I’m a versatile creative design expert with extensive freelance and corporate experience in creating meaningful and compelling designs across digital/social, print, and experiential media. Whether for small businesses or global brands, static or motion content, I craft high-performing creative solutions that engage audiences and drive strategic goals. I’ve collaborated with industry leaders like Dyson, Google, Lululemon and Canva across Asia, the Middle East and the US to enhance their brand presence and audience connection through effective visual storytelling. I bring a proactive communication style and a highly collaborative approach, and I’d love to learn more about your business goals and bring your vision to life. Let’s start the conversation!…

Hyun Kim

I’m a versatile creative design expert with extensive freelance and corporate experience in creating meaningful and compelling designs across digital/social, print, and experiential media. Whether for small businesses or global brands, static or motion content, I craft high-performing creative solutions that engage audiences and drive strategic goals. I’ve collaborated with industry leaders like Dyson, Google, Lululemon and Canva across Asia, the Middle East and the US to enhance their brand presence and audience connection through effective visual storytelling. I bring a proactive communication style and a highly collaborative approach, and I’d love to learn more about your business goals and bring your vision to life. Let’s start the conversation!…

Available to hire

I’m a versatile creative design expert with extensive freelance and corporate experience in creating meaningful and compelling designs across digital/social, print, and experiential media. Whether for small businesses or global brands, static or motion content, I craft high-performing creative solutions that engage audiences and drive strategic goals.

I’ve collaborated with industry leaders like Dyson, Google, Lululemon and Canva across Asia, the Middle East and the US to enhance their brand presence and audience connection through effective visual storytelling.

I bring a proactive communication style and a highly collaborative approach, and I’d love to learn more about your business goals and bring your vision to life. Let’s start the conversation!

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Language

English
Fluent
Korean
Fluent

Work Experience

Freelance Creative Specialist at Self-employed
March 1, 2022 - Present
Currently managing the full creative process across digital, social and print mediums to deliver creative solutions that are visually compelling and commercially effective. Provide design and art direction to ensure cohesive brand messaging across all touchpoints while providing leadership and hands-on expertise. Lead marketing campaigns including social/digital, print, motion and experiential with brand consistency. Manage end-to-end projects from concept to execution through cross-functional collaboration. Collaborate with copywriters, video editors and motion designers. Utilise emerging tech trends such as AI tools to enhance project efficiency and quality.
Art Director at Canva
February 1, 2025 - October 7, 2025
Led creative campaigns and design initiatives for Canva, delivering scalable, elegant, and user-focused design solutions across digital and print channels while collaborating with multidisciplinary teams across the region. Produced social, digital and print template designs tailored for global users. Developed and optimised template systems for scalability across varying production sizes and campaign formats. Delivered cohesive, multi-channel campaigns with strong commercial impact. Leveraged the Canva platform to streamline content production, supporting seamless team collaboration.
Creative Lead at Dyson
March 1, 2022 - October 7, 2025
Led design teams to develop brand campaigns and creative initiatives across the APAC region (Australia, New Zealand, Korea, Japan, India, Singapore, and the Middle East), overseeing the full creative process from concept to execution while ensuring assets were commercially effective and aligned with Dyson’s premium brand standards. Delivered localised digital and social content (video, motion graphics, web, display ads, eDM, targeted audio). Produced creative outputs for experiential and traditional media, including retail, catalogues, OOH, TVC, and event assets. Ensured excellence in execution and market relevancy while maintaining brand consistency across diverse markets. Facilitated collaboration across multi-disciplinary talents, cross-functional teams and various stakeholders.
Design Director at Group IDD
November 1, 2017 - October 7, 2025
Directed creative campaigns for a digital marketing agency, producing high-impact creative solutions across digital, social, print, UI/UX, and experiential platforms. Delivered creatives for global brands including Google, Samsung, Nike, Lululemon, and Kia Motors. Mentored team members for their individual career growth while driving collective team success. Spearheaded high-impact integrated campaigns with efficient turnaround time.
Art Director at Studio Magazines
April 1, 2011 - October 7, 2025
Oversaw the full creative process for boutique fashion magazines, delivering premium publications and marketing collateral while leading a design team and collaborating with photographers, stylists, and contractors. Provided art direction for layout design, photography, and production of luxury fashion and lifestyle magazines. Managed external contractors to ensure consistency in high-end print outputs. Strengthened brand value through engaging visual storytelling and design.
Senior Designer at Yaffa Publishing
February 1, 2008 - October 7, 2025
Responsible for designing photography magazines as well as over 30 lifestyle, consumer, and trade titles, taking full ownership of layouts and delivering press-ready artwork on time and to the premium standard. Oversaw complete publication design process from concept to delivery. Continually improved designs to elevate creative standards. Maintained quality and accuracy across large-scale print production schedules.
Designer at POL
September 1, 2002 - October 7, 2025
Developed UI/UX, publishing solutions, and marketing collateral in both print and digital formats, delivering creative outcomes that met both aesthetic and business objectives. Designed marketing collateral and UI/UX elements. Supported both internal marketing teams and external clients.

