Hui Shan
I'm a graphic designer specializing in branding, visual identity, packaging, and publication design.
About
I’m a graphic designer specializing in branding, visual identity, packaging, and publication design. I love turning ideas into tangible brand experiences through storytelling and concept, with a human-centered, sensory-aware approach.
I value simplicity, tactile detail, and thoughtful design that connects with people. I’m open to opportunities and collaborate across print and digital touchpoints, from brand systems to packaging and publications.
- 5 years' experience
- Joined May 2026
Skills· 8
Languages
- EnglishFluent
- ChineseFluent
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Education
- Non-Profit Organization
- Software & Internet
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Work experience· 13 roles
Delivered customer experiences aligned with Aesop’s brand philosophy and in-store visual standards. Developed awareness of the relationship between brand, spatial design, and sensory experience.
Collaborated closely with the founder to translate conceptual ideas into thoughtful visual solutions and sensory-driven brand storytelling. Developed brand visuals and ensured consistency across print and digital touchpoints, including product labels, workshop materials, webpage graphics, and promotional assets. Designed and established a packaging system for the brand’s first candle product line.
Led sensory-based perfume workshops, translating concepts into fragrance experiences through scent exploration and storytelling.
Education
Certifications and awards
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