Lucy Payne

Available to hire

I'm Lucy Payne, a highly creative, enthusiastic and self-motivated graphic designer with a passion for design and a background across in-house, agency and freelance work.

About

I’m Lucy Payne, a highly creative, enthusiastic and self-motivated graphic designer with a passion for design and a background across in-house, agency and freelance work.

I’ve delivered print and digital design for a wide range of clients, from logos and branding to packaging, websites, digital screens, signage, adverts and social assets, plus motion graphics. I bring photography, illustration and typography skills to the table and manage the full design process from briefing and concepts to retouching and artworking, with additional experience in web design, CMS, SEO, prototyping, wireframes and UX/UI.

  • Joined October 2024

Industry experience

  • Consumer Goods
  • Financial Services
  • Healthcare
  • Media & Entertainment
  • Retail
  • Travel & Hospitality
  • Non-Profit Organization
  • Transportation & Logistics
  • Professional Services
  • Manufacturing
  • Education

Projects · 7

Franchine Young Ireland is an organic skin care brand with a passion for pure ingredients, simplified skin care and a desire to protect people, animals and the environment. The client wanted the branding to be given a refresh. This involved working on all aspects of it, from the directing the photography, to designing and creating the logo, packaging, website and social media.
https://www.twine.net/signin

  • Art Director
  • Artworker
  • Brand Designer
  • +7

Tenol is a beauty and health care brand that provides products that repair and improve lips. The client wanted to develop their website and give it a refresh. They also asked me to create new assets to promote their products on social media.

https://www.twine.net/signin

  • Animator
  • Art Director
  • Artworker
  • +7

It was decided that the NEC brand could do with a refresh to show the busy, confident and exciting nature of the NEC! All of the designers (7 of us) in the NEC Group studio were given the same brief to refresh the brand (initially on our own) and to then present back to the rest of the NEC team. Unfortunately due to the pandemic the project was put on hold, but the initial feedback from the rest of the NEC team was very positive!

https://www.twine.net/signin

  • Animator
  • Artworker
  • Brand Designer
  • +7

The brief was to design and layout Frankie & Benny’s main menu and to create other collateral needed to promote it. This included banners, A-boards and digital screens as well as assets for various social media channels.

https://www.twine.net/signin

During Summer 2022 Chiquitos toured the UK in a van selling their famous churros. The brief was to help create various collateral to promote their #ChiqsOnTour event. This included ABoards, flyers, flags as well as digital and social media assets.

https://www.twine.net/signin

  • Graphic Designer

The brief was to create all of the branding for the Snow White pantomime at Barclaycard Arena, Birmingham (now Utilita Arena) and The SSE Arena, Wembley in December 2016. This included the logo, posters, adverts, leaflets, digital screens and assets for social media.

https://www.twine.net/signin

  • Graphic Designer

The brief was to redesign a bar located inside Resorts World Arena. The name of the bar was to remain the same - Lakeside Bar, but the look and feel needed to be updated. A lakeside/boat shed style theme was requested - boats, oars, wood, greenery, fairy and ball lights. Corrugated iron/wood/rope with bright colours and a logo to keep it more modern. The idea of an outdoor feel with artificial plants/a living wall was also mentioned.

As well as redesigning the logo, I designed all of the bar area and created menus, advertising, signage and other assets including the digital menu screens that appear by the bar and around the rest of the venue.

https://www.twine.net/signin

  • Artworker
  • Graphic Designer
  • Logo Designer
  • +1

Work experience· 14 roles

Graphic Designer · NEC GroupFeb 2021 – Oct 2025 · 4 yrs 9 mos

Designed and artworked material for live events and hospitality clients; digital and motion graphics; photography for shows and events; liaised with clients, printers and account managers; proficient with Adobe Creative Suite.

Graphic Designer (Freelance) · FreelanceFeb 2021 – Present · 5 yrs 10 mos

Extensive experience working on a wide range of print and digital design projects for various clients, including branding, packaging, presentations, emails, websites, digital screens, signage, adverts, social assets, animations and motion graphics. Responsible for the full design process from briefing to final output; skills include photography, illustration, layout and typography; experienced with web design, CMS, prototyping, UX/UI.

Graphic Designer · Panacea MarketingOct 2015 – Oct 2025 · 10 yrs 1 mo

Designed and artworked material including adverts, leaflets, brochures, publications, branding and packaging; automotive focus; liaised with printers and other designers; strong InDesign, Photoshop, Illustrator, QuarkXpress and Acrobat skills.

Graphic Designer · FreelanceJun 2014 – Oct 2025 · 11 yrs 5 mos
Graphic Designer · John GoodDec 2013 – Oct 2025 · 11 yrs 11 mos
Graphic Designer · Washington Green Fine Art (The Halcyon Fine Art Group)Oct 2012 – Oct 2025 · 13 yrs 1 mo
Graphic Designer · KPMGNov 2007 – Oct 2025 · 18 yrs
Graphic Designer · Secure Trust Bank PlcMay 2007 – Oct 2025 · 18 yrs 6 mos

Education· 5

BA (Hons) American Studies · Swansea University2030 – 2025
OCNCE Access to Graphic Design · Solihull College2030 – 2025
BTEC Photography · Solihull College2030 – 2025
GCSEs · Arden School2030 – 2025

Certifications and awards

UX/UI Design course2022 – 2025
BTEC Photography2030 – 2025
OCNCE Access to Graphic Design2030 – 2025

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