Education

Bachelor of Design (Visual Communication) at University of Technology, Sydney
February 5, 1996 - December 20, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Consumer Goods, Manufacturing, Other
    uniE621 Canva: template designs
    As a part of Canva's international team, I led the design process of Canva template campaigns, creating versatile, high-quality assets for businesses of all sizes. These templates spanned various media channels, including social media, print, presentations, and video, empowering users to promote and advertise their businesses with ease. By balancing usability and commercial strategy, I delivered impactful, on-trend designs that enhanced user engagement and business growth. graphicdesigner logo designer canva…
    uniE621 Dyson Cyclone V10: launch campaign
    For the launch of Dyson's Cyclone V10 cordless vacuum cleaner, I created a design solution that conveyed a consistent narrative across multiple touchpoints, including social media, display ads, and OOH in APAC markets. By mapping user journeys, I crafted content for both offline and online channels to drive consumers to retail stores or e-commerce sites. The design focused on Dyson's technological innovation, delivering a visually coherent and impactful product story. brandmarketing graphicdesign artdirection socialmediadesign OOH…
    uniE621 Graffy: brand identity & UX/UI
    Graffy was an online service for selecting professional photography, choosing frames, and receiving high-quality prints. The goal was to create a seamless, elegant, and affordable user journey. I led the brand identity and UI/UX design, crafting a minimalistic interface that enhanced usability. By streamlining the user experience and refining the curation strategy, I made the platform intuitive and visually engaging, ensuring a smooth path from selection to purchase. logo branding UXUI brandidentity…
    uniE621 Neon Namsan: Lululemon's launch event
    Lululemon’s expansion into new markets in the APAC region required a community-driven campaign that felt authentic to the brand. I developed a bold visual identity centered around the “Light Trail” concept, inspired by a glow-in-the-dark night fun run up the iconic landmark in Seoul, Namsan. I led the design process from concept to execution, ensuring cohesion across influencer videos, social media, events, and email marketing. By creating design guidelines and fostering collaboration, I delivered a high-quality, visually unified campaign that captured Lululemon’s spirit.…
    uniE621 Capture: magazine design
    I was responsible for the design of Capture, Australia’s leading photography magazine, showcasing the work of top Australian professional photographers. My role involved overseeing the entire magazine design process, from layout to typography, ensuring a visually engaging and cohesive publication. I focused on creating a clean, elegant design that highlighted the photographers' work while enhancing the magazine’s overall aesthetic appeal, ensuring a seamless reading experience for its readers.…
    uniE621 Dyson Supersonic hair dryer: male grooming campaign
    For the Dyson Supersonic hair dryer, I developed a digital campaign targeting a male audience, moving away from the typical female-focused communication in the segment. I created a content strategy by identifying the best channels to engage the target audience and crafted a user journey that seamlessly guided them from awareness to purchase. The design combined technology, power, and male styling, and my role included designing social media content, EDM, landing pages, and print ads, ensuring a cohesive and impactful message throughout the journey.…