Available to hire
Hi, I’m Huma Shaikh, a results-driven digital marketing professional with 8+ years of experience in programmatic and social media advertising. I’ve led campaigns for brands like Qatar Airways, Flynas, and Du Telecom, using platforms such as DV360, The Trade Desk, Meta Ads, and Google Ads to drive conversions and reduce customer acquisition costs.
I’m known for innovative media strategies, cross-functional collaboration, and a strong track record of delivering impactful results. I’ve been nominated for Social Samosa’s 30 Under 30 and Super Women in 2019.
Experience Level
Language
English
Fluent
Hindi
Advanced
Work Experience
Senior Programmatic Executive at GroupM, MENA
June 1, 2023 - PresentLead and optimize programmatic advertising campaigns for clients in the MENA region, collaborating with clients to develop tailored strategies. Utilize DSPs, DMPs, and analytics to target audiences, monitor performance, and implement data-driven adjustments to maximize conversions and reduce CAC. Responsible for budget management, performance reporting, and staying current with industry trends.
Media Planner at Socialize, Dubai
April 1, 2023 - October 13, 2025Plan and execute paid digital media campaigns for top brands across UAE and Australia, across Google, Meta, display and video. Optimize budgets, run A/B tests, and provide performance reporting.
Digital Marketing Manager at Four Apple Real Estate, Dubai
August 1, 2022 - October 13, 2025Strategized and managed performance marketing campaigns on Google and Facebook; handled social media, website design, market research; collaborated with cross-functional teams; managed CRM (Bitrix24) for lead management and reporting.
Assistant Manager at Interactive Avenues, IPG, Mumbai
February 1, 2022 - October 13, 2025Managed media plans and campaign performance for two major brands under Johnson & Johnson, including search, display, and video campaigns across social and DV360.
Media Planning Manager at Socheers, Mumbai
September 1, 2020 - October 13, 2025Joined as a media planning lead, steering campaigns across platforms; expanded client base and built a team to execute campaigns on Facebook, Google, and YouTube.
Media Planner at Fruitbowl Digital
June 1, 2018 - October 13, 2025Started career as a full-fledged media planner and buyer, executing end-to-end campaigns on Google and Facebook for brands like Mumbai Metro, Reliance, and Society Tea.
Media Planner at Fruitbowl Digital
June 1, 2018 - October 13, 2025Started my career as a solo media planner and led campaigns for brands such as The Brooklyn Creamery and Pro-Arte. Over two years, I expanded the client base, growing from 5 to 15 clients, and built a team to execute campaigns across platforms like Facebook, Google, and YouTube.
Media Planning Manager at Socheers, Mumbai
September 1, 2020 - October 13, 2025Led campaigns for brands such as The Brooklyn Creamery and Pro-Arte. Over two years, I expanded the client base from 5 to 15 clients, and built a team to execute campaigns across platforms like Facebook, Google, and YouTube.
Assistant Manager at Interactive Avenues, IPG, Mumbai
February 1, 2022 - October 13, 2025Managed media plans and campaign performance for two major brands, Benadryl and Coldarin, under client Johnson & Johnson. Worked on search, display, and video campaigns across social media and DV360.
Digital Marketing Manager at Four Apple Real Estate, Dubai
August 1, 2022 - October 13, 2025Strategized and managed performance marketing campaigns on Google and Facebook, handled social media, website design, and market research; collaborated with cross-functional teams including designers, developers, and content creators. Also managed CRM (Bitrix24) for lead management and reporting.
Paid Marketing Specialist / Media Planner at Socialize/We Are Social, Dubai
April 1, 2023 - October 13, 2025In my role as Paid Marketing Specialist at Socialize/We Are Social, I manage the planning and execution of digital media ads for top brands across platforms in the UAE and Australia.
Senior Programmatic Executive at GroupM, MENA
June 1, 2023 - PresentAs a Senior Programmatic Executive at GroupM MENA, I manage and optimize programmatic advertising campaigns, working closely with clients to develop tailored strategies that drive results. I leverage a range of programmatic tools and platforms, including DSPs, DMPs, and analytics tools to effectively target audiences, monitor campaign performance, and make data-driven adjustments to ensure optimal outcomes.
Senior Programmatic Executive at GroupM MENA
June 1, 2023 - PresentSenior Programmatic Executive responsible for managing and optimizing programmatic advertising campaigns, collaborating with clients to develop tailored strategies, using DSPs, DMPs, and analytics to target audiences and monitor performance while making data-driven adjustments.
Media Planner at Socialize
April 1, 2023 - October 13, 2025Paid media planning and execution for top brands in UAE and Australia across platforms.
Digital Marketing Manager at Four Apple Real Estate
August 1, 2022 - October 13, 2025Strategized and managed performance marketing campaigns on Google and Facebook, handled social media, website design, market research, and CRM (Bitrix24) lead management and reporting.
Assistant Manager at Interactive Avenues, IPG, Mumbai
February 1, 2022 - October 13, 2025Managed media plans and campaign performance for Benadryl and Coldarin, working on search, display, and video campaigns across social media and DV360.
Media Planning Manager at Socheers, Mumbai
September 1, 2020 - October 13, 2025Led media planning and campaign execution from Aug 2018 to Sept 2020 for brands; built a team and expanded client base.
Media Planner at Fruitbowl Digital
June 1, 2018 - October 13, 2025Solo media planner, led campaigns on Google and Facebook for brands like The Brooklyn Creamery and Pro-Arte; grew client base to 15.
Education
Bachelor's in Business Administration (Hons) at University of Wolverhampton
January 11, 2030 - January 1, 2015Advanced Diploma in Digital Marketing at IIDE, Mumbai
January 11, 2030 - October 13, 2025Bachelor in Business Administration (Hons) at University of Wolverhampton
January 11, 2030 - January 1, 2015Advanced Diploma in Digital Marketing at IIDE, Mumbai
January 11, 2030 - October 13, 2025Bachelor in Business Administration (Hons) at University of Wolverhampton
January 11, 2030 - January 1, 2015Advanced Digital Marketing Diploma at IIDE, Mumbai
January 11, 2030 - October 13, 2025Qualifications
DV360 Certification
January 11, 2030 - October 13, 2025The Trade Desk Certification
January 11, 2030 - October 13, 2025DoubleVerify Certification
January 11, 2030 - October 13, 2025DV360 Certification
January 11, 2030 - October 13, 2025The Trade Desk Certification
January 11, 2030 - October 13, 2025Amazon DSP Certification
January 11, 2030 - October 13, 2025DoubleVerify Certification
January 11, 2030 - October 13, 2025DV360
January 11, 2030 - October 13, 2025Amazon DSP
January 11, 2030 - October 13, 2025The Trade Desk
January 11, 2030 - October 13, 2025DoubleVerify
January 11, 2030 - October 13, 2025Google Ads
January 11, 2030 - October 13, 2025Industry Experience
Media & Entertainment, Telecommunications, Real Estate & Construction, Software & Internet, Professional Services, Travel & Hospitality
Experience Level
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