Hi, I’m Ridwanul Islam, a visualiser and graphic designer based in Dhaka, Bangladesh. I specialise in brand visual language, creative direction, and social-media campaigns for fashion and sportswear brands, with hands-on experience across leading Bangladeshi labels. I love storytelling through visuals, lead creative teams, and deliver high-impact designs across digital and print. I’m the founder of RIXEL and have collaborated with brands like XimPul, MYRO, Style Hut by Tommoy, and Daar-Kak to elevate brand presence and engagement.
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eFootball official jersey design & campaign
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The eFootball Bangladesh Community Jersey by Rixel is a premium-quality performance wear designed for eFootball enthusiasts across the country. Crafted from 100% polyester material with a 180+ GSM weight, it ensures both durability and comfort with a relaxed-fit cut suitable for long gaming or sporting sessions.
Visually, the jersey features a deep red base accented with subtle geometric and pixel-inspired digital patterns, representing the fusion of Bangladeshi culture and digital esports identity. The black sleeves contrast the main body, adding a bold, competitive tone, while the Bangladesh flag patch on the arm proudly highlights national representation.
Gold detailing is used for the logos, player number, and typography, giving the jersey a sleek, premium finish. The RIXEL logo appears on the chest, symbolizing its design origin, while the eFootball Bangladesh Community emblem sits at the center, uniting local players under one visual identity. Fine detailing around the neckline and shoulder text—such as “eFOOTBALLL25” and “BANGLADESH”—adds a professional, esports-inspired touch that mirrors official tournament aesthetics.
Overall, the jersey merges national pride, modern esports style, and athletic comfort, marking it as the first official eFootball community jersey in Bangladesh designed and launched by Rixel.
AARONG Marketing Campaign | AI Concept | 2026
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The common factors across Aarong’s Saree marketing visuals establish a premium, globally-aspirational brand identity by fusing traditional and modern elements. The core design uses Aarong’s characteristic high-contrast palette, dominated by the deep maroon/purple of the Mirpur katan saree against vibrant teal and energetic orange graphic overlays, which aligns with their signature color scheme and clearly segments the product as “premium.” Typographically, the visuals blend an elegant script font for “Nakshi Kantha” (connecting to heritage) with clean, minimalist sans-serif for product details and navigation (“www.aarong.com/uk”), enhancing legibility and modernity. Placement of text and graphic tags (like “001 premium segment” and abstract arrows/boxes) gives the layouts a sophisticated editorial aesthetic, making the ad feel less like commerce and more like a high-fashion spread. This strategic use of modern urban backdrops and digital-style layering successfully positions the traditional Bangladeshi Nakshi Kantha product for a cosmopolitan audience and leverages current marketing trends of visual storytelling and magazine-like presentation.
| Creative Directory
Story : GPT4.0
Scene Arrangement : GPT4.0
Story & Scene develop : Gemini 2.5
Render & Build : Nano Banana
Creative Lead & Directed by Ridwanul Islam
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