Available to hire
Hi, I’m Albert Amez, an advertising specialist who focuses on what most media buyers and agencies overlook: creative testing. In today’s platforms, creative testing drives results, while many rely on outdated audience targeting and technicalities. My data-driven, results-oriented approach listens to the market and makes decisions based on data, not assumptions.
I lead media buying campaigns across Facebook, Google, and other channels, collaborating with marketing and creative teams to craft compelling ad copy and visuals. I stay ahead of new tools, trends, and best practices to optimize campaigns and drive revenue.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Media Buyer at Skinny Coffee SuperBoost
April 1, 2023 - PresentPlan, execute, and manage media buying campaigns across multiple platforms (e.g., Facebook Ads). Monitor daily campaign performance, track KPIs, and optimize for maximum ROI. Collaborate with the Marketing team to purchase digital and traditional advertising space. Analyze campaign performance, generate reports, and recommend future improvements. Coordinate with the creative team to develop ad copy, visuals, and messaging aligned with campaign goals. Stay updated on new marketing tools, trends, and best practices in media buying. Assist in setting up and managing campaigns on Meta Ads Manager and Google Ads.
Senior Media Buyer at Fennel Soft Technologies - Ghana
January 31, 2023 - October 11, 2025Manage and execute lead generation campaigns using Meta Ads. Achieved ROAS of 3.5x using Facebook Ads and Google Ads. Improved landing page conversion rate by 15% through A/B testing and optimization. Developed ad copy and video scripts that increased engagement by 30%. Managed third-party tracking software and improved reporting accuracy by 20% through data validation and integration.
Media Buyer Apprentice at Media Buyer School - USA
January 1, 2022 - October 11, 2025Collaborated with a Senior Media Buyer managing US ad spend with strong ROAS. Gained expertise in Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads for e-commerce, coaching, and SaaS. Mastered ad copywriting and landing page conversion optimization (CRO). Utilized 3rd party tracking software to improve reporting accuracy. Leveraged AI to streamline ad creative testing, increasing testing volume to maximize revenue potential.
Education
Bachelor's degree in Computer Engineering at University Of Science and Technology(KNUST)
February 1, 2017 - April 1, 2019Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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