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I'm Sarah Hurter, a Creative Director with 8 years of experience shaping luxury watchmaking and beauty brands. I specialize in brand strategy, campaign direction, creative systems, and multi-market activation. I combine a strong creative vision with operational rigour to drive results across brand foundations, content production, and market deployment. I blend hands-on creative leadership with structured delivery, coordinating cross-functional teams and external partners to deliver cohesive, ROI-focused campaigns that resonate across digital, retail, and partnership channels.…I'm Sarah Hurter, a Creative Director with 8 years of experience shaping luxury watchmaking and beauty brands. I specialize in brand strategy, campaign direction, creative systems, and multi-market activation. I combine a strong creative vision with operational rigour to drive results across brand foundations, content production, and market deployment. I blend hands-on creative leadership with structured delivery, coordinating cross-functional teams and external partners to deliver cohesive, ROI-focused campaigns that resonate across digital, retail, and partnership channels.

Sarah Hurter

Creative Director, Brand Strategist, Content Strategist, +2

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I'm Sarah Hurter, a Creative Director with 8 years of experience shaping luxury watchmaking and beauty brands. I specialize in brand strategy, campaign direction, creative systems, and multi-market activation. I combine a strong creative vision with operational rigour to drive results across brand foundations, content production, and market deployment. I blend hands-on creative leadership with structured delivery, coordinating cross-functional teams and external partners to deliver cohesive, ROI-focused campaigns that resonate across digital, retail, and partnership channels.…I'm Sarah Hurter, a Creative Director with 8 years of experience shaping luxury watchmaking and beauty brands. I specialize in brand strategy, campaign direction, creative systems, and multi-market activation. I combine a strong creative vision with operational rigour to drive results across brand foundations, content production, and market deployment. I blend hands-on creative leadership with structured delivery, coordinating cross-functional teams and external partners to deliver cohesive, ROI-focused campaigns that resonate across digital, retail, and partnership channels.

Available to hire

I’m Sarah Hurter, a Creative Director with 8 years of experience shaping luxury watchmaking and beauty brands. I specialize in brand strategy, campaign direction, creative systems, and multi-market activation. I combine a strong creative vision with operational rigour to drive results across brand foundations, content production, and market deployment.

I blend hands-on creative leadership with structured delivery, coordinating cross-functional teams and external partners to deliver cohesive, ROI-focused campaigns that resonate across digital, retail, and partnership channels.

Skills

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

French

Fluent

English

Advanced

German

Beginner

Work Experience

Social Media & Content Manager at Gisada Switzerland

October 1, 2025 - April 1, 2026

Led digital-first activation planning for product launches across direct-to-consumer and retail channels. Structured campaign calendars aligned with commercial priorities and product roadmap. Coordinated cross-functional stakeholders to ensure cohesive market rollout. Managed creative production workflows and external partners to maintain brand consistency. Contributed to performance-driven paid and organic digital strategies.

Intl. Creative Content Project Leader at Tissot SA (Swatch Group)

May 1, 2019 - September 1, 2025

Orchestrated 15+ international 360° product launches, translating global brand direction into structured multi-market activation across digital, retail, and partnership channels. Contributed to channel strategy and launch sequencing in collaboration with Marketing Leadership, ensuring digital-first activation scaled into cohesive 360° rollouts. Led agency briefing and creative validation processes, safeguarding brand consistency while aligning execution with commercial and market priorities. Developed scalable activation toolkits (POS, social, e‑commerce, sponsorship) enabling efficient deployment across EMEA, APAC, and the Americas. Executed athlete and sponsorship activations within global partnerships (NBA, MotoGP, ASO), integrating product storytelling into broader campaign ecosystems. Managed campaign budgets up to CHF 900K, balancing creative ambition with operational efficiency and ROI accountability. Oversaw end-to-end asset production and deployment workflows, aligning cro

Digital Marketing & Communications Coordinator (Internship) at RS Partner SA

September 1, 2017 - November 1, 2018

Designed and implemented the company’s first structured digital marketing strategy, defining channel priorities, content frameworks, and campaign sequencing. Built performance-oriented paid and organic activation plans, aligning messaging with commercial objectives. Coordinated creative production and digital rollout across web and social platforms. Established foundational KPIs and tracking processes to support data-informed marketing decisions.

PR & Marketing Assistant (Internship) at Diesel (OTB Group)

February 1, 2017 - November 1, 2018

Coordinated influencer partnerships and PR events to strengthen brand visibility in Switzerland. Managed media outreach and supported press relations across key publications. Contributed to retail activations, ensuring strong in-store brand execution.