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With extensive experience working with global companies, leading teams, building brands, and launching products, I help technology and creative led businesses make impact and grow fast, efficiently, and sustainably. What sets me apart? I bring a unique combination of strategic thinking, commercial acumen, strong analytical skills and hands on execution with a high attention to detail to drive regional strategy, digital transformation and continuous improvement for customer experience. With expertise across generalist marketing, brand, communications, CRM, MarTech, product marketing, and sales, I have a holistic approach to business growth, the ability to navigate the cultural nuances with APAC regional marketing initiatives, and a natural ability to create rapport and build trust across functions to facilitate collaboration with internal teams, external technology partners, and third party creative agencies.…With extensive experience working with global companies, leading teams, building brands, and launching products, I help technology and creative led businesses make impact and grow fast, efficiently, and sustainably. What sets me apart? I bring a unique combination of strategic thinking, commercial acumen, strong analytical skills and hands on execution with a high attention to detail to drive regional strategy, digital transformation and continuous improvement for customer experience. With expertise across generalist marketing, brand, communications, CRM, MarTech, product marketing, and sales, I have a holistic approach to business growth, the ability to navigate the cultural nuances with APAC regional marketing initiatives, and a natural ability to create rapport and build trust across functions to facilitate collaboration with internal teams, external technology partners, and third party creative agencies.

Jason Lee

Marketing Strategist, Brand Strategist, Content Creator, +4

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With extensive experience working with global companies, leading teams, building brands, and launching products, I help technology and creative led businesses make impact and grow fast, efficiently, and sustainably. What sets me apart? I bring a unique combination of strategic thinking, commercial acumen, strong analytical skills and hands on execution with a high attention to detail to drive regional strategy, digital transformation and continuous improvement for customer experience. With expertise across generalist marketing, brand, communications, CRM, MarTech, product marketing, and sales, I have a holistic approach to business growth, the ability to navigate the cultural nuances with APAC regional marketing initiatives, and a natural ability to create rapport and build trust across functions to facilitate collaboration with internal teams, external technology partners, and third party creative agencies.…With extensive experience working with global companies, leading teams, building brands, and launching products, I help technology and creative led businesses make impact and grow fast, efficiently, and sustainably. What sets me apart? I bring a unique combination of strategic thinking, commercial acumen, strong analytical skills and hands on execution with a high attention to detail to drive regional strategy, digital transformation and continuous improvement for customer experience. With expertise across generalist marketing, brand, communications, CRM, MarTech, product marketing, and sales, I have a holistic approach to business growth, the ability to navigate the cultural nuances with APAC regional marketing initiatives, and a natural ability to create rapport and build trust across functions to facilitate collaboration with internal teams, external technology partners, and third party creative agencies.

Available to hire

With extensive experience working with global companies, leading teams, building brands, and launching products, I help technology and creative led businesses make impact and grow fast, efficiently, and sustainably.

What sets me apart? I bring a unique combination of strategic thinking, commercial acumen, strong analytical skills and hands on execution with a high attention to detail to drive regional strategy, digital transformation and continuous improvement for customer experience.

With expertise across generalist marketing, brand, communications, CRM, MarTech, product marketing, and sales, I have a holistic approach to business growth, the ability to navigate the cultural nuances with APAC regional marketing initiatives, and a natural ability to create rapport and build trust across functions to facilitate collaboration with internal teams, external technology partners, and third party creative agencies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Regional Marketing Manager (ANZ) at Panasonic Australia

April 1, 2019 - December 13, 2024

Reporting to the Managing Director and part of the Senior Leadership Team, I led the ANZ region’s Enterprise Marketing, Communications, Brand Management, Product Marketing, & Salesforce CRM & MarTech functions for Product / SaaS solution design and Professional Services across the Commercial Technology Division, partnering with sales to drive pipeline growth, conversion, and customer acquisition across diverse industry verticals.

National Marketing Manager (AU) at Panasonic Australia

September 1, 2015 - April 1, 2019

Led all B2B divisional integrated marketing, brand, communications, digital and social media marketing for Panasonic’s B2B & Commercial division in Australia.

Senior Product Marketing Manager at Panasonic Australia

November 1, 2012 - September 1, 2015

Owned go to market strategy and execution with P&L and marketing budget accountability for Panasonic Mobility Solutions across industries such as state & federal government, emergency services, telecommunications, logistics, supply chain, retail, and field operations. By researching and analysing industry trends and developing customer insights, I crafted messaging, customer marketing activities, and category sales strategies to suit target audiences, ensuring product strategy aligned with user needs.

Regional Product Manager (ANZ) at Sony Australia

July 1, 2010 - January 1, 2012

Managed Display Solutions team across Australia & New Zealand, overseeing product lifecycle marketing, P&L, budgeting, and forecasting. Directed marketing communications, inventory management, and strategic planning initiatives. Built strong relationships with channel partners and end-users through stakeholder negotiation, while supporting sales teams and business development. Simplified complex technical products into clear, compelling messages for both sales teams and end-users.

Business Development Manager / Product Manager at Sony New Zealand

August 1, 2009 - July 1, 2010

Dual responsibility role: Category Sales and Product Marketing / Management. Responsible for developing business opportunities within the Education and Corporate sector working directly with key accounts, specialist channel partners and resellers to ensure commercial display technology remained a focus for schools, tertiary institutions, government, and the general corporate sector.

Product Manager at Sony New Zealand

April 1, 2008 - August 1, 2009

Consumer B2C Marketing role with full responsibility for the product management of Sony's Television product category. Project managed integrated ATL/BTL campaigns, motivated regional sales teams and key account managers, undertook market analysis and provided strategic direction with market intelligence and future trends.

Marketing Assistant at Sony New Zealand

May 1, 2005 - April 1, 2008

Assisted Product Managers across multiple consumer product categories including TV, Home AV, and Portable Audio. Managed and coordinated dealer conferences and nationwide product roadshows. Conducted market analysis of consumer trends to assist product planning and the development of localised product roadmaps.