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Hi, I’m Hugo. I’m a digital marketing professional specializing in CRM, SEO/SEM, and eCommerce growth. I love turning data and insights into practical campaigns that boost ROI across B2B and B2C channels. From shaping Shopify-based experiences to coordinating cross-functional teams and international partners, I’m driven by a hands-on, collaborative approach and a passion for continuous learning.…Hi, I’m Hugo. I’m a digital marketing professional specializing in CRM, SEO/SEM, and eCommerce growth. I love turning data and insights into practical campaigns that boost ROI across B2B and B2C channels. From shaping Shopify-based experiences to coordinating cross-functional teams and international partners, I’m driven by a hands-on, collaborative approach and a passion for continuous learning.

Hugo Sané

Digital Marketer, Marketing Strategist, Project Manager, +2

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Hi, I’m Hugo. I’m a digital marketing professional specializing in CRM, SEO/SEM, and eCommerce growth. I love turning data and insights into practical campaigns that boost ROI across B2B and B2C channels. From shaping Shopify-based experiences to coordinating cross-functional teams and international partners, I’m driven by a hands-on, collaborative approach and a passion for continuous learning.…Hi, I’m Hugo. I’m a digital marketing professional specializing in CRM, SEO/SEM, and eCommerce growth. I love turning data and insights into practical campaigns that boost ROI across B2B and B2C channels. From shaping Shopify-based experiences to coordinating cross-functional teams and international partners, I’m driven by a hands-on, collaborative approach and a passion for continuous learning.

Available to hire

Hi, I’m Hugo. I’m a digital marketing professional specializing in CRM, SEO/SEM, and eCommerce growth. I love turning data and insights into practical campaigns that boost ROI across B2B and B2C channels.

From shaping Shopify-based experiences to coordinating cross-functional teams and international partners, I’m driven by a hands-on, collaborative approach and a passion for continuous learning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Marketing Specialist (Contract) at Airbnb

March 1, 2021 - March 1, 2022

Managed B2C & B2B websites, glossary, newsletters, and branding guidelines. Monitored and optimized customer journeys across the digital landscape (Design Thinking, Lean Startup). Supervised creation and distribution of strategic documents for local and international partners. Optimized landing pages (B2B/B2C) and improved SEO/SEM performance, increasing ROI by 25% in 12 months. Conducted market research for international expansion (surveys, dashboards, Qualtrics). Coordinated stakeholders and marketing/sales teams and support for local partners in executing marketing projects.

Consultant Marketing & Commerce (Internship) at Deloitte Digital

September 1, 2025 - January 1, 2026

Coordinated end-to-end delivery of a Shopify Plus (B2B/B2C) MVP for an industrial leader, from scoping to go-live. Translated business and functional requirements into actionable user stories and delivery priorities. Acted as a project assistant manager, supervising a team of developers and leading Jira backlog prioritization. Served as a coordination point between client, developers, and internal consulting teams through the project life cycle. Participated in client governance through weekly project committees, sprint reviews and planning sessions. Developed technical autonomy on Shopify e-commerce systems and produced rigorous documentation to streamline delivery. Designed comprehensive user guides and support materials to empower the client in managing the platform post-launch.