I bridge the gap between large-scale Asian manufacturing and premium Western retail markets. As Head of Design & Strategic Consultant at UPPER Global Design & Product Strategy, I’ve led market expansion initiatives in the USA, developing tailored collections for Pottery Barn and TJX Group (HomeGoods, Marshalls) and coordinating a cross-functional team across China to elevate product standards. My work integrates European design methodologies, macro-trend intelligence from trade shows, and a rigorous concept-to-shelf process to deliver premium, commercially successful lines. I thrive at the intersection of design excellence, strategic forecasting, and sustainable practice. By combining data-driven decision making with global sourcing insights and a focus on long-term brand growth, I help brands scale responsibly while maintaining distinctive aesthetics across 50+ markets.…I bridge the gap between large-scale Asian manufacturing and premium Western retail markets. As Head of Design & Strategic Consultant at UPPER Global Design & Product Strategy, I’ve led market expansion initiatives in the USA, developing tailored collections for Pottery Barn and TJX Group (HomeGoods, Marshalls) and coordinating a cross-functional team across China to elevate product standards. My work integrates European design methodologies, macro-trend intelligence from trade shows, and a rigorous concept-to-shelf process to deliver premium, commercially successful lines. I thrive at the intersection of design excellence, strategic forecasting, and sustainable practice. By combining data-driven decision making with global sourcing insights and a focus on long-term brand growth, I help brands scale responsibly while maintaining distinctive aesthetics across 50+ markets.WWWW…