iGo4Life is a forward looking branding project that reimagines the concept of a pharmacy as a modern, human centered, and innovation driven space. The vision behind the project was to move away from the traditional clinical perception of pharmacies and introduce a visual identity that communicates trust, technology, and wellbeing in a more accessible and lifestyle oriented way.

The design system is built around clarity, simplicity, and visual lightness. Soft yet defined graphic elements, a clean typographic approach, and a carefully balanced color palette contribute to an identity that feels professional without being cold. The visual direction supports the idea of healthcare as an everyday experience, closer to personal care and prevention than to emergency or illness.

Through a cohesive identity structure, the project positions iGo4Life at the intersection of health, innovation, and design, presenting the pharmacy as a future ready environment where functionality and human experience coexist.

<iframe src=“https://www.behance.net/embed/project/187749483?ilo0=1” height=“316” width=“404” allowfullscreen lazyload frameborder=“0” allow=“clipboard-write” refererPolicy=“strict-origin-when-cross-origin”></iframe>

Maison Zagara is a brand that embodies elegance, sophistication, and a modern approach to lifestyle and design. This project focuses on expanding the brand’s visual identity into new creative applications, strengthening its personality and emotional appeal while maintaining coherence with its established aesthetic.

The concept explores how the brand’s refined and expressive visual language can be applied across multiple touchpoints, including packaging, digital assets, and promotional materials. Through careful use of color, typography, and composition, the project enhances the brand’s signature identity while introducing fresh elements that create new opportunities for engagement and recognition.

The approach emphasizes adaptability and cohesion, allowing the expanded identity to function seamlessly in both physical and digital environments. The result is a strong, flexible brand expression that elevates Maison Zagara’s presence, communicates its elegance and contemporary spirit, and reinforces its connection with a discerning audience seeking quality, beauty, and authenticity.

https://www.twine.net/signin

Brina Store is a brand identity project focused on building a distinctive and recognizable visual system for a contemporary retail reality. The goal was to create a brand that feels clear, confident, and visually structured, while still maintaining a sense of personality and approachability.

The identity development started from the definition of a clean and adaptable graphic foundation, designed to work seamlessly across different touchpoints. Typography, color palette, and layout principles were carefully selected to communicate balance, modernity, and coherence. The visual language combines minimal structure with expressive details, allowing the brand to feel both reliable and visually engaging.

Particular attention was given to the creation of a flexible system that could grow with the brand, ensuring consistency without limiting creative applications. The result is a solid and contemporary identity that strengthens brand presence, improves recognizability, and creates a cohesive visual experience across both physical and digital environments.

<iframe src=“https://www.behance.net/embed/project/213141341?ilo0=1” height=“316” width=“404” allowfullscreen lazyload frameborder=“0” allow=“clipboard-write” refererPolicy=“strict-origin-when-cross-origin”></iframe>

Un Poquito Official Video is a visual identity and motion design project created for the official music video by Deeza DJ and Humberto Potaje. The design concept comes from the energy and rhythm of the track, with the goal of building a graphic language that amplifies the music’s personality.

I developed custom illustrations, bold graphic motifs, and animated sequences that work in harmony with the beat and feel of the song. By blending graphic design principles with expressive motion techniques, the visuals add an extra layer of dynamism and mood to the piece.

The final result is a vibrant, fresh, and expressive visual experience that mirrors the beat and personality of the music itself and strengthens the connection between visual storytelling and sound.

<iframe src=“https://www.behance.net/embed/project/234469081?ilo0=1” height=“316” width=“404” allowfullscreen lazyload frameborder=“0” allow=“clipboard-write” refererPolicy=“strict-origin-when-cross-origin”></iframe>
<iframe width=“560” height=“315” src=“https://www.youtube.com/embed/ttkzojZO7ls?si=NevFTDPg1cVck7ax” title=“YouTube video player” frameborder=“0” allow=“accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=“strict-origin-when-cross-origin” allowfullscreen></iframe>

Santa Fame celebrates devotion to food through a mystical aesthetic, a meeting point between Apulian religious imagery and Spanish charcuterie culture. For this project, I developed the full brand identity, taking on a completely new creative challenge and transforming it into an original visual universe where tradition and bold creativity coexist.

The visual language blends sacred symbolism with contemporary graphic expression, creating a brand that feels both culturally rooted and visually unexpected. The result is a distinctive and character driven identity that turns food into an almost spiritual experience, a stimulating and deeply rewarding project that pushed my creative boundaries and reflects a strong, cohesive design vision.

<iframe src=“https://www.behance.net/embed/project/234469067?ilo0=1” height=“316” width=“404” allowfullscreen lazyload frameborder=“0” allow=“clipboard-write” refererPolicy=“strict-origin-when-cross-origin”></iframe>

Yummy Beauty is a vibrant skincare brand that turns daily routines into a playful and sensory experience. The project was built around the idea of making beauty feel fun, expressive, and emotionally engaging, closer to a lifestyle brand than a traditional cosmetic label. Inspired by fruity textures, bold colors, and Gen Z visual culture, the identity blends sweetness, energy, and personality into a cohesive and recognizable visual world.

I developed a complete brand identity system, defining the color palette, typography, graphic elements, and overall art direction to communicate freshness, joy, and approachability. The packaging design plays with vivid tones and flavor-inspired visuals, reinforcing the concept of skincare as something desirable and delightful rather than clinical. Alongside the physical identity, I designed digital assets and social media visuals to ensure consistency across platforms, translating the brand’s playful tone into engaging, scroll-stopping content.

The result is a strong, character-driven brand universe that celebrates self-care as a fun, sensory ritual, bold, memorable, and designed to connect with a young audience seeking authenticity, experience, and visual impact.

<iframe src=“https://www.behance.net/embed/project/234469279?ilo0=1” height=“316” width=“404” allowfullscreen lazyload frameborder=“0” allow=“clipboard-write” refererPolicy=“strict-origin-when-cross-origin”></iframe>