Create impactful, engaging content across social media platforms. Manage community interactions by responding to comments and inquiries. Develop and execute social media strategies in collaboration with internal teams and partners to align with marketing goals and audience needs. Monitor and analyze performance metrics to refine strategies and enhance campaign effectiveness. Lead project and campaign management from planning to execution, optimizing social media advertising to boost brand awareness, engagement, and conversions. Collaborate with internal teams (Content Creators, Designers, PR) to maintain cohesive messaging across platforms. Partner with influencers, KOLs, and brand ambassadors to extend reach and strengthen brand credibility. Oversee strategy and branding, ad spend management, website updates, SEO & SEM, and all aspects of online marketing while supporting offline initiatives.

Involved in client service, production, content creation, and ideation to drive successful marketing campaigns. Actively liaised with clients to understand goals, prepared proposals, and managed project timelines and budgets. Coordinated production resources, drafted compelling content across various platforms, and brainstormed innovative campaign ideas. Ensured seamless execution of strategies while maintaining client satisfaction and achieving marketing objectives.

Built and maintained relationships with media, influencers, and key stakeholders for positive publicity. Created press materials to promote hotel initiatives and events. Planned and coordinated virtual and physical events, managing logistics, budget, and guest experience. Used digital channels like social media and email marketing to promote events and drive engagement. Handled crises or issues during livestreams, events, or PR campaigns, ensuring swift reputation management.

Led the digital team, built and maintained relationships with media, influencers, and stakeholders, and collaborated with PR to amplify campaigns across channels. Guided project execution and ensured cohesive messaging and timely delivery of digital initiatives.

Owned social media strategy, content planning, campaign execution, and performance analytics. Coordinated with internal teams to align with brand objectives and drive engagement across platforms.

Specialized in social media campaigns, content creation, and analytics to optimize reach and engagement across channels.

Liaised with clients to understand goals and ensure campaigns met objectives, while coordinating across teams to deliver high-quality results.

Client liaison and campaign coordination for multiple accounts.

Developed and executed social media strategies with content creation and analytics.

Led social media initiatives, community engagement, and cross-functional collaboration.

Directed digital marketing strategies and content production across channels.

Led the digital team; developed campaigns; oversaw social media advertising and analytics.

Produced content and managed client services; drove marketing campaigns with ideation and production oversight.

Create impactful, engaging content across social media platforms; manage community interactions; develop and execute social media strategies; monitor performance metrics; lead projects and campaigns.

Head of Business Development at Bryks Art Sdn. Bhd.

Create impactful, engaging content across social media platforms. Manage community interactions by responding to comments, messages, and inquiries. Develop and execute social media strategies in collaboration with different parties to align with marketing goals and target audience. Monitor and analyze performance metrics, using data-driven insights to refine strategies and enhance campaign effectiveness. Lead project and campaign management, from planning to execution, optimizing social media advertising to boost brand awareness, engagement, and conversions. Collaborate with internal teams— content creators, designers, and PR— to maintain cohesive messaging across all platforms. Partner with influencers, KOLs, and brand ambassadors to extend reach and enhance brand credibility. Oversee strategy and brand planning, ads spend management, website updates, SEO & SEM, and all aspects of online marketing, while supporting offline initiatives. Event planning and execution.

Producer and Digital Marketer at Lighthouse Production

Role involves client service, production, content creation, and ideation to drive successful marketing campaigns. Actively liaising with clients to understand goals, prepare proposals, while managing project timelines and budgets, coordinating production resources, crafting compelling content across various platforms, and brainstorming innovative campaign ideas. Ensure seamless execution of strategies while maintaining client satisfaction and achieving marketing objectives.

Digital Team Lead at IPG Mediabrands

Led digital marketing initiatives, managed team, set strategy for campaigns, and collaborated with media agencies to deliver integrated digital campaigns.

Social Media Manager at Offspring Nature Sdn. Bhd.

Overseeing social media strategy, content creation, engagement, and performance tracking to drive brand awareness and audience growth.

Account Servicing at Scream Interactive

Managed client relationships, coordinated campaigns, ensured timelines and deliverables met; collaborated with creative and production teams to execute marketing initiatives.

Head of Business Development at Screaming Interactive

Create impactful, engaging content across social media platforms. Manage community interactions by responding to comments, messages, and inquiries. Develop & execute social media strategies in collaboration with different parties to align with marketing goals and target audience needs. Monitor and analyze performance metrics, using data-driven insights to refine strategies and enhance campaign effectiveness. Lead project and campaign management, from planning to execution, optimizing social media advertising to boost brand awareness, engagement, and conversions. Collaborate with internal teams—content creators, designers, and PR—to maintain cohesive messaging across platforms. Partner with influencers, KOLs, and brand ambassadors to extend reach and enhance brand credibility. Oversee strategy and brand planning, ads spend management, website updates, SEO & SEM, and all aspects of online marketing, while supporting offline initiatives.

Producer and Digital Marketer roles involve client servicing, production, content creation, and ideation to drive successful marketing campaigns. Actively liaised with clients to understand goals, prepared proposals while managing project timelines and budgets, coordinated production resources, crafted compelling content across various platforms, and brainstormed innovative campaign ideas to achieve client objectives.

Led digital team operations, built and maintained relationships with media, influencers, and key stakeholders to secure positive publicity. Created digital campaigns, oversaw content production, and ensured cohesive messaging across channels.

Specialist in social media content creation, community management, and engagement strategy.

Managed social media channels, developed engagement strategies, analyzed performance metrics, and coordinated with teams to align with marketing goals.