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I'm a marketing and communications strategist with 6+ years of experience driving digital growth, brand engagement, and operational alignment across international markets. I specialize in campaign strategy, content development, community building, and performance optimization, blending creative execution with analytical rigor and structured documentation honed in financial and regulatory environments. I'm Irish/British with global work exposure across Egypt, UAE, and the US.…I'm a marketing and communications strategist with 6+ years of experience driving digital growth, brand engagement, and operational alignment across international markets. I specialize in campaign strategy, content development, community building, and performance optimization, blending creative execution with analytical rigor and structured documentation honed in financial and regulatory environments. I'm Irish/British with global work exposure across Egypt, UAE, and the US.

Adam Rasslan

Marketing Strategist, Brand Strategist, Copywriter, +2

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I'm a marketing and communications strategist with 6+ years of experience driving digital growth, brand engagement, and operational alignment across international markets. I specialize in campaign strategy, content development, community building, and performance optimization, blending creative execution with analytical rigor and structured documentation honed in financial and regulatory environments. I'm Irish/British with global work exposure across Egypt, UAE, and the US.…I'm a marketing and communications strategist with 6+ years of experience driving digital growth, brand engagement, and operational alignment across international markets. I specialize in campaign strategy, content development, community building, and performance optimization, blending creative execution with analytical rigor and structured documentation honed in financial and regulatory environments. I'm Irish/British with global work exposure across Egypt, UAE, and the US.

Available to hire

I’m a marketing and communications strategist with 6+ years of experience driving digital growth, brand engagement, and operational alignment across international markets.

I specialize in campaign strategy, content development, community building, and performance optimization, blending creative execution with analytical rigor and structured documentation honed in financial and regulatory environments. I’m Irish/British with global work exposure across Egypt, UAE, and the US.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

French

Beginner

Work Experience

Compliance & Internal Communications Officer at GEMS Education

September 1, 2025 - March 31, 2026

Developed structured documentation translating regulatory requirements into operational guidance for academic and administrative teams. Standardized compliance policies and records to improve clarity, consistency, and audit readiness. Prepared inspection materials and evidence frameworks to support leadership during regulatory reviews. Communicated policy updates across departments, ensuring understanding and alignment. Supported risk assessments and action planning initiatives.

Marketing & Community Engagement Specialist at ClaimsHero

March 1, 2024 - August 31, 2025

Designed and executed community engagement strategies to strengthen customer retention and brand loyalty. Managed digital platforms including social media, forums, and support channels to enhance engagement and responsiveness. Built and maintained structured content calendars aligned with campaign objectives. Monitored campaign performance and community metrics to optimize strategy. Organized webinars and digital events to increase brand awareness and user participation. Collaborated cross-functionally to integrate customer insights into marketing and product strategy.

Senior Marketing Specialist at Cairo Jazz Club

May 1, 2023 - July 31, 2025

Led digital and venue-based marketing initiatives to increase event attendance and brand visibility. Created multi-channel content including social media campaigns and promotional video assets. Managed production elements including visuals, sound, motion graphics, and post-production editing. Conducted competitor and audience analysis to refine media strategy. Prepared performance reports and adapted campaigns based on analytics insights. Coordinated influencer collaborations and event marketing activations.

Treasury Specialist at Commercial International Bank (CIB)

January 1, 2022 - May 31, 2023

Managed daily liquidity positions and treasury operations including money market placements and T-bill execution. Executed transactions via SWIFT Alliance while ensuring regulatory compliance. Prepared accounting entries, position proofs, and regulatory reports. Utilized financial systems including T-24, Murex, K+, and Datakraft. Supported capital market operations including bonds, IRS handling, and coupon payments.

Digital Account Manager & Creative Copywriter at MO4

January 1, 2018 - January 31, 2022

Led digital marketing strategy for a portfolio of clients across diverse industries. Developed high-converting copy for advertising campaigns, social media, and branded content. Managed client relationships and served as primary point of contact for campaign execution and reporting. Tracked and analyzed KPIs including engagement, conversions, and audience growth. Coordinated creative production processes including photography, videography, and influencer campaigns. Delivered strategic recommendations based on performance insights and market research.

Customer Service Representative at Vodafone UK – Egypt

February 1, 2018 - January 31, 2019

Resolved customer inquiries related to billing, technical issues, and service management. Maintained accurate CRM documentation and delivered high-quality customer support.