I'm a graphic designer specializing in branding, visual identity, packaging, and publication design. I love turning ideas into tangible brand experiences through storytelling and concept, with a human-centered, sensory-aware approach. I value simplicity, tactile detail, and thoughtful design that connects with people. I’m open to opportunities and collaborate across print and digital touchpoints, from brand systems to packaging and publications.

Hui Shan

I'm a graphic designer specializing in branding, visual identity, packaging, and publication design. I love turning ideas into tangible brand experiences through storytelling and concept, with a human-centered, sensory-aware approach. I value simplicity, tactile detail, and thoughtful design that connects with people. I’m open to opportunities and collaborate across print and digital touchpoints, from brand systems to packaging and publications.

Available to hire

I’m a graphic designer specializing in branding, visual identity, packaging, and publication design. I love turning ideas into tangible brand experiences through storytelling and concept, with a human-centered, sensory-aware approach.

I value simplicity, tactile detail, and thoughtful design that connects with people. I’m open to opportunities and collaborate across print and digital touchpoints, from brand systems to packaging and publications.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Graphic Designer - Part-time at Velvoras
June 1, 2025 - January 31, 2026
Collaborated closely with the founder to translate conceptual ideas into thoughtful visual solutions and sensory-driven brand storytelling. Developed brand visuals and ensured consistency across print and digital touchpoints, including product labels, workshop materials, webpage graphics, and promotional assets. Designed and established a packaging system for the brand’s first candle product line.
Freelance Graphic Designer at Self-employed
January 1, 2021 - Present
Deliver design solutions across brand identity, print, event visuals, and digital assets. Manage projects independently from concept development to final execution. Collaborate with clients to interpret briefs and translate ideas into clear visual outcomes.
Design Intern at Taiwan Film Festival in Australia
June 1, 2024 - August 31, 2024
Designed lanyard badges, social media templates, and promotional materials for festival programs and films. Collaborated remotely with cross-functional team members using Trello to manage tasks and workflows.
Graphic Designer and Web Designer - Contract at Park Street Wellness
July 1, 2023 - October 31, 2023
Designed a 3-page website prototype for the brand’s online presence. Contributed to business naming development and TOV exploration. Developed branding direction, including icons, textures, and supporting visual elements. Collaborated with cross-functional team to develop design strategies.
Graphic Designer - Contract at Connect Psych Services
July 1, 2023 - October 31, 2023
Constructed brand guideline for brand adherence and consistency. Contributed on branding and illustration development for print and digital touchpoints. Collaborated with cross-functional team to develop design strategies.
Design Director - Volunteer at Malaysians at Swinburne Association (MSA)
March 1, 2021 - March 31, 2023
Led and collaborated with a student design team. Designed digital and printed promotional materials, and social media visuals to strengthen engagement and event visibility.
Retail Consultant at Aesop Chadstone
September 1, 2025 - February 28, 2026
Delivered customer experiences aligned with Aesop’s brand philosophy and in-store visual standards. Developed awareness of the relationship between brand, spatial design, and sensory experience.
Volunteer at Royal Children's Hospital Melbourne
March 1, 2025 - August 31, 2025
Supported community programs with empathy and professionalism. Assisted in creating positive experiences for patients and families.
Perfume Workshop Instructor at Velvoras
May 1, 2025 - June 30, 2025
Led sensory-based perfume workshops, translating concepts into fragrance experiences through scent exploration and storytelling.
Freelance Graphic Designer at Self-employed / Freelance
January 1, 2021 - Present
Deliver design solutions across brand identity, print, event visuals, and digital assets. Manage projects independently from concept development to final execution. Collaborate with clients to interpret briefs and translate ideas into clear visual outcomes.
Graphic Designer and Web Designer - Contract at Park Street Wellness (collaborated with SoDA Accelerator Swinburne)
July 1, 2023 - October 1, 2023
Designed a 3-page website prototype for the brand’s online presence. Contributed to business naming development and TOV exploration. Developed branding direction, including icons, textures, and supporting visual elements. Collaborated with cross-functional team to develop design strategies.
Graphic Designer - Contract at Connect Psych Services (collaborated with SoDA Accelerator Swinburne)
July 1, 2023 - October 1, 2023
Constructed brand guideline for brand adherence and consistency. Contributed on branding and illustration development for print and digital touchpoints. Collaborated with cross-functional team to develop design strategies.
Family Services Volunteer at Royal Children's Hospital Melbourne
March 1, 2025 - August 1, 2025
Supported community programs with empathy and professionalism. Assisted in creating positive experiences for patients and families.

Education

Bachelor of Design (Communication Design) at Swinburne University of Technology
January 1, 2021 - December 31, 2023
Bachelor of Design (Communication Design) at Swinburne University of Technology
January 1, 2021 - January 1, 2023

Qualifications

AGDA Awards Merit (Student Brand/Campaign)
January 1, 2024 - May 8, 2026
AGDA Awards Finalist (Student Design Crafts/Photography)
January 1, 2023 - May 8, 2026
AGDA Awards - Merit (Student Brand/Campaign)
January 1, 2024 - May 8, 2026
AGDA Awards - Finalist (Student Design Crafts/ Photography)
January 1, 2023 - May 8, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Non-Profit Organization, Software & Internet