Multimedia Content, Reels, for conservation non-profit

What was the brief?

Create engaging Instagram content that increased awareness of the Russian River Confluence and connected the community with local conservation work, events, and opportunities to get involved.

What did you make?

I created a series of Instagram Reels featuring local landscapes, community events, conservation projects, and behind-the-scenes moments. I handled the content concept, filming and photography, editing, captions, and publishing, adapting each Reel to Instagram’s short-form format.

What was the result?

The Reels helped make the Confluence’s work more accessible and visually engaging on social media while supporting ongoing community outreach and campaign goals. The broader social strategy helped grow the Confluence’s Instagram audience by more than 50%, from 91 followers in November 2025 to 137 in April 2026.