Available to hire
Hi there! I’m Susan Aung, a results-driven digital marketing professional with a background in English literature and a passion for crafting data-driven media campaigns. I’ve led paid social and paid search efforts, coordinated cross-channel programs, and helped brands deliver measurable results while collaborating with clients and teams across Sydney and Yangon.
I thrive on turning insights into impactful campaigns, managing multi-channel initiatives, and delivering clear, timely communications with clients and colleagues. I’m excited to bring a collaborative, detail-oriented approach to new opportunities in media and advertising.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Media Account Executive at Mango Media
October 1, 2018 - December 31, 2019Pitched new clients and proposed annual media budgets; analyzed competitor data and media touch-points for better marketing campaigns; worked on traditional media planning and buying (TV, Radio, Print, Outdoor); discussed creative media strategies with clients and helped develop advertising campaigns; addressed issues/delays and client feedback; monitored campaign progress and prepared post-campaign evaluation reports.
Digital Media Executive at Rival Media Agency
May 1, 2023 - April 30, 2024Led digital media campaigns for nib; managed native, YouTube and Search campaigns; executed paid search campaigns for Dell; monitored daily campaign pacing and optimization; produced weekly/monthly performance insights and client reports; managed IOs and budgets; wrote Google Search ad copy and created asset specs for digital campaigns.
Digital Account Coordinator at PHD Media Agency, Sydney
February 1, 2022 - March 31, 2023Managed digital accounts and supported campaign planning/execution; ensured client approvals and sign-offs; tracked spend and prepared performance reports; coordinated with internal teams to meet client objectives.
Social Media Assistant Intern at Ku-ring-gai Council
January 1, 2021 - December 31, 2021Handled social media accounts for Better Business Partnership (BBP) program; managed Facebook and LinkedIn accounts; created posters and banners for promotion; contributed to social media marketing activities and content planning.
Freelance Social Media Content Creator at Mister Wagyuu Burger
April 1, 2021 - June 30, 2021Created weekly social content and promotional posts; contributed to menu design/promotions; supported brand storytelling and engagement across channels.
Implementation & Activation Executive at Essence Media
June 1, 2024 - PresentDeveloped and activated ad campaigns on META, TikTok, LinkedIn, and Google Ads; produced briefs with objectives, assets, and specs; built tracking/traffic measurement tags; coordinated with programmatic teams for accurate delivery; managed IOs and budgets; delivered weekly/monthly performance reports and client communications; prepared post-campaign analyses; assisted digital managers as needed.
Digital Media Executive at Essence Media
May 1, 2023 - April 30, 2024Led digital media planning and execution for multiple campaigns; oversaw campaign pacing, optimization, and reporting.
Digital Account Controller at PHD Media Agency, Sydney
February 1, 2022 - March 31, 2023Digital account coordination and client-facing support; ensured campaigns met objectives and remained within budget.
Media Executive at Mango Media, Yangon, Myanmar
October 1, 2018 - December 31, 2019Pitched new clients and proposed annual media budgets; analyzed competitive data and media touchpoints for TV, Radio, Print and DOOH; discussed creative media strategies with clients; oversaw campaign progress and post-campaign evaluations.
Social Media Assistant Intern at Ku-ring-gai Council, Sydney
April 1, 2021 - June 30, 2021Managed social media accounts for Better Business Partnership Program and Better Business Awards 2021; managed Facebook and LinkedIn; created posters and banners for promotions; brainstormed content ideas; adhered to deadlines and client feedback.
Freelance Social Media Content Creator at Mister Wagyu Burger, Sydney (Client)
April 1, 2021 - June 30, 2021Created and posted promotional content for the Mister Wagyu Burger Instagram; developed new menu promotions and weekly content; coordinated with the client on branding and scheduling.
Digital Media Executive at Ryval Media Agency, Sydney
May 1, 2023 - April 30, 2024Overseeing social, native, YouTube and search campaigns for nib; paid search campaigns for Dell. Managing daily pacing and optimization; providing strategic support; handling budget processes and vendor compliance; delivering weekly performance reports and insights; creating post-campaign analyses; coordinating with client teams.
Digital Media Executive at Essence Media Agency, Sydney
May 1, 2023 - April 30, 2024Executed social, native, YouTube and search campaigns; managed paid search for Dell and similar clients; produced weekly performance reports and optimization recommendations.
Performance Executive at Essence MediaCom
May 1, 2023 - April 30, 2024Plan and execute paid social campaigns for small- to medium-sized organizations; develop briefs with objectives, assets, and specs for publishers; build DCm tracking tags for performance measurement; coordinate with programmatic teams for accurate trafficking; prepare weekly and monthly performance reports with insights and optimization recommendations; manage budgets and invoicing based on actual spend; maintain direct client communication and provide post-campaign analysis.
Digital Account Coordinator at PhD Media Agency
February 1, 2022 - March 1, 2023Digital account coordination across campaigns; supporting client teams with day-to-day digital media planning and execution; liaising with internal teams to ensure timely delivery of assets and reporting.
Digital Account Executive at Mango Media
October 1, 2018 - December 1, 2019Managed digital media campaigns for Unilever FMCG brands; ensured alignment with brand objectives, product launches, and promotional calendars; pitched new clients, developed annual media budgets, and analyzed media data and touchpoints for campaign effectiveness; produced post-campaign evaluations and optimized media plans.
Account Executive at Ryval Media Group
May 1, 2023 - April 30, 2024Planned and executed paid social and paid search campaigns across three clients (Nib, Dell and Reckon). Oversaw daily pacing and optimization, provided strategic support to the manager. Managed financial loading processes and ensured Dell compliance requirements were met within deadlines. Delivered weekly performance reports and maintained direct client communication.
Education
Master of Creative Industries and Master of Media and Communications at Macquarie University, Sydney
February 20, 2020 - November 20, 2021Bachelor of Arts, English Major at Yangon University of Foreign Languages
December 20, 2014 - October 20, 2018Master of Creative Industries and Master of Media and Communications at Macquarie University, Sydney
February 1, 2020 - November 30, 2021Bachelor of Arts, English Major at Yangon University of Foreign Languages
December 1, 2014 - October 1, 2018Bachelor of Arts, English Major at Yangon University of Foreign Languages
December 1, 2014 - October 1, 2018Master of Creative Industries and Master of Media and Communications at Macquarie University, Sydney
February 1, 2020 - November 1, 2021ABE Higher Diploma at PSB Business School, Myanmar
December 1, 2014 - December 1, 2017Master of Creative Industries & Master of Media and Communications at Macquarie University
February 1, 2020 - November 1, 2021Bachelor of Arts, English Major at Yangon University of Foreign Languages
December 1, 2014 - October 1, 2018Master of Creative Industries at Macquarie University
February 1, 2020 - November 1, 2021Master of Media and Communications at Macquarie University
February 1, 2020 - November 1, 2021Bachelor of Arts, English Major at Yangon University of Foreign Languages
December 1, 2014 - October 1, 2018Qualifications
ABE Higher Diploma
December 1, 2014 - December 31, 2017ABE Higher Diploma
December 1, 2014 - December 1, 2017Master of Creative Industries
February 1, 2020 - November 1, 2021Master of Media and Communications
February 1, 2020 - November 1, 2021Higher Diploma (UK recognized)
December 1, 2014 - December 1, 2017Higher Diploma (UK Recognized)
December 1, 2014 - December 1, 2017Top Paper Prize Winner, Managerial Accounting
January 11, 2030 - March 25, 2026Level 5 Distinction in Creative Entrepreneurship
January 11, 2030 - March 25, 2026Level 5 Distinction in Digital Media Strategies, Media Writing and Research
January 11, 2030 - March 25, 2026MBA
January 11, 2030 - March 25, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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