I'm Lucy Payne, a highly creative, enthusiastic and self-motivated graphic designer with a passion for design and a background across in-house, agency and freelance work. I've delivered print and digital design for a wide range of clients, from logos and branding to packaging, websites, digital screens, signage, adverts and social assets, plus motion graphics. I bring photography, illustration and typography skills to the table and manage the full design process from briefing and concepts to retouching and artworking, with additional experience in web design, CMS, SEO, prototyping, wireframes and UX/UI.

Lucy Payne

I'm Lucy Payne, a highly creative, enthusiastic and self-motivated graphic designer with a passion for design and a background across in-house, agency and freelance work. I've delivered print and digital design for a wide range of clients, from logos and branding to packaging, websites, digital screens, signage, adverts and social assets, plus motion graphics. I bring photography, illustration and typography skills to the table and manage the full design process from briefing and concepts to retouching and artworking, with additional experience in web design, CMS, SEO, prototyping, wireframes and UX/UI.

Available to hire

I’m Lucy Payne, a highly creative, enthusiastic and self-motivated graphic designer with a passion for design and a background across in-house, agency and freelance work.

I’ve delivered print and digital design for a wide range of clients, from logos and branding to packaging, websites, digital screens, signage, adverts and social assets, plus motion graphics. I bring photography, illustration and typography skills to the table and manage the full design process from briefing and concepts to retouching and artworking, with additional experience in web design, CMS, SEO, prototyping, wireframes and UX/UI.

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Experience Level

Language

English
Fluent

Work Experience

Graphic Designer (Freelance) at Freelance
February 1, 2021 - Present
Extensive experience working on a wide range of print and digital design projects for various clients, including branding, packaging, presentations, emails, websites, digital screens, signage, adverts, social assets, animations and motion graphics. Responsible for the full design process from briefing to final output; skills include photography, illustration, layout and typography; experienced with web design, CMS, prototyping, UX/UI.
Graphic Designer at NEC Group
February 1, 2021 - October 26, 2025
Designed and artworked material for live events and hospitality clients; digital and motion graphics; photography for shows and events; liaised with clients, printers and account managers; proficient with Adobe Creative Suite.
Graphic Designer at Panacea Marketing
October 1, 2015 - October 26, 2025
Designed and artworked material including adverts, leaflets, brochures, publications, branding and packaging; automotive focus; liaised with printers and other designers; strong InDesign, Photoshop, Illustrator, QuarkXpress and Acrobat skills.
Graphic Designer at Freelance
June 1, 2014 - October 26, 2025
Freelance graphic design for various clients.
Graphic Designer at John Good
December 1, 2013 - October 26, 2025
Conceptualisation, design and artworking of theatre programmes for customers nationwide; experience across amateur drama, ballet and touring shows; strong InDesign, Photoshop, Illustrator, QuarkXpress and Acrobat skills; working knowledge of Dreamweaver and HTML.
Graphic Designer at Washington Green Fine Art (The Halcyon Fine Art Group)
October 1, 2012 - October 26, 2025
Designed and artworked literature for Washington Green and Castle Galleries; branding, posters, banners, flyers, adverts, brochures, email marketing and invites; digital design for Castle Galleries website and Tumblr; proficient with InDesign, Photoshop, Illustrator, QuarkXpress and Acrobat.
Graphic Designer at KPMG
November 1, 2007 - October 26, 2025
Designed, artworked and produced brochures, newsletters and invites; liaised with clients, managers and printers.
Graphic Designer at Secure Trust Bank Plc
May 1, 2007 - October 26, 2025
In-house designer; posters, flyers, booklets, brochures, credit cards, advertisements, TV and radio campaigns, company calendar, newsletter and websites; liaised with clients and printers; contributed to the rebranding to Moneyway.
Graphic Designer at HSBC Bank
July 1, 2005 - October 26, 2025
Senior Designer; design, artworking and production of literature; liaised with clients, managers and printers; produced material for HSBC and external clients as well as internal events.
Graphic Designer at Palmer Hargreaves Wallis Tomlinson
February 1, 2004 - October 26, 2025
Conceptualisation, design and artworking of branding, advertisements, leaflets, point of sale and mailers for clients including Ford, Subaru, Mazda, Travel West Midlands, Cadbury’s and Mecca Bingo.
Graphic Designer at The Vital Agency Ltd
June 1, 2003 - October 26, 2025
Producing accurate, creative work for a range of clients including Timberland, Marston’s and Barclaycard.
Graphic Designer at HSBC Bank
March 1, 2003 - October 26, 2025
Maternity contract; contributed to a range of literature and internal communications.
Graphic Designer (Quicks Team) at McCann Birmingham
January 1, 2002 - October 26, 2025
Part of the Quicks team designing advertisements, brochures, leaflets, ad campaigns, point of sale and mailers for clients including Ford, Rover and Audi; supported account teams, brief interpretation, copy writing and proofreading.
Graphic Designer (Mercedes Account) at McCann Birmingham
June 1, 2002 - October 26, 2025
Designed artwork and campaigns for the Mercedes account; supported other accounts as needed.

Education

BA (Hons) American Studies at Swansea University
January 11, 2030 - October 26, 2025
OCNCE Access to Graphic Design at Solihull College
January 11, 2030 - October 26, 2025
BTEC Photography at Solihull College
January 11, 2030 - October 26, 2025
GCSEs at Arden School
January 11, 2030 - October 26, 2025
A-Levels at Solihull Sixth Form College
January 11, 2030 - October 26, 2025

Qualifications

UX/UI Design course
August 1, 2022 - October 26, 2025
BTEC Photography
January 11, 2030 - October 26, 2025
OCNCE Access to Graphic Design
January 11, 2030 - October 26, 2025

Industry Experience

Consumer Goods, Financial Services, Healthcare, Media & Entertainment, Retail, Travel & Hospitality, Non-Profit Organization, Transportation & Logistics, Professional Services, Manufacturing, Education
    paper Frankie & Benny’s - Menu 2022

    The brief was to design and layout Frankie & Benny’s main menu and to create other collateral needed to promote it. This included banners, A-boards and digital screens as well as assets for various social media channels.

    https://www.twine.net/signin

    paper Chiquitos Churros Tour

    During Summer 2022 Chiquitos toured the UK in a van selling their famous churros. The brief was to help create various collateral to promote their #ChiqsOnTour event. This included ABoards, flyers, flags as well as digital and social media assets.

    https://www.twine.net/signin

    paper Snow White Pantomime

    The brief was to create all of the branding for the Snow White pantomime at Barclaycard Arena, Birmingham (now Utilita Arena) and The SSE Arena, Wembley in December 2016. This included the logo, posters, adverts, leaflets, digital screens and assets for social media.

    https://www.twine.net/signin

    paper Lakeside Bar Rebrand

    The brief was to redesign a bar located inside Resorts World Arena. The name of the bar was to remain the same - Lakeside Bar, but the look and feel needed to be updated. A lakeside/boat shed style theme was requested - boats, oars, wood, greenery, fairy and ball lights. Corrugated iron/wood/rope with bright colours and a logo to keep it more modern. The idea of an outdoor feel with artificial plants/a living wall was also mentioned.

    As well as redesigning the logo, I designed all of the bar area and created menus, advertising, signage and other assets including the digital menu screens that appear by the bar and around the rest of the venue.

    https://www.twine.net/signin