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I’m a Creative Marketing Lead with a passion for blending strategic brand storytelling with hands-on design execution. Over a decade of experience across the Philippines, UAE, and beyond, I translate product features into compelling customer experiences, lead cross-functional teams, and drive campaigns that amplify brand growth. I thrive at the intersection of marketing, design, and technology—integrating AI, automation, and data-informed decisions to scale content without compromising quality. I mentor diverse creatives to maintain a consistent brand voice while delivering measurable results across web, social, and product marketing.…I’m a Creative Marketing Lead with a passion for blending strategic brand storytelling with hands-on design execution. Over a decade of experience across the Philippines, UAE, and beyond, I translate product features into compelling customer experiences, lead cross-functional teams, and drive campaigns that amplify brand growth. I thrive at the intersection of marketing, design, and technology—integrating AI, automation, and data-informed decisions to scale content without compromising quality. I mentor diverse creatives to maintain a consistent brand voice while delivering measurable results across web, social, and product marketing.

Mark Andrew Ureta

Creative Director, Graphic Designer, Brand Designer, +2

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I’m a Creative Marketing Lead with a passion for blending strategic brand storytelling with hands-on design execution. Over a decade of experience across the Philippines, UAE, and beyond, I translate product features into compelling customer experiences, lead cross-functional teams, and drive campaigns that amplify brand growth. I thrive at the intersection of marketing, design, and technology—integrating AI, automation, and data-informed decisions to scale content without compromising quality. I mentor diverse creatives to maintain a consistent brand voice while delivering measurable results across web, social, and product marketing.…I’m a Creative Marketing Lead with a passion for blending strategic brand storytelling with hands-on design execution. Over a decade of experience across the Philippines, UAE, and beyond, I translate product features into compelling customer experiences, lead cross-functional teams, and drive campaigns that amplify brand growth. I thrive at the intersection of marketing, design, and technology—integrating AI, automation, and data-informed decisions to scale content without compromising quality. I mentor diverse creatives to maintain a consistent brand voice while delivering measurable results across web, social, and product marketing.

Available to hire

I’m a Creative Marketing Lead with a passion for blending strategic brand storytelling with hands-on design execution. Over a decade of experience across the Philippines, UAE, and beyond, I translate product features into compelling customer experiences, lead cross-functional teams, and drive campaigns that amplify brand growth.

I thrive at the intersection of marketing, design, and technology—integrating AI, automation, and data-informed decisions to scale content without compromising quality. I mentor diverse creatives to maintain a consistent brand voice while delivering measurable results across web, social, and product marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Creatives at QR TIGER Corp – Philippines

November 1, 2022 - Present

Lead the creative function within the marketing ecosystem, overseeing brand communication, campaign execution, and content strategy across multiple digital products. Built structured workflows to improve delivery speed, mentored a multidisciplinary team, and integrated AI tools to scale content production while maintaining brand voice across QR TIGER, MENU TIGER, and GIFTLIPS.

Creative Consultant - Marketing & Branding at Freelance & Project-based – Philippines

May 1, 2019 - October 1, 2022

Delivered creative and branding solutions for international clients, supporting marketing campaigns, product launches, and digital presence. Highlights include designing websites/digital experiences for GPM (Magsaysay Group), developing brand identities for Drawsiteplan, contributing to UI/UX and product marketing design for Ad-Lib (UK).

Multimedia Designer - Marketing & Innovation at BMB Group – Dubai UAE

January 1, 2018 - April 1, 2019

Led marketing transformation by modernizing brand presence and digital assets; redesigned and launched five corporate websites; produced multi-channel marketing assets; supported brand repositioning across social media platforms.

Senior Graphic Designer - Packaging & Brand Development at Home Centre, Landmark Group – Dubai UAE

August 1, 2013 - January 1, 2018

Contributed to brand consistency and customer experience through packaging and retail branding; developed scalable packaging systems; created official brand packaging guidelines; collaborated with cross-functional teams to align packaging with brand identity and customer expectations.

Senior Creative Designer at Element 8 – Dubai UAE

May 1, 2011 - July 1, 2013

Led creative development for digital and branding projects, supporting brand positioning and user engagement across multiple platforms.

Production Head at Design Studio – Philippines

April 1, 2008 - October 1, 2009

Directed production workflows in a fast-paced environment, coordinating design outputs and ensuring timely delivery of projects.

Graphic Designer / Video Editor at DVLink Productions – Philippines

June 1, 2004 - February 1, 2008

Created graphic design and video editing assets to support marketing campaigns across multiple channels.