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I have strong experience in social media management and digital marketing, with the ability to combine creative storytelling, visual communication, and data driven analysis to create engaging and brand aligned content. I have managed content and community operations across international platforms, while developing tailored content strategies for different audiences. In addition, I have a strong visual mindset with experience in photography and short form video production, allowing me to enhance brand image and audience engagement through compelling visual storytelling. I am also highly organized, adaptable, and experienced in remote collaboration, enabling me to work efficiently in fast paced and international environments while independently managing multiple projects.…I have strong experience in social media management and digital marketing, with the ability to combine creative storytelling, visual communication, and data driven analysis to create engaging and brand aligned content. I have managed content and community operations across international platforms, while developing tailored content strategies for different audiences. In addition, I have a strong visual mindset with experience in photography and short form video production, allowing me to enhance brand image and audience engagement through compelling visual storytelling. I am also highly organized, adaptable, and experienced in remote collaboration, enabling me to work efficiently in fast paced and international environments while independently managing multiple projects.

Xuyan HU

Creative Director, Content Producer, Content Creator, +1

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I have strong experience in social media management and digital marketing, with the ability to combine creative storytelling, visual communication, and data driven analysis to create engaging and brand aligned content. I have managed content and community operations across international platforms, while developing tailored content strategies for different audiences. In addition, I have a strong visual mindset with experience in photography and short form video production, allowing me to enhance brand image and audience engagement through compelling visual storytelling. I am also highly organized, adaptable, and experienced in remote collaboration, enabling me to work efficiently in fast paced and international environments while independently managing multiple projects.…I have strong experience in social media management and digital marketing, with the ability to combine creative storytelling, visual communication, and data driven analysis to create engaging and brand aligned content. I have managed content and community operations across international platforms, while developing tailored content strategies for different audiences. In addition, I have a strong visual mindset with experience in photography and short form video production, allowing me to enhance brand image and audience engagement through compelling visual storytelling. I am also highly organized, adaptable, and experienced in remote collaboration, enabling me to work efficiently in fast paced and international environments while independently managing multiple projects.

Available to hire

I have strong experience in social media management and digital marketing, with the ability to combine creative storytelling, visual communication, and data driven analysis to create engaging and brand aligned content. I have managed content and community operations across international platforms, while developing tailored content strategies for different audiences. In addition, I have a strong visual mindset with experience in photography and short form video production, allowing me to enhance brand image and audience engagement through compelling visual storytelling. I am also highly organized, adaptable, and experienced in remote collaboration, enabling me to work efficiently in fast paced and international environments while independently managing multiple projects.

Skills

SEO

Data Visualization

Experience Level

SEO

Expert

Data Visualization

Intermediate

Language

Chinese

Fluent

English

Advanced

French

Advanced

Work Experience

Director at All-Media Center of the Admission Office, Southeast University

June 1, 2021 - September 30, 2022

Account Management: Managed the Graduate Student Union’s WeChat official account with 100,000+ followers. Published articles, interacted with audiences, and optimized content strategy to boost engagement, achieving a 3% increase in follower growth. Content Creation: Led weekly topic selection meetings and provided mentoring and constructive feedback to team members on article wording and layout. Produced and typed 40+ articles with total readership 80,000+ views. Event Marketing: Designed cultural and creative items for school events and developed marketing campaigns to maximize visibility and participation. Public Relations: Conducted interviews with campus influencers and created promotional content.

Social Media Manager at Silk Pay

August 1, 2024 - January 31, 2025

Social Media Management: Managed Silk Pay’s Instagram, LinkedIn, and Redbook accounts with 7,000+ followers. Designed content calendars and benchmark analysis to refine content strategy, producing 50+ posts combining creative visuals and copywriting. Achieved a 7% increase in engagement rate and 5% follower growth within six months. SEO & Data-Driven Analysis: Monitored monthly SEO performance using Google Analytics, Google Search Console, and Semrush; optimized web page keywords, developed SEO-oriented blog content, and provided data-driven recommendations that increased website impressions and clicks while maintaining average keyword rankings between 1.2 and 1.8. UX Optimization: Conducted regular website optimization and maintenance, enhancing web page structure and user experience. Email Marketing: Delivered email campaigns via Mailchimp, including holiday greetings and product updates, using open and click-through rate insights to improve email content. Video Production: Created

Marketing Intern at Beijing (UK study abroad services)

December 1, 2025 - Present

Content Marketing: Manage two Reddit accounts and WeChat official account promoting UK study abroad services. Develop and executed data-driven content strategies leveraging visual storytelling and audience targeting to attract and retain clients. Have achieved 3,000+ followers within three months and successfully convert engagement into client acquisition. SEO: Conducted keyword and trend analysis to optimize content discoverability, improving overall visibility and engagement.