Head / Sr. AI & Automation Consultant at Digital Nexus – Qatar & Pakistan

Transformed regional CX strategy into repeatable delivery playbooks; conducted enterprise IT landscape assessments; prioritized cloud shift initiatives; delivered AI-enabled transformation roadmaps across AI, IoT, SaaS, managed IT; embedded AI into service delivery; automated end-to-end lead pipelines and CRM integrations; built multi-platform CRM deployments; established and launched custom lead generation funnels with measurable revenue impact; ensured AML/KYC and international compliance; mentored IT teams to elevate delivery quality.

CRM Platform Director / Customer Success Partner at BIZMONI - The Next Gen AI Super APP

Drove CX growth strategy through strategic guidance and hands-on execution; aligned product priorities to roadmap and market positioning; led adoption-first GTM for AI releases; built AI automation systems with CRM/GHL lead capture, funnels, workflows, and gateways; improved CX lifecycle operations; deployed 150+ automation workflows and campaigns across multiple niches; trained teams on GHL CRM usage; ensured CRM data integrity and process optimization; led retention-focused CX touchpoints and team expansion.

CDO / Country Head - Qatar at Streamline Marketing Solutions – Qatar

Established partnerships with QFCA/MOIC/QFZA; diagnosed client needs and compliance gaps; shaped go-to-market plans and activation strategies; managed regional workload with clear prioritization and execution direction.

Director Digital / TAM / Sr. Automation Consultant at Digital Nexus – Pakistan

Directed client strategic direction and GTM planning; built long-term relationships with CXOs and senior government stakeholders; designed AI security governance frameworks and risk assessment processes; built and mentored teams to strengthen execution quality and innovation; led end-to-end MLOps (build → deployment → monitoring) and platform strategy across CRM, ERP, apps, CMS, and AI bots; supported startups in growth and sales funnels; implemented AI/ML-driven CRM solutions and automated workflows.

International Marketing Manager / A. Marketing Director at MEEZA - QSTP, Data Centres & Managed IT Services – Qatar

Aided CEO expansion via strategic partnerships and acquisitions; performed market R&D to guide planning and prioritization; managed corporate & MarTech strategy for lead generation, onboarding, and reputation management; partnered with Huawei to host product launch roundtables and drove scale-ready roadmaps.

Senior Online Digital Media Executive / TAM at MEEZA - QSTP, Data Centres & Managed IT Services – Qatar

Operated with the CMO to build alliances and accelerate marketing initiatives; oversaw client relationships and product launches; led web and CX readiness, landing page design and production readiness; secured a 70%+ client renewal rate in early years; coordinated internal and external delivery partners and vendors.

Senior Digital & Creative Manager at Gulf Interactive (XM Gulf) – Qatar

Defined SOPs for software/CRM/ERP progress; translated business ideas into user flows and prototypes; coordinated marketing and sales planning; led design-thinking workshops and client relationship-building across multiple marquee accounts.

Senior Web Master Lead at Zed -Communications (Zabeel Investments), Dubai

Led UI/UX and CX for SaaS and e-commerce; improved cross-team alignment; oversaw delivery and client engagements for key projects.

Team Leader / Senior Multimedia Designer at ITSS PK, Gl Group UK – Pakistan

Set and executed technology vision; provided strategic financial planning for sustainable growth; guided cross-functional teams to deliver partnerships and co-development programs; owned CX strategies using CRM/ERP workflows